from youtube:
https://youtu.be/pR7tMnKghDs
Showing posts with label Branding. Show all posts
Showing posts with label Branding. Show all posts
Monday, November 20, 2017
Wednesday, May 1, 2013
The Making of a Small Business - Don't Forget to Put the Brand in Your Business Plan
The other day, I was discussing the importance of branding for even the smallest of companies. It makes a huge difference. Now then, myself, well, I consider my business acumen to include the tile of "branding expert" but then again my acquaintance, a web designer and fashion magazine publisher, is as well. My experiences have been in franchising, and I'd say between us we have enough knowledge to really set a small business person on the right footing. But that's not what this article is about, I am not trying to sell you any business marketing or branding services, I'd just like to talk to you about this for a few moments.
You see, we got on the topic of small time website entrepreneurs, many of them working out of their homes. Some of these websites are pretty darned classy I'll have to admit. It is of course their attempt at branding, and although they may show some notoriety, original thinking, and the beginning essence of branding many of them fall short. Worse, if they ever hope to scale up their operations, their brands are left flat, uneventful, and unable to take it to the next level. Going from a small blog like website which perhaps sells various wares online to a much larger e-commerce site with a corporate look is entirely a different thing.
This of course is good branding comes in. But mind you, it's not just websites, it's all of these small businesses that people start, grow, and then try to expand - they could use a little better branding help. It's much better if all of this is considered from the very start, even when penciling a rough draft for a business plan. You have to plan your brand, and allow your customers and clients to adopt your company brand and mission statement as a component of their life. If they do, they will continue to do business with you and promote your brand to all of their friends online, and refer you to their friends in the real world.
Some might say that it really doesn't matter, and I suppose if you are running a small dog walking service, or selling something very simple, then any personal brand will work out fine in the beginning, but not as you grow the business into something large it's important that you consider all this well in advance of even getting a business license, fictitious name statement, or starting a new company. Please consider all this and think on it.
Lance Winslow has launched a new provocative series of eBooks on Branding Concepts. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net
Article Source: http://EzineArticles.com/?expert=Lance_Winslow
Customer Appreciation: How to Increase Your Brand Image Without Using Your Logo
By Deb L Brown
When was the last time you received a gift from a company? They may have sent you something as a thank you gift or it may have been a promotional item. It might have been something that they were sending out to everybody like a calendar.
If you're going to send out gifts to clients, don't send a promotional product, like a pen with your logo and contact information on it. There's a place for these kinds of pens and that's at a tradeshow event. When you're giving something like that out to someone, it isn't a gift. A promotional product is all about you. It's about your business. A gift should be all about the recipient, not about you. An item with your logo on it is self-serving, and a gift should not be self-serving.
A gift should be thinking about the other person 100%. When you think about giving a gift, think about the person. Think about a way you can make them feel special. Think about what they would like to receive, and whatever you do, keep your logo off of it. Keep your information off of it. The minute you add your logo or your contact information to it, it becomes a promotional piece and it becomes self-serving. That takes away from the purpose of what makes your clients feel special.
If a gift is done right, it will create a buzz. Clients will be so delighted that they'll take a picture of it. They'll post it on social media and say, "Look what I got. This made me feel special." It gives them a reason to talk about your business in a good way, which can lead to referrals. If a gift is done right, it is going to cause them to want to stay with you and do more business with you. They will feel that you care about them, and that should be the real purpose of a gift.
Even if referrals don't come right away from social media, that good will of sending out a kind gift and showing your clients you care can still result in referrals. Later when they're talking to a friend who needs whatever it is you do, the first person they're going to think of is you, because you showed them kindness.
When you're going to give out gifts, make sure it's done from the kindness of your heart, make sure it's done thinking about the recipient and not thinking about you. Don't include your contact information. Don't put your logo on it. There's a place for those things. Those are called promotional materials and if you want to hand them out at a trade show, great, but don't send them as a gift to your clients. Make your clients feel special by sending them a gift that's just for them.
The ironic thing is, when you take your branding off of the gift, it still builds your brand image. People will associate the kindness and good will with your brand, and that is good for business.
Deb Brown is the founder of Touch Your Client's Heart, a client appreciation company. Touch Your Client's Heart believes the key to client retention and word of mouth referrals is as simple as client appreciation gifts, but it must be done the right way. To find out How to Make Your Clients Fall in Love With You, enter your name and email in the upper right corner at http://www.TouchYourClientsHeart.com.
Article Source: http://EzineArticles.com/?expert=Deb_L_Brown
Thursday, March 28, 2013
step by step to be beloved brand
From BRAND to CONSUMER
1. Make Promise = Positioning = Product Bennefit
2. Make Strategy = Brand Plan = Who the user
3. Make Story = Communication = Procedure
4. Make Freshness = Innovation = What the new
5. Make Experience = Culture & Operation = Goal espectation
Alfian Branding
adapted from beloved brand TM
1. Make Promise = Positioning = Product Bennefit
2. Make Strategy = Brand Plan = Who the user
3. Make Story = Communication = Procedure
4. Make Freshness = Innovation = What the new
5. Make Experience = Culture & Operation = Goal espectation
Alfian Branding
adapted from beloved brand TM
Tuesday, March 19, 2013
Innovative Branding - Tips in Creating Your First Product Brand
By Jared Dow
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Branding - a simple one letter word which can give jitters to even the most creative person on this planet because of the fact that it binds the customer to your product in an emotional, yet vivid manner. It is one of the most crucial aspects of effective marketing in a crowded industry with countless similar products. It decides the fate of your company, so to speak. It may seem easy to create a brand, but it is extremely difficult to come with something out of the box for your company or product in real life. It is very important to present a brand name that will affect the lives of people with versatility.
Understand the importance of cultural variations
There is a high possibility that you might be marketing your product at a place where culture changes every 50 kilometers. Therefore, it becomes significant to consider every single person in that kind of society while deciding a brand name for your organization. You can't expect high returns by targeting only one community. The brand should complement every religion, caste, colour, and creed. There is a very famous saying in the industry that you should create a brand that can impact lives of every individual in a positive sense. People should feel attached to your company; and remember, your brand should not hurt the emotions of any class of people. Failure to do so can severely impact your brand image.
Change the universal meaning linked to a product
Everyone is aware of the incredible branding by a company in the name of fevicol. When a customer goes out to purchase glue, he says, "Give me fevicol". People have started to believe that glue and fevicol are one and the same thing. It is because of the incredible impression that the brand fevicol has left on the mind of every consumer owing to its creative marketing and advertising. As a result of it, other similar products have to struggle to penetrate deeper into the community.
Learn from the mistakes of your competitors
Do not hesitate to learn from the mistakes of your competitors. You must ensure collection of all the necessary data to analyse their struggle or decline when they launched the product for the first time. Life is the best teacher; and you should thoroughly research why their consumers were not satisfied with what was available in the market at that time. After all the scrutiny, formulate a brand name or logo that will prevent the decline in a manner that resembles your competitors.
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Monday, March 18, 2013
Don't Risk Your Brand and Your Reputation With a Bad Promotion
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As a marketing company, we get nearly all of our business from referrals, so networking is essential to our marketing plan. Yesterday I attended a networking event that included 3 introductions by members who were comparing their products and services to their competition. The focus was on how they advocate for their customers by making their service superior to the cheaper alternatives out there.
Promotional product marketing is no different. The marketing industry defines "promotional products" as products that transport a message when given to clients and likely prospects. "Cheap" products are all over the Internet and we face competition from many capable local companies, both large and small. The differencebetween giving away a pen, a key tag or flashlight and running a promotion is a very important - and often overlooked - distinction. Product selection is much more of a priority when running a promotion versus giving items away. A promotional product should convey specific information about your company and a call to action. If there is no call to action, no website, no reason to call, why bother spending the money to give a prospective client a pen?
And what's the perceived value of that pen? Does the product meet the quality requirements? One of my colleagues, Rick Brenner published an article in an industry trade publication about what you should know about product safety, regulatory compliance and responsible sourcing. Your name and reputation is your huge asset, whether you are a giant nationally known brand or a small locally owned business. It is essential you give a product that represents and protects your brand reputation. We safeguard our customers by selling products that support the brand reputation and avoid products that can cause unintended harm or enormous legal costs.
The Consumer Product Safety Improvement Act, or CPSIA (enacted in 2008) and the Consumer Product Safety Commission are very important to our business. It's not enough to have a brilliant product recommendation, a compelling call to action and a targeted and focused distribution for your lead generation programs. If your product has intended distribution to an audience of 12 years or younger, you need to buy responsibly from a resource that uses products that conform to industry standards. If you buy products to give to the public, is your vendor adequately insured with product liability protection? Don't make the costly mistake of buying a product that can damage your brand and its reputation because you found it on the Internet and saved your company a few pennies or bucks. Do your research, get multiple quotes from reputable sources, and make sure you get the full value of what you are paying for.
Better Marketing Ideas Create Better Results. Call 1st Straw Marketing & Promotions today at (888) 235-3088, email us at sales@1st-straw.comor visit us at http://www.1st-straw.com.
Integrated Approach of Social Media Marketing
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The role of media has been growing like never before. It is helping brands to fetch maximum number of customers, it is creating brand values; it is providing a ground for customer feedback and attaching customers directly with the companies. Its approaches are second to none and are widely embraced by the leading organizations. In fact, it is responsible to create big brands, enhance market visibility and improving productivity. Nonetheless, it is the best platform to market, advertise and publicize products and services. In a nutshell, it has captured the market intensity and capturing the marketing & advertising fundamentals for the betterment of companies.
The integrated approach of media has been reached to the hands of common people through laptops and smart phones. It has its impact from conference rooms to kitchens. This is the reason it has been observed as the most vital tool for internet marketing. Companies are also utilizing integrated social media services for scalable and effective online marketing. In order to get competitive advantage, companies are producing engaging content and optimizing it to gain prominence over competitors.
Most of the companies are utilizing multi-media techniques for full scale marketing. Established brands make proper and planned use of websites, blogs, case studies, white papers, and online profiles. In fact, brands are increasingly becoming aware of their asset and brand value and continuously update their websites, blogs, case studies, white papers, and online profiles. In essence, content is playing a major role in social media marketing services. It is quickly becoming the hot topic when it comes of internet marketing efforts.
One of the best brand marketing strategies is content marketing. It simply engages customers and support relationship with them throughout the customer life cycle. Properly planned and strategically implemented approach provides an opportunity for the company to earn attention of the customers.
Most of the modern companies rely on paid media such as pay-per-click ads and sponsorship programs. These create immediate influence on the customers and bring their attention towards the brand. The growing popularity of advertising on social media websites like Facebook, Twitter is the best option for marketers to engage consumers. In fact, these are considered as the best way for effective marketing and brand building.
In any of the case media is playing a key role in establishing brands and creating awareness amongst people. It is seemingly inspiring consumers and turn them towards business websites. Most customers search the business and their services on daily basis. Also it's a brand new approach of attracting more and more customers by giving some offers and discounts to them. So, if you are a company owner and want to have utmost customer support then embracing social media trends is the wisest option for you.
Alex Smith is a ghost writer and contributing in search engine optimization, internet marketing, social media optimization, article marketing services, online reputation management etc, to help clients getting high rank and generate only targeted traffic from genuine sources.
Friday, October 12, 2012
Content Planning: Creating Your Brand Identity
Posted by Vanessa, Editorial Manager on October 10, 2012 at 9:00 am
Build a Solid Foundation with an Identity and a Plan
Once you have a foundation, it’s time to take inventory to discover what’s working for you and what’s not. Identify all of your assets – both online and off. Then perform a SWOT analysis to pinpoint areas of improvement as well as effectively create and achieve goals efficiently. Consider the following by using your mission, vision, and values as a lens:
Build a Solid Foundation with an Identity and a Plan
Talk to any leading Expert Author and you will find a plan (big or small) at the center of their success. If you want to succeed and ultimately get more out of your return on time investment, establishing a plan will help you achieve your article writing goals as well as any goal you wish to achieve.
In any plan – content plans, strategic plans, etc. – you must first define your backstory via a mission and a vision. Once you’ve established these focal points, you can begin to establish your brand identity.
What do you value?
Your brand identity is made up of the visual characteristics unique to you and your organization – on the Internet, that’s everything. One of the keys to developing an identity that resonates with your audience is to identify your core values.
Core values are the attitudes or beliefs of your organization. These values are not a result of the activities you perform. Instead, the activities are a result of your core values.
To define your values, consider the most basic elements of your organization’s principles and beliefs. Examples of core values are maintaining a healthy work/life balance, a commitment to sustainability, and being resourceful. Use these values, along with your mission and vision to align members of your organization as well as guide activities (i.e., “this activity” reflects “this value,” “this product” reflects “this value,” “this article” reflects “this value”).
To define your values, consider the most basic elements of your organization’s principles and beliefs. Examples of core values are maintaining a healthy work/life balance, a commitment to sustainability, and being resourceful. Use these values, along with your mission and vision to align members of your organization as well as guide activities (i.e., “this activity” reflects “this value,” “this product” reflects “this value,” “this article” reflects “this value”).
Is your Expert Author brand identity consistent?
Cover the bases of your Expert Author identity by ensuring everything points back to your mission, vision, and core values. The following are key areas to review and update:
- Author Name – Your name must be consistent between your website and your articles. In addition, ensure your name can easily be found on your website for added transparency and brand exposure.
- Author Photo – Readers trust someone they can visualize behind the writing and it’s critical to your Expert Author identity. Use your EzineArticles Author Photo on your website for an easy visual cue of your brand and to reassure the reader of your connection and authenticity. [Learn more]
- Author Profile – Your profile is the #1 spot to discuss your credentials as an authority in your niche, your organization, your mission, your vision, and your values. Provide your readers with a call-to-action that will motivate them to visit your website, blog, or other links you provide on your profile. [Learn more]
- Niche – When choosing a niche, avoid the broadest area – the smaller you are, the more focused your niche should be. Start small to build big by establishing your credibility in focused areas.[Learn more]
- Relevance – Avoid writing articles that are irrelevant to your niche. All content in your article portfolio should reinforce your brand, not weaken it with subjects irrelevant to your audience. Save personal commentaries and other content of that ilk for a personal blog.
- Resource Box – Your Resource Box should succinctly include your name, your vision, a call-to-action, and a link to a relevant page on your website.
What are your strengths, weaknesses, opportunities, and threats (SWOT)?
Once you have a foundation, it’s time to take inventory to discover what’s working for you and what’s not. Identify all of your assets – both online and off. Then perform a SWOT analysis to pinpoint areas of improvement as well as effectively create and achieve goals efficiently. Consider the following by using your mission, vision, and values as a lens:- Strengths – Assets and characteristics that give you and your organization an advantage.
- Weaknesses – Assets and characteristics that limit you and your organization.
- Opportunities – Outside prospects you can use to improve.
- Threats – Outside elements that prevent growth or cause harm.
Once identified, use this information to realign your goals and build the framework of a seamless content strategy that targets readers.
Building a foundation is critical to any successful venture that will resonate with readers. Identify who you are, what you represent, what you value, and be consistent. From there you can identify where you stand and how you can plan to improve. We’ll show you more content planning strategies on audience targeting, evaluating, and more in the next few weeks, so stay tuned!
Wednesday, September 19, 2012
A Deeper Kind of Branding
By Doug Shapiro
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Hey there, my brothers and sisters!
Put on your miner's hat and make sure you packed a sandwich, because we're going even deeper into the idea of branding today.
When we talk about branding for artists, many of us tend to go straight to the celebrities.
You bring the masculine sensuality of Antonio Banderas with the voice of Fran Drescher.
You're Al Roker with Channing Tatum's dance moves.
Excellent! Now your targeted list of agents and casting directors have a mental short-hand for what you bring to the table.
But wait! There's more. Your brand must also reflect your values.
I'll share. When I was challenged to come up with my top two values, I discovered my main motivators are:
Love and Influence.
And now you can take out the sandwich I mentioned earlier because it's story time.
Recently, I was faced with a difficult decision. A brilliant composer/lyricist (and husband/wife) team, not to mention dear friends, had cast me in a reading of their musical. There was a top-notch group of artists participating and I was going to get to duet with one of my all-time best buddies from my teenage years in drama camp (French Woods, for those of you that are curious).
The creative team had shown up in the best possible way, sending scripts and recordings well in advance and I was incredibly excited to sink my teeth into a great project in its early stages.
Then I got the e-mail requesting me to sing a benefit for an incredibly successful theatre company.
A concert version of BABY.
With a group of Broadway powerhouses.
At the Lucille Lortel Theater.
With Richard Maltby and David Shire and the original cast in the audience.
In direct conflict with my friends' reading.
Oy.
Once I realized there was no way to do both, no matter how cleverly I enrolled both parties in my vision, I had a decision to make.
I am running a business. The concert was the better business decision.
This is where my values of Love and Influence come in. I will not leave people I love and respect in a difficult situation. When I know of a job opportunity, I am compelled to get one of my people in there.
I keep of list of guys who are a similar type and vocal range to me for the sole purpose of being able to make a recommendation when I can not take a gig. I called my top go-to guy and he was both available and interested.
Then I CALLED my composer and lyricist friends and spoke with them directly. I did not text or e-mail or leave a voicemail or leave a status update on Facebook and hope they saw it. I spoke with them directly, explained my choice, and let them know I had an amazing actor ready and willing to take my place. The situation resolved with all parties feeling taken-care-of and excited about each other's success.
And then I sang the score of BABY for Maltby and Shire. Holy Potato, what a night!
So I ask thee, Actors, how do you want to show up in the world? This is an essential part of your brand, what you are selling.
Your brand informs what headshots to use, which audition materials to pick, and how to phrase your correspondence. Yes! And now you need to make sure your brand shines also through your social media status updates and in your day-to-day dealings with your colleagues in that same consistent manner.
How you show up for your colleagues is a sacred and wonderful part of your brand.
So Actors, here's your challenge. Take a step back and ask yourself what is important to you as a person. Is it family? Love? Money? Power? Influence? Reputation? Prestige? Physical Appearance? Saving Face? Political Beliefs?
Take some time and choose two defining values.
Now, choose to show up in the world, true to your brand, in your very own brilliant, authentic way.
Tuesday, August 14, 2012
7 Essential Elements of Memorable Branding
By
Rocky C Rhodes
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Businesses everywhere are spending more and more money each year
to create a memorable brand that communicates the emotional experience
associated with their products or services. This experience serves as a
handy reference in customer's minds to help them understand, trust, and
remember a business, if the branding campaign is executed optimally.
Here are 7 essential elements to building a memorable brand.
1. Brainstorm
Before you do anything else, think about how you want to be perceived by your audience. Do you want to be understated and professional, creative and catchy, or something in between? Your brand is the emotional context within which you will interact with your customers. What do you want them to feel?
2. Develop a Consistent, Unified Brand
Once you have an idea of the kind of feeling you want people to have when they interact with your brand, start thinking about a color palette, types of font, and imagery or graphic design that helps communicate that feeling. Anything with your name on it should constantly reinforce the brand.
2. Communicate Your Brand
Whenever you communicate with a a customer you have an opportunity to reinforce your marketing image. Try to find and exploit every opportunity you have to include your business name, slogan, tagline, logo, product offering, or anything else that can reiterate your brand in your customers mind.
3. Your Brand Should Be Simple and Clear
Make your brand as simple and straight to the point as possible. You want everyone from toddlers to centenarians to know who you are, and what you are about. Try to boil the elements and benefits of your business down to a single logo, color palette, musical jingle, or slogan.
4. Brand is Driven by Intrinsic and Extrinsic Factors
There are essential two ways to start building a brand, you can either start from the inside by examining the core values of your business and communicating those values through every customer-facing aspect of your business. You can also take your efforts further by going to your customers to make your brand better. Conduct a survey among the customers you have attracted thus far to find out what is working and what is not.
5. Build Loyalty
If you do not deliver value to your customers it is impossible to build a well-known, reputable brand. Offering the highest quality in products and service is the only way to build an image that people are willing to get behind your business and talk about it with their friends.
6. Provide an Experience
Many businesses are taking their marketing strategies further by wrapping their business up into an entire experience for their customers. They want their customers to not only buy their products and services, but to have a blast doing it. This is why more money is being poured into copy writing, graphic design, and audio and video components each year to help businesses create a quality, all-inclusive experience for their audiences.
7. Look Out for More Opportunities
Always keep an objective eye on all aspects of your business and brand. Make it a habit to constantly looking out for areas where the customer experience could be refined. Carefully examine all customer communications. Use a 'Favicon' plugin to create a logo to appear in the address bar of your customer's web browser to reinforce the image. Add your slogan to every email. The opportunities are endless if you train yourself to look for them.
1. Brainstorm
Before you do anything else, think about how you want to be perceived by your audience. Do you want to be understated and professional, creative and catchy, or something in between? Your brand is the emotional context within which you will interact with your customers. What do you want them to feel?
2. Develop a Consistent, Unified Brand
Once you have an idea of the kind of feeling you want people to have when they interact with your brand, start thinking about a color palette, types of font, and imagery or graphic design that helps communicate that feeling. Anything with your name on it should constantly reinforce the brand.
2. Communicate Your Brand
Whenever you communicate with a a customer you have an opportunity to reinforce your marketing image. Try to find and exploit every opportunity you have to include your business name, slogan, tagline, logo, product offering, or anything else that can reiterate your brand in your customers mind.
3. Your Brand Should Be Simple and Clear
Make your brand as simple and straight to the point as possible. You want everyone from toddlers to centenarians to know who you are, and what you are about. Try to boil the elements and benefits of your business down to a single logo, color palette, musical jingle, or slogan.
4. Brand is Driven by Intrinsic and Extrinsic Factors
There are essential two ways to start building a brand, you can either start from the inside by examining the core values of your business and communicating those values through every customer-facing aspect of your business. You can also take your efforts further by going to your customers to make your brand better. Conduct a survey among the customers you have attracted thus far to find out what is working and what is not.
5. Build Loyalty
If you do not deliver value to your customers it is impossible to build a well-known, reputable brand. Offering the highest quality in products and service is the only way to build an image that people are willing to get behind your business and talk about it with their friends.
6. Provide an Experience
Many businesses are taking their marketing strategies further by wrapping their business up into an entire experience for their customers. They want their customers to not only buy their products and services, but to have a blast doing it. This is why more money is being poured into copy writing, graphic design, and audio and video components each year to help businesses create a quality, all-inclusive experience for their audiences.
7. Look Out for More Opportunities
Always keep an objective eye on all aspects of your business and brand. Make it a habit to constantly looking out for areas where the customer experience could be refined. Carefully examine all customer communications. Use a 'Favicon' plugin to create a logo to appear in the address bar of your customer's web browser to reinforce the image. Add your slogan to every email. The opportunities are endless if you train yourself to look for them.
To figure out how you can take your business or personal branding to the next level, contact the marketing professionals at http://www.Screamerco.com now!
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