Thursday, May 24, 2012

The Art Of The Deal: 5 Tips To OWN Your Next Negotiations

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One of my favorite lines of all time comes from the movie Boiler Room. When Jim Young, a young, rich, and cocky senior stock broker, played by Ben Affleck tells a group of upcoming stock brokers: "And there is no such thing as a no sale call. A sale is made on every call you make. Either you sell the client some stock or he sells you a reason he can't. Either way a sale is made, the only question is who is gonna close? You or him?"
Pretty awesome line, right? Creating a lean and healthy start up can be a daunting task. There are many challenges an entrepreneur will face while trying to break-a-way from cubical nation. I've trained hundreds of people on sales and marketing; from start-ups to Fortune 40 Companies, and the topic that produces the greyest hairs by far is negotiating. Let's face it; the art of negotiating can be very intimidating. For years, I gave sales people the tools they need to levy the power of negotiating against you the consumer. Now I'm turning the tables and giving the power back to the people. These five tips will give you tools you need to dominate at your next negotiations.
Never Take The First Offer - In many industries, people that accept the first offer are considered "suckers" for obvious reasons. Before you start your negotiations, have a plan of what would be considered a win for you. When they make you their first offer, be prepared to counter offer much lower than what you actually expect. For an example, I just finished a round of negotiations with a leading luxury hotel brand for a group trip. Before I called the group sales director, I called the hotel as a regular guest to see what was the standard rate for the same dates for an individual. The rate was $169.99 per night. So in my mind I believed a good rate for the group would be $99.99 and I would go no higher than $120.00 per night. So after doing my research, I called the group sales director and requested a quote. The price they gave me was $149.99 per night for a 20-room block. I counter offered with a price of $79.99 per night. We ultimately ended up on "compromise" of $99.99 per night. The sales man walked away thinking he made me come up $20 on my price, when actually I made him come down $49.99 from his price.
Never Be The Decision Maker - When your haggling to get the best deal possible, it pays HUGE dividends to act as if you are the middleman (or woman). It gives you leverage and takes some of the pressure off. As Tim Ferriss, author of The 4 Hour Work Week says: "Having partners or superiors, often imagined, with veto power allows you to negotiate hard and make impossible demands without being viewed as a bastard and damaging the ongoing relationship with the other side." This is also why I don't have the title CEO or President on my business cards or email signature. I don't want them to know that the buck stops with me as far as the decisions.
Ask For More, Expect Less - When I was negotiating the hotel deal, I asked for an all you can eat breakfast and dinner buffet to be included for free for each day we were at the hotel, two nights in total. The combined total value of the buffet was $4,000. ($40 X 50ppl = $2,000 X 2 nights = $4,000) We met half way and my group got a full breakfast and dinner buffet with all the trimmings for free.
Negotiate Near Deadlines - Any time your negotiating, you want to do so at the end of the month or when the parties involved on the other end are up against a deadline. This works best with "use or lose" products or services. For example, if a radio station, newspaper or magazine doesn't fill up its add space, its dead air and wont generate any revenue if it goes unused. There is pressure on those sales people to make sure all real estate is sold. This method will also work in industries where the sales people are commissioned. You will have sales people that are hustling to make deals to meet a quota or pad their month commission check, take advantage of that.
Control Your Body Language - Sales people are trained to read body language and look for "buying signs". When they don't receive buying signs, they will start to press and make certain concessions to try to get the buyer to commit. They will ask a lot of open ended questions to get the customer to talk and use that info against the customer. Avoid this by keeping you poker face.
BONUS TIP - Practice, practice, practice! Negotiations are uncomfortable, so you have to become comfortable with being uncomfortable. Go to your local flee market, resale shop, car dealer ship etc., and practice. The first couple of time will be pure torture but it will pay of in the long run.
Akeem Casey is the CEO of Code Seven Marketing Group; a full service online marketing firm that helps businesses and entrepreneurs leverage the Internet and social media to grow their business. Follow him on twitter, @akeemc

4 Tips for Event Videography

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Before you go cover any event, you need to make your own preparations so that you don't miss any moment worth covering! The events that you cover differ in their nature and their layout.
For instance, while in a wedding, many things might be happening simultaneously and hence you might need two or more cameras to be set up at different places, in a corporate event of a day-long workshop, you may not need to place so many cameras. Even so, some basic guidelines can be followed for event videography:
1. Know the schedule of the event
There could be nothing worse than not knowing where to be at a particular moment and missing a scene for video coverage! If you are a wedding videographer, you will need to develop a schedule outlining the day's events from the bride getting dressed, to the bride's arrival to the reception. You will know where you are expected to be at different times of the day.
Likewise, if is a corporate event you are covering, you will need to know when the corporate guests are arriving, when they will be taken on stage or when the floor will be open for questions. Since you will know what to anticipate next, you can beforehand, decide the placement and position of your camera and coordinate with the organizers for hassle-free coverage.
2. Consider yourself the only videographer
Videographers tell beginners to think as if they are the only videographers covering the event even if they aren't!
For instance, you might not be able to get the close-up of the host presenting the award to a guest and you might think that your assistant will take care of it from their camera. However, what if your assistant was unable to do so? In somewhat informal functions such as weddings, you can carry out a reenactment to make up for any missing elements. However, this may not always be possible in a corporate event.
3. Arrive early and leave last.
This will be for your own convenience. It takes more time than anticipated to set up the equipment. Similarly, leaving last will allow you to capture as much footage of the event as possible.
4. Length of shots
For the best possible shots, keep the average shot length between 5 to 10 seconds and keep a shot steady for at least 10 seconds. This will make the video fun and enticing.
Laird Productions is a full service video production company. It covers corporate events, wedding videography, weddings and parties. For more details, visit us at: wedding videographer.

Wednesday, May 23, 2012

Grab Attention With Your Message


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The old advertising acronym AIDA stands for Attention, Interest, Desire, Action. To influence or persuade anyone of anything, we must first get their attention. Only then we can turn our energies toward arousing their interest, piquing desire and prompting action.
It's been reported that every year 65% more information is strewn out into the world. [1] The business world, like the academic world, seems to have adopted a publish or perish mindset, posting massive amounts of content online everyday. (And yes, I joined in the fray in 2004 with a newsletter-turned-blog and more recently with a Facebook fan page.) With more information than ever competing for attention, why should anyone care about our input?
To break through the clutter and noise, we can bump up the PUVV factor...making our message Personal, Unexpected, Visual, and Visceral. [2] Otherwise we might as well be designing like nobody's watching and writing like nobody's reading. Because they probably aren't.
So how do you do that? Here are a few strategies drawn from the schools of design and copywriting, with a splash of brain science thrown in.
Personal. Create a personal hook. Call your reader out with relevant headlines, images, and concepts. How are you one of them? Invite them to spend time with you. Share a meaningful experience. Offer inside information. Write from your heart. Address shared needs and desires. Tell a story. Build comfort and trust.
Unexpected. Humor often springs from the unexpected. A surprising twist helps make a punchline (or anything else) memorable. Stay playful. Pique curiosity. Create gaps that the mind wants to close. Lead with an intriguing question, a surprising statistic, a shocking confession, a provocative quote, an unusual solution. Consider what might be ironic or counter-intuitive about your message.
Visual. Show, don't tell. Paint a picture...one that's worth a thousand words. Humans remember 85-90% of what they see, but less than 15% of what they hear. [3] Some visuals are especially effective in attracting the eye and engaging the viewer, including big, bold and/or brightly colored elements, faces, motion (real and simulated), contrast in all of its forms, a clear focal point, especially when surrounded by negative space, a path that leads the eye along it, an incomplete image that the imagination can fill in, repetition of elements...
Visceral. Engage the senses, especially sight, sound, and scent. Arouse emotion. Speak to the primitive brain by tapping into gut feelings, instincts, primal memories, dreams, the wisdom of the body. Music is especially good for evoking visceral emotional responses. Certain scents can take us back in time, and are closely associated with memory in the brain. Buzzwords specific to your audience can kindle meaningful associations and feelings.
With that said, if all this feels contrived to you, or as if you're running a foot race against all the competing messages out there, temper it with this viewpoint expressed by my esteemed mentor, John Wade, of Before & After magazine:
"As designers, I believe that 'standing out' is not our guiding light. Most companies don't need to stand out. They simply need to stand. Stand strong, stand true, be real. Design, correctly applied, is not something we dream up; it is the look of the world we live in. So much poor design has been made in the pursuit of 'originality,' 'creativity,' and 'grabbing the viewer.'
When we designers put the visual face on a business, we are not inventing the face but expressing what already exists. Get to the heart and soul of the thing, and put that on the page. Capture it, and you've captured the company. Express it, and you've expressed the company. Find the heart and soul of a company, and you'll never again worry about being derivative, because every company is naturally unique. Fail that, and your work, no matter whether derivative or 'original,' is basically a song and dance."
[1] Gantz, J., Boyd, A. and Dowling, S. "Cutting the Clutter: Tackling Information Overload at the Source." IDC white paper, Mar, 2009.
[2] Aaker, J. and Smith, A. The Dragonfly Effect, Jossey-Bass, 2010.
[3] Hamlin, S. How to Talk So People Listen. New York; HarperCollins, 2006.
Linda Pizzitola is principal of Kauai Design Graphics, Inc., a graphic design, copywriting and marketing firm on the island of Kauai, Hawaii. Subscribers to her blog, The Graphics Grapevine, receive short articles and tips on design, persuasive writing and small business marketing. To see her online portfolio and client reviews, or to subscribe to The Graphics Grapevine, visit http://www.kauaidesign.com

Tuesday, May 22, 2012

DJ Video Filming Tips and Techniques


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Creating DJ videos can be difficult for the inexperienced or beginner film maker. It's always a goal to make every video unique from everything else out there, however be sure to keep in mind these tips when filming DJ music videos!
1. Essence
Every DJ has their own personality or essence on stage during their performance, they often have a signature move when feeling the beat and it's up to you to find this out and capture it on film in a unique way! For example, when I was filming DJ HRBRT in Antigonish, NS late last year, he had a signature personality and character that shined through in my video. Each DJ is trying to distinguish and separate himself from every other DJ possible, so this becomes a major theme in these types of videos. It's important to recognize these unique traits and capture them in a creative manner.
2. Lighting
Most beginner directors and film makers focus almost exclusively on the music, which when creating a music video is what can be thought the right thing to do. However, they often forget a huge component of DJ and music videography, lighting. While filming the DJ and the music, it's also extremely important to focus on the lighting as well such as lighting around the stage and/or club, around the DJ and on the crowd and equipment. A cool technique that can be used is matching the lighting to the beat drops or beat during a show. For example, in my DJ HRBRT video, at certain times I matched the changing of lights on stage to the change in beat, which provides a nice effect. Additionally, lighting on the mixer and keys can provide ambient light on the DJ and crowd in a dark club or night. So when filming be sure to be aware of all the different lights during previous shows or setup, and make note which would offer unique or creative shots to add to your video!
3. Intensity
Another major component of DJ videos is intensity. DJ videos aren't meant to be slow or paced videos, but high intensity and speedy. This is not only obtained with quick cuts during post production editing but also through filming the most high intensity, powerful and emotional shots during the show. Crowds provide endless supplies of intensity if the DJ is good, you just have to be aware of them and be there at the right moment to capture it. Additionally, don't forget about the intensity of the DJ. DJ's are always jumping or getting into the beat and expressing themselves through their mixes, so take lots of shots of the pump up movements and expressions. Remember, DJ videos with them standing there barely moving or listening to the headset are boring. Capture the intensity and find a way to infuse it into your video so your viewers can not only see it but FEEL the intensity!
Matt Thompson Productions is a professional film and video production company servicing Halifax videography in Nova Scotia. For more information or to view our DJ videos check out our site at http://mtprovideo.com

How To Find An Affordable Logo Designing Company

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We live in a world that is heavily driven by science and technologies. Ever since our evolution, we have come a long way achieving things that were certainly unthinkable few centuries ago. All these achievements have been directed towards one goal which is to lead a safe, secure and comfortable life if not a luxurious one. Ironically, we live in a world that is highly complicated and quite hectic. And ever since globalization became a reality, every organization looks forward to expand their markets all around the globe for better prospects and overall development. The competition in the market is certainly quite high as there are several firms out there providing similar services and manufacturing similar products as well. One needs to be highly attentive and innovative to survive such a competition. On this note, it is very important for every organization to have unique brand image for the necessary recognition in the market.You simply stand no chance without a brand image to survive in this competition.Many companies have failed miserably due to lack of good company logo design in the past and thus it becomes all the more imperative for you to opt for professional services especially when it comes to logo designing and web designing.
Business logo designing companies are surplus out there. And most of them tend to be highly experienced and professional when it comes to such services. All you need to do is identify one such designing company and avail their services for the betterment of your business. A professional logo design is something that markets your business pretty well. It is quite crucial and mandatory for better marketing and advertising impact.Consumers in the markets tend to purchase products and services based on the company's reputation and past experience. They don't tend to go for amateurs as they simply believe in best quality services for least amount of price which is nominal if not cheap.For example, take a popular brand of soft drink and a less popular drink Bovonto. People would prefer the popular and reputed brand at any given day than Bovonto, which is simply a local brand. Not many people are aware of such local beverages manufacturing companies and hence obviously they tend to opt for a brand with a famous reputation. And such a reputation and brand image is created by its logo design.
Logos simply define your business. It gives your business the necessary identity without which you stand no chance of business, especially in this heavily competitive world. However, this doesn't necessarily mean that any company with a logo would become highly reputed. It depends upon the brand image the logo creates and several other business parameters such as marketing and advertising strategies, quality of services, people's reviews etc that influence the outcome of the business. There are companies out there providing affordable logo designing services. However, this doesn't mean that you can compromise over quality of services for cheap price. You need to find a company that gives you best deals i.e. best and efficient logo design for nominal and affordable prices. And for that all you need to do is research thoroughly. Gather all the details from as many companies as possible, compare all of their features and services, their experience as well and then narrow down on search to the company that fits into all of your requirements. Some of these companies all provide web designing services, brochure, pamphlets, banners and other services as well. Use them efficiently for better business prospects.
Being an expertise in the field of writing, Tom Cooper has contributed articles related to logo designing services. His field of interest has been mostly in web designing services. For further information visit stationary package design

Branding Fundamentals: The Golden Rules of Personal Branding


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Expert Author Vince Rogers
Your branding strategy should be viewed as a living, breathing and perpetually evolving entity. Just as with the actions of an actual person, your branding efforts will build a lasting reputation. This reputation is based on people's perception of your brand's appearance, its personality and by how many people have been influenced by your efforts. Your branding strategy irreversibly shapes your public perception, professional reputation and enduring legacy.
Your branding strategy consists of more than just creating a nice logo and printing up some business cards. Although these things are important, they represent only one aspect of your successful branding strategy. Just like an Olympic athlete who strives to stand on the winner's podium, mastering the fundamentals is the key to "Going for the Gold". Also like an "Olympian", building a successful branding strategy is governed by adhering to the principles of the I.O.C. - Identity; Outreach and Consistency.
There are 3 essentialBranding Fundamentals that make up the Golden Rules of Personal Branding:
1) Building Your Brand Identity
2) Focusing Your Brand Outreach
3) Maintaining Your Brand Consistency
The Brand Identity Package
Your Brand Identity Package consists of the tools that you will use to present your brand to the world. The basic components of your brand identity packagearea logo, tagline, business card and letterhead. In addition to these basic components, most companies will also need awebsite or blog and a brochure. In many instances, the first time that someone receives your business card, letterhead and brochure or views your website and blog; they will make a first and final decision about who you are and what value you bring to the table.
Most people give the creation of their logo primary emphasis when formulating their identity package. Although often neglected, you should give the formulation of your tagline some very serious thought as well. Your tagline serves as a succinct but permanent Elevator Pitch. A powerful tagline should communicate your Unique Selling Proposition (USP) creatively, but clearly. In other words, it should explain in one sentence what it is that you do and what value you bring to the table.
Reaching Your Target Audience
You've invested a lot of time, money, effort and creativity into creating your brand identity. Now you want people to see what you've done. You really want to impress people with your big title, cool logo and witty tagline. Therefore, you should just give out all of your business cards to every pretty girl you meet at the bar and every old high school friend you run into at the reunion - right? Wrong.
The most effective way to succeed at building your brand is to determine your specificTarget Audience. The fist step to deciding on your Target Audience is to create a profile of your Ideal Customer. Once you have done this, you should try as much as possible to reach those people and only those people with your message. This will be the key to success of your well focused brand outreach strategy.
Always Be Consistently Consistent
It has been said that the only thing constant in life is change. On the other hand, it is also fairly clear that most people don't really like change. It is an absolute fact that the worst thing you can do when trying to build your brand is to keep changing the message. You should use the same images and value propositions consistently across all marketing channels.
Channels overlap frequently in today's complex marketing environment. The tagline on your business card can't communicate that you're the "low cost leader", but the tagline on your website says something different. Whether it's colors, graphics or taglines; constantly changing the elements of you brand identity leads to confusion. Confusion leads to uncertainty - uncertainty leads to risk. Ultimately, this perception of risk will lead to your prospects choosing the competition.
Some factors that you should consider in order to insure your brand consistency are to:
1) Use the Same Graphics Elements Across All Mediums
2) Formulate a Core Message and Stick With It
3) Always Communicate Your Unique Selling Proposition
4) Separate Business from Personal When Using Social Media
You should adapt your message to changing conditions if the essential elements of your branding strategy actually change. However, you should avoid making changes in order to chase trends or just to suit a single prospective client. Instead, when "going for the gold" you should always remember to adhere to the rules of the I.O.C.and stick to the fundamentals by playing by the "golden rules". Build a unique brand Identity, focus your brand's Outreach and maintain your brand's Consistency.
Vince Rogers is a highly skilled resource manager and communications consultant; trained in economics, marketing, project management and commercial real estate management. He possesses many years of successful experience in financial asset and real estate wealth building. He is the Principal Change Agent at Vince Rogers & Associates http://www.vincerogers.biz Contact us to help you to formulate a winning Success Plan for reaching your desired personal and professional destination. Please continue to visit this blog Disguised Limits @http://disguisedlimits.blogspot.com to find more information you can use to Discover Life's Unlimited Opportunities!