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Branding your company is an important part of building a business
and should be included in every business plan. The very first thing you
have to decide on is the name of your business. This decision usually
depends on a lot of things, but mostly it depends on the industry your
business is in. For example if you are in the film production industry
you usually will involve the word "productions". This is pretty standard
for the film industry.
Once you have established your business name, the next objective is to brand that name. With a logo. In the beginning logos were just your business name in a fancy font. As things evolved people started using the first and second letters of their business as a symbol, and easier way to recognize a company. Today this practice is still around but things have moved toward an icon or graphic as a representation of a business. After all logos are a visual element so if you build up your brand big enough you can just stamp a graphic on anything and everyone will recognize it eve if your business name is not attached. And a more evolving occurrence is web designers establishing icons for specific brands that start getting associated with a brand or business. Facebook is a good example. The "f" in a blue box is on most of every website you see now-a-days. This is strictly a web format that has been adopted by website owners.
Logos creation and costs are all across the board. If it is a trademark logo that will become an iconic business then you can expect to pay a pretty penny for it. But most small businesses don't even bother with the trademark process, it costs around $300 to trademark a logo. It is a fairly easy process but most smaller businesses don't want to deal with the paper work or shell out an additional $300 to pay for the process. And for a lot of virtual business, business owners who strictly operate via the web. Whether it is a website or selling on a third party platform, well their logo isn't really going to be used for big advertisement purposes, so the process of trademark is very much over kill.
Whether you decide on trademark or not, your logo is what brands the rest of your business. Your website, any print material you use, business cards, letter heads, the whole works. It is the most vital part of a business, and the better your logo the more professional impression you will give to potential clients or customers.
Once you have established your business name, the next objective is to brand that name. With a logo. In the beginning logos were just your business name in a fancy font. As things evolved people started using the first and second letters of their business as a symbol, and easier way to recognize a company. Today this practice is still around but things have moved toward an icon or graphic as a representation of a business. After all logos are a visual element so if you build up your brand big enough you can just stamp a graphic on anything and everyone will recognize it eve if your business name is not attached. And a more evolving occurrence is web designers establishing icons for specific brands that start getting associated with a brand or business. Facebook is a good example. The "f" in a blue box is on most of every website you see now-a-days. This is strictly a web format that has been adopted by website owners.
Logos creation and costs are all across the board. If it is a trademark logo that will become an iconic business then you can expect to pay a pretty penny for it. But most small businesses don't even bother with the trademark process, it costs around $300 to trademark a logo. It is a fairly easy process but most smaller businesses don't want to deal with the paper work or shell out an additional $300 to pay for the process. And for a lot of virtual business, business owners who strictly operate via the web. Whether it is a website or selling on a third party platform, well their logo isn't really going to be used for big advertisement purposes, so the process of trademark is very much over kill.
Whether you decide on trademark or not, your logo is what brands the rest of your business. Your website, any print material you use, business cards, letter heads, the whole works. It is the most vital part of a business, and the better your logo the more professional impression you will give to potential clients or customers.
Craig is a Dallas Website Designer and offers Dallas Logo Design to small and medium size businesses.
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