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Let's face it. Promotion products are a dime a dozen. Nearly
everyone has been the recipient of a boring ink pen or plastic ruler
with a company name imprinted on it. However, owners who take time
developing custom promo gifts can stand ahead of competitors and
strengthen their brand.
Advanced technology makes creating unique promotion products a breeze. Whether you want to develop a line of branded apparel or design USB drives in the shape of your company mascot or logo, machinery exists to help you achieve the vision.
The purpose of handing out promo merchandise is to brand your company and strengthen relationships with present and future customers, vendors, and business associates. Giving away cheap items usually isn't the best approach for companies that are working toward establishing or expanding their brand.
Fun novelty items can be a great conversation starter at trade shows, but typically don't provide a good return on investment unless gifts are also practical. For instance, custom USB flash drives can be molded into just about any shape. Not only are they cool to look at they provide value to end-users.
Companies that consider how recipients will react to promotional merchandise can maximize their return on investment. When gifts are appreciated and liked, recipients will use them often and in turn broaden the exposure of your brand.
One way to understand the kinds of merchandise people like receiving is to research industry trends. A good source for learning about promotion products is the Advertising Specialty Institute. ASI is a promotional product trade organization that conducts research and compiles data to help owners better understand their target audience.
Not long ago, ASI conducted a study that analyzed the type of corporate swag that trade show attendees prefer and how they use these gifts in their daily lives. The data was quite revealing and offers good suggestions for company owners. A few of the highlights include:
* A whopping 84 percent of survey participants stated they prefer tote bags manufactured from canvas. Companies can further expand the value by providing eco-friendly tote bags made from recycled materials or organic cotton.
* People would rather receive embroidered apparel than screen printed tees shirt or jackets.
* The most popular clothing colors for adults is white, black, and blue, while children and teens like bright colors.
* People will take extra action to obtain unique corporate swag. More than 80 percent stated they would fill out a survey to acquire quality promo merchandise. Around 70 percent stated they would visit a trade show booth and interact with sales reps. About half of participants said they would join a social networking group, such as Facebook for a chance to get cool gifts.
If you've ever wondered what people do with promotion products, the ASI survey sheds light on the subject. Here are a few highlights from their findings:
* Almost 75 percent of people that receive imprinted tee shirts wear them while running errands. This significantly increases the number of people who see your company name and logo.
* Women utilize tote bags for longer periods of time than men. Nearly 70 percent of women carry custom tote bags while shopping, providing additional exposure for your brand.
* Approximately half of survey participants say they have never used squeezable stress relief balls.
By keeping these suggestions in mind when choosing promotion products, companies can get the highest benefit from their advertising efforts.
Advanced technology makes creating unique promotion products a breeze. Whether you want to develop a line of branded apparel or design USB drives in the shape of your company mascot or logo, machinery exists to help you achieve the vision.
The purpose of handing out promo merchandise is to brand your company and strengthen relationships with present and future customers, vendors, and business associates. Giving away cheap items usually isn't the best approach for companies that are working toward establishing or expanding their brand.
Fun novelty items can be a great conversation starter at trade shows, but typically don't provide a good return on investment unless gifts are also practical. For instance, custom USB flash drives can be molded into just about any shape. Not only are they cool to look at they provide value to end-users.
Companies that consider how recipients will react to promotional merchandise can maximize their return on investment. When gifts are appreciated and liked, recipients will use them often and in turn broaden the exposure of your brand.
One way to understand the kinds of merchandise people like receiving is to research industry trends. A good source for learning about promotion products is the Advertising Specialty Institute. ASI is a promotional product trade organization that conducts research and compiles data to help owners better understand their target audience.
Not long ago, ASI conducted a study that analyzed the type of corporate swag that trade show attendees prefer and how they use these gifts in their daily lives. The data was quite revealing and offers good suggestions for company owners. A few of the highlights include:
* A whopping 84 percent of survey participants stated they prefer tote bags manufactured from canvas. Companies can further expand the value by providing eco-friendly tote bags made from recycled materials or organic cotton.
* People would rather receive embroidered apparel than screen printed tees shirt or jackets.
* The most popular clothing colors for adults is white, black, and blue, while children and teens like bright colors.
* People will take extra action to obtain unique corporate swag. More than 80 percent stated they would fill out a survey to acquire quality promo merchandise. Around 70 percent stated they would visit a trade show booth and interact with sales reps. About half of participants said they would join a social networking group, such as Facebook for a chance to get cool gifts.
If you've ever wondered what people do with promotion products, the ASI survey sheds light on the subject. Here are a few highlights from their findings:
* Almost 75 percent of people that receive imprinted tee shirts wear them while running errands. This significantly increases the number of people who see your company name and logo.
* Women utilize tote bags for longer periods of time than men. Nearly 70 percent of women carry custom tote bags while shopping, providing additional exposure for your brand.
* Approximately half of survey participants say they have never used squeezable stress relief balls.
By keeping these suggestions in mind when choosing promotion products, companies can get the highest benefit from their advertising efforts.
Developing valuable promo products
is an easy and affordable way to attract and retain customers. Gorilla
Marketing specializes in helping company owners maximize their
advertising dollars with promo gifts that people appreciate and use for a
long time. Let us help you get started by visiting us at www.GorillaMarketing.net.
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