New Trends In Trade Show Booth Designs

By Chris A. Harmen

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Trade show booth designs are constantly changing. New technologies and techniques help the industry evolve and certain displays for trade shows that were once popular might not be the most effective way to get a company's message across anymore. Whether you're planning on buying entirely new displays for trade shows or you just want to update your look with design elements like banner stands, consider incorporating these trends into your displays for trade shows and your sales pitch.
Take Advantage Of Multimedia Elements
One of the most recent trends in trade show booth designs is incorporating multimedia elements. From using tablet computers and business card scanners to instantly enter in a client's contact information, to incorporating QR codes into your display, to using social media channels to connect with customers, multimedia can be easily and professionally incorporated into your trade show booth designs. Other multimedia elements include video monitors that continuously play a professionally produced video message, YouTube videos (it's okay if these are a little more casual and produced in-house) or even an electronic sign that has a constantly streaming message.
Illuminating The Floor Or Banner Stands With Special Lighting
If you're looking to really have your exhibit stand out, consider using one of the newest products for exhibitors -- an illuminated floor. In the past, the floor that was used for displays for trade shows was simply there to help making standing all day easier for the exhibitor. However, recent advances in technology and improved trade show booth designs mean that exhibitors can take advantage of the floor space as well by including graphics and even lighting systems.
Additionally, it's possible to use special lighting to highlight banner stands, literature booths and more. Whether you're looking to use backlighting with your banner stands or spotlights for literature stands, the lighting possibilities are practically endless.
What's Out? Boring Product Pitches
If you're looking to bore the pants off your attendees, go for the traditional product pitch -- you know, the one where an employee just talks about all the great things your company can do. Attendees are busy and they don't want you to tell them about your company, they want you to show them. Instead of simply talking, put your product into their hands so they can play with it and see exactly what makes your company superior. It's easier for attendees to remember your product or service if they can actively use it themselves. If your company has a special software suite designed to help customers, have a few computers set up in demo mode so attendees can actually use the software. If you have a physical product, bring a couple samples with you for attendees. Being able to actually see, touch and use the product will help ensure that attendees remember your company even after you've taken your displays back to the office.
These are only a few trends for exhibits. If you're interested in making a big impact at the next event you're attending, learn more about other elements that are designed to help your company make a big impact.

Companies looking for unique Chicago trade show booth designs have a resource in Skyline Tradetec. Skyline has a number of different types of booths, and even banner stands in Chicago. To see a gallery of displays for trade shows in Chicago, please visit their site.

Strategy in Sales: Planning to Win

By Henrik Mannerstrale

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Focused, directed and specific strategies are necessary to get a business booming. A lack of planning and strategy will at best result in mediocre sales and at worst result in economic failure. A sales goal without a strategy is like a trip to a city without a map; everyone ends up lost. A strategy is a plan for success. Learn about strategizing to increase your sales.
A business that doesn't have a strategy for sales will soon be a floundering, failed business. As we have seen earlier, success isn't possible without specific visualization of goals. Success also is impossible without the clear, concrete direction of a strategy, which results from focused visualization.
Having a written or planned strategy is the same as ensuring victory by looking at all possible outcomes of a situation and planning for a win. As Sun Tzu, the mythological author of The Art of War and master of strategy, writes: "If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle".
Sun Tzu's philosophy about being prepared for war directly applies to sales: if you want to be successful, if you want to win, you must have a strategy, and must be prepared. By looking at a sales situation like a battle or a war-like situation, the more you know your client or customer, the more likely you are to understand their needs and "win" a sale. A sales person must also know everything about his or her own company and product. Without that preparation, a client will not be impressed and will feel no need whatsoever to purchase the product or service on offer. A sales person must think of all the various angles, and have a sales strategy to maximize a successful outcome.
The master of the art of strategy in warfare also states: "Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win" again underlining the proven philosophy that observation, careful analysis of situations, and preparation win battles. Specific planning, or strategizing to win, can and will boost sales.
A strategy for a business can be imagined as a map, with milestones for goals. A business may have one or two strategies, but one focused strategy is best. An example of a strategy to increase sales may be to sell one product to a very large company as a way to get a foot in the door, and then introduce other products to said company. Another strategy may be to sell one product to several smaller companies, and hope that good word-of-mouth advertising may attract more small businesses to buy the product. Having no strategy is a disaster; salesmen will have no direction and will not know where to focus their sales skills, achieving a very mediocre sales level at best.
As Sun Tzu explained, preparation and having a strategy is the key to winning wars. You will win the sales battle when you know yourself, know the client and the client's needs, while strategizing ways to provide for those needs. When both sides win; the provider makes a sale, and the client gets what he or she wants. A victorious salesman must plan to win first, whereas a successful business will strategize to win clients and sell to them.

Planning a winning focused strategy is everything in sales. For a business it's the roadmap to success, and requires visualization, and the establishment of measurable milestones and goals. Welcome to visit our website and Facebook Fanpage: http://www.tastetomorrowtoday.com/ and http://www.facebook.com/TasteTomorrowToday

Explore Types of Trade Show Displays

By Joy Kumar Das

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Much has been talked about the objectives of a trade show. Also, the web world is considerably crowded with information of many famous local and global trade fairs. This is why it is needless to reiterate about them here in this article. What are here intended to describe is the types of trade show displays.
If you start exploring the web, you will come across a number of varieties of trade show displays or exhibits. Here is a list of the common varieties:
i)Tabletop Displays
ii)Throw Covers or Table Covers
iii)Pop up displays or Portable displays
iv)Pipe and Drape
v)Banner Stands
vi)Modular Exhibit
vii)Panel and frame systems
viii)Custom exhibits
Tabletop Displays: Normally a small metal structure that can collapse with no effort and has much similarity with backpacking tent frame into a small portable case. They usually include graphic panels that attach to the structure through mechanical fasteners, magnets, or Velcro. They are popular among users because of their easy-to-set-up and requiring little or no on-site effort. From their very name, it is easily understood that they can be set on top of a table.
Table Covers: Custom graphic designed table covers allow the exhibitors to use the table as a branding opportunity, as opposed to just a stock, non-branded table drape. A custom-designed table cover can stand out in a crowd of many exhibitors using the stock table cover. Using custom table cover could be better than using neutral table drape. Visitors can see what the exhibitor is promoting.
Pop-up Displays: These displays use flexible panels and they are attached to a spring-loaded roller. Graphic display is straightened out when they are ready to display. But, they can't stand on their own. So, they are secured to a support post at the back of the roller, which holds the graphic up and pulls them straight. Characteristically, the pop up displays are lightweight and portable. They are also easy-to-set-up without needing much on-site labor support. Regarding their looks and designs, they are often curved in shape. These days, fabric mural graphics are widely popular.
Banner Stands: Banner stands are ubiquitous in shopping malls, at the junction of streets, or on some elevated place in a market. They are smaller types of trade show pop up display graphics supported in standing frame. However, they are different from general pop-up displays in terms of their usability as free-standing panel. If looking for lightweight and portable display solutions, banner stands would be a good solution. Outdoor banners, motorized scrolling banners, and frame based tension fabric banners are some of banner stand types.
Custom Exhibits: Customizing an exhibit would be the best idea to promote a brand. They can help a brand turn out to be distinctive in a crowd of exhibitors. Brand promotion in unique way is very necessary to ensure the brand gets on popularity and business target. To do so, chalk out the list of needs of the exhibitors at the very onset while planning to participate in a trade show. Then, plan what materials, graphics and sizes should be suitable. 10' popup display is a standard size that is commonly recommended. Remember that these types of displays require engaging labor support to set up.
Trade Exhibit Booths: They are normally set up inside shopping malls, or in places having wide exposure to public. They are also easy to set up and transport.
Trade show pop up display abounds in variety. As creativity comes out, so does its variety. This is the reason why the list of its types is getting long. But, remember that whatever type you go for, your aim is to promote your brand. If it is, so think in different way. Do you think that a commonplace type can outperform an out-of-the-box type?

Image Master Displays manufactures varied types and sizes of pop up display graphics. 10' popup display is one of them that are all the rage among exhibitors. This company supplies its products across the globe.

Motivate Retail Associates

By John P. Garvey

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Learning what motivates your workers can lead you to a more productive and profitable business. In the retail world, associates can get bored, disgruntled and begin to feel unfulfilled in their jobs. This leads to bad customer service and a negative image for your business. Creating an environment where your employees feel that they have a positive impact on customers and the business can greatly improve morale and performance.
One way to improve your employees' morale and motivate them to do a better job is with job evaluations. These evaluations should not only come from you, but from your customers and even other co-workers. When gathering contact information for frequent customer programs, have the customers rate their experience in the store. You can have the employee that checks them out put their name on the card as the person that helped them. This not only helps you to see who is doing an outstanding job, but also puts the employee in a situation where they are held accountable for their performance.
Having other employees rate someone is a little trickier. You have to watch out for malice and escalated situations. Choose employees at random to do ratings and always keep the comments confidential. Be selective about comments that you share with employees. Hold meetings and feature an employee that received an outstanding review from either an employee or a customer. Make sure that you, as the manager, find something positive to say about each person.
Giving positive feedback is possibly the best thing that you could do for your business. Most people do not take very kindly to criticism unless it is carefully delivered. Try to outweigh the bad with the good when you do have to reprimand someone.
Let the employees play a role in the success of the business. Coming up with retail display designs or front window displays is a great way to give bored employees a creative and competitive outlet. Not only will you get some great new ideas, but employees will be anxious to make their displays as good as possible.
Give them something to start with, like an empty window, mannequins, or a special rack display, like a double rail garment rack. Each employee can have their own garment rack or display apparatus to work with. Let them come up with creative ideas and compete for the front window display. Keep the work environment creative and competitive, throw in some positive reinforcement and open communication, and you could have the dream retail environment that you need to be very successful.

About the Author: John Garvey is on the staff of Only Garment Racks, a leading online source of garment racks including clothing racks. Find a high quality garment rack or clothing rack at http://www.onlygarmentracks.com.

POS System: Companies Invest in Employee Dining Experience

By Kathy De La Torre

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In spite of corporate cost cutting trends in the past few years, more and more companies in a variety of businesses are investing in onsite dining services for their employees, with a combination of building new cafeteria facilities, hiring accomplished chefs, and implementing POS systems. The reasons for doing this vary as greatly as the food selections and menu options offered, and range from increased productivity to employee recruitment, retention and enhanced quality of life.
In a deliberate effort to attract employees to onsite dining, it's not uncommon for companies to hire highly accomplished chefs with culinary degrees and restaurant experience to operate their cafeterias. Tasked with providing staff members with an enjoyable mealtime experience, these thoughtful chefs plan and prepare highly appealing menus; which can include everything from comfort foods, sushi bars, made-to-order grills, and fresh local produce. No longer measured by cost control metrics alone, these chefs gauge success by the participation rate in the company cafeteria. Accomplishing a high participation rate frequently requires an innovative menu, so employee don't become bored with meal choices. A good POS system can help cafeteria management track sales activity for each food and beverage item, and make menu adjustments accordingly.
Productivity is a big reason for investing in onsite cafeterias, coffee bars and snack areas, as productivity increases when employees stay onsite to dine, instead of leaving the facility to seek other options. When located in a remote area, where leaving the facility at mealtime is logistically not feasible; a company may elect to offer onsite dining as a healthier alternative to vending machines and packed lunches. Some companies place an emphasis on healthy eating, as healthy food helps employees stay healthy, which helps to improve productivity and reduce health care expenses. Many POS systems are able to manage discounted pricing on healthy menu choices, further encouraging healthy eating choices.
Speed and convenience is another vital factor of the corporate dining experience. Cashless payment methods and options are therefore becoming more in demand, usually with the ability to present an employee badge as a form of payment at the point of purchase. Managed through a Point of Sale System as either an employee payroll deduction to be deducted from a future pay check, or as a draw down declining balance which is pre-loaded in advance of making food and beverage purchases; cashless payment is perceived by employees at all levels as a valuable benefit and convenience. When employees can present the badge they already carry as a form of payment, they no longer have the need to carry cash or credit cards as they move about the facility. Frequently, this convenience means the difference between having the time to enjoy a delicious and nourishing meal versus a skipped lunch or breakfast. Cashless payment also translates into an increase in add on food and beverage purchases, when the employee happens to have only five dollars in their pocket that day.
Cloud technology and POS software operating on a mobile device such as an iPad extends the convenience of cashless payments to the outdoors, when outside seating is an option in warm climates or in the spring and summer months. Mobility is becoming an increasingly standard component of retail POS technology, especially POS on an iPad for order taking.
From the high tech industry to manufacturers, and from small to large sized firms - any company looking to enhance employee benefits, improve worker productivity, or offer quality onsite dining experiences may look to the company cafeteria; where POS system technology and mobility through a POS iPad can make a chef's vision for an enticing menu a reality.

Get more information about Point of sale System and read more about managing your Corporate Pos Cafeteria

Branding Your Merchandise With Product Labels

By Amy Silvers

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Companies use branding every day to get their message out to the world. They develop a logo that gets put on their letterhead, business cards, envelopes and forms. However, many businesses forget one great place to add their logo, and that is right on a label.
Most companies use all sorts of labels on a day to day basis, but many forget that they can truly customize them with their branded information to get more advertising power for their buck. For example, it is very simple to toss samples into an envelope with you company information at the upper right. But going one step further and adding an eye-popping label saying "samples enclosed", "catalog enclosed", or whatever you are sending makes your company stand out.
Product labels may be the single most important label you create, and are another way to grab a customer's attention. Your products speak volumes about your business and a professionally designed label gains more trust, attention and sales than one that is plain with limited information. When branding your product, the label itself needs the most time and attention, because that is what the customer is purchasing.
There are so many material choices out there, how do you know which product label is right for your business? There are some basic questions you need to consider when choosing your label:
*Are they hand applied or machine applied?
*What kind of surface is the label being applied to and what environment will they be in? This is very important in determining what type of label material and adhesive to choose. You don't want a paper label on a jar that will go in the refrigerator or it may come off. The company that is making your labels will need to know this information to give you the best possible labels.
*What colors need to be on your label? If your business has many colors or photos on the label, then a four color process label is best. However, if you have a simple logo, one and two spot colors may be more cost effective.
*Which way do you want your copy oriented on your label, and what is the unwind direction? This will determine the positioning of your information on the label, and if machine applied, how they will be applied.
Creating custom labels should be a fun, rewarding experience. Take your time to choose what style, and type, is right for your business. Don't focus on the total cost of the project, which may seem very overwhelming; instead center on the cost per each label to factor your entire unit price. Product labels reflect your corporate image and are created to showcase the items you want to sell to your customers. And they will leave a lasting impression on customers for years to come.

Please visit http://www.my1stop.com/Custom-Labels.aspx for information about all of our online printing products.

The LED Architectural Lighting Revolution Is Gaining Pace

By Abraham Sam

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Among businesses, LED is fast proving to be the in-thing. The reason for this is that LEDs have numerous advantages over traditional lights. This is more pronounced in the architectural sector where LED architectural lighting have taken over. The majority of designers have now ditched the traditional lighting methods for LEDs. Here, we are going to look at ways in which LEDs can be utilised as eco-friendly lights for any architectural lighting scheme.
One of the most attractive things with using LEDs is their lifespan. As a business owner, with a specific lighting scheme in mind, you will regularly have to replace your light bulbs if you opt for traditional bulbs. When put in perspective, this can cost you a reasonable amount of money that you could have saved if you had chosen LEDs. With LEDs, you can get as much 100,000 hours of service before they need replacing, i.e. over 4,000 days of 24 hours service! LED manufacturers have now started manufacturing direct replacements for traditional bulbs, this makes it much easier for businesses to completely change their lighting scheme and ultimately confirms that LEDs save money and also are easy to incorporate into any architectural design.
With LEDs, the owner of the architectural design will not have to be worried about the toxicity and harmful nature of mercury. This is because LEDs do not contain mercury, a chief component of the traditional light sources around us today. Due to the harmful nature of this substance, it cannot be disposed of in the traditional manner of disposing light bulbs. In fact, specialists have to be paid to undertake the disposal process. LEDs on the other hand can be thrown into a trash can when they reach the end of their life-circle. This helps the owner of the architectural design to go green and at the same time and money.
Due to the captivating nature of LEDs, more and more businesses are beginning to use them. Take for instance, restaurants. Restaurants that have LEDs usually give customers a cosy feeling that cannot be found with traditional light bulbs. With the numerous designs available, one can decide to buy LEDs that change colour with a single press from a remote button! Art galleries, sports arenas and even shops have now begun embracing this fast moving trend. So if you have specific lighting needs for your business, it makes perfect sense for you to go with LEDs.
In the not too distant future traditional lighting will be replaced by LEDs entirely. This is because of their long life span, which has obviously made them the main choice for businesses looking for a lighting setup that is efficient in terms of cost and maintenance. With the world become ever more green conscious the environmental friendliness of LEDs is also driving this transition.
Using LED architectural lighting will help your structure stand out above the rest as it will magnify the beauty of the design. LEDs can be purchased from any good electrical retail shop or online.

BRAND - Creating Your Personal Brand

By Rhachelle Nicol Johnson

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Celebrities brand themselves for the sake of marketing products, creating a buzz and capitalizing on the consumer demand.
The problem is and this is also where the controversy may come in, some celebrities do not use the product they endorse. They are merely just the face of the brand, the image or character playing the role. So when it comes to personal branding the key is being authentic. Allow your brand to be who you are not who you want people to think you are.
So we spent 2011 branding ourselves, then in the first weeks of 2012, the experts say, death to personal branding. To brand or not to brand, that is the question.
B.R.A.N.D. - Being, Relevant, Authentic, Named and Distinguished
I was having a conversation with my uncle and he was discussing how we can sometimes lose sight of "Being". He said we can easily visualize a human thinking and a human doing but when we think of a human being we just think of mere existence and not living. Being is living and living requires being passionate about something and driven. When we are "Being" we are our authentic self. We understand that no one can do it quite like we can. We aren't competing. We are open which allows others to feel connected, inspired and enriched.
Being relevant is key and requires one to seek out information, research their niche and present it with confidence. You always want to be current and up to date. You want to be ahead of the change so you can prepare others for it.
Having confidence is easy when you are authentic. It isn't forced, rehearsed or contrived. You are doing what you are meant to do and it makes people believe you and in you. The key in personal branding is selling people on you. If you aren't sold on you, chances are no one else will be. Once they are sold on you, they will support everything that is an extension of you, clothing, books, perfumes, etc. They will also seek out the knowledge and wisdom that you have acquired in your field.
There is a saying, what you name, you can claim. Name your brand. You may choose to use your name or another name that can easily identify you, your passion or personality. Make sure the name speaks for itself and leaves an impression. For example, Rhachelle Nicol' is my personal brand, it's me and I am described as being encouraging, a source of inspiration, a motivator and transparent. RN Series, though the RN is simply my initials, the first thing you think of when you see RN is a nurse, I hope *wink*. But a RN or nurse is usually the one that takes out the most time with his or her patient. They are the first to check in on you, they take your vitals and they make sure you have everything you need before you leave. The name says it all. What do people expect from you when they hear your name and are you meeting their expectations?
How will people distinguish you from the rest? Are you approachable? Do you break things down and make them simple? Do you know where to direct them if you don't have the answers? It may be the way you carry yourself, how well you are put together, the knowledge you possess or your attention to detail. Whatever it is make sure it makes you stand out and distinguishes you from the packs.
No need of creating a persona or character for a show that has yet to air. Just be you, you are enough.

Are you ready for your BRAND to stand out? Visit http://www.rhachellenicol.com