These days, pulling potential customers to your trade show exhibit is no easy task. As people pass by your display, you have only a few sections to capture their interest amid the cacophony of lights, sounds and crowded aisles that are part of every large marketing event.
Trade show displays that gather a crowd will have some ingenious aspects that draw people to them on both a conscious and even unconscious level. With a little extra imagination and willingness to step away from the ordinary, you can have the same.
Think Round And Open Trade Show Displays
Modern Western culture has an affinity for perpendicular angles. It's the basis for our homes, our office buildings, our land plots, and many of our roadways. Consequently, standard trade show displays are generally square or rectangular.
Now consider how you'd stand out from the competition if your exhibit had curves. Something as simple as a round, 360 degree banner and a round or oval table will make people notice you and consider that perhaps you have something innovate they need to investigate. A round table also allows for easier flow as people view your products or demonstrations.
For an even bolder look, skip the walls in your exhibit and create an open display. In addition to being eye-catching and different, people have more room to maneuver and you have the space for additional, dynamic advertising that's not limited by walls or a square space.
Employ The Third Dimension
We often forget that trade show displays can utilize space above them as well as the space on the exhibit floor. If the building code allows for it, hang a banner or some other promotional materials from the ceiling above your display. Studies show that looking up can produce feelings of curiosity and amazement which will make people want to know more about your company.
Capitalize On Colors
It's been proven that looking at colors will affect people's emotions in different ways. This subtle communication technique is great for creating a certain mood in show attendees so they more readily and easily connect with your message.
What follows is a very brief description of what each color represents. Incorporate a color or colors into your graphics and overall display design based on your goals for the trade show.
• Red Inspires passion, excitement, danger and fierceness; best for border areas
• Orange Creates energy and enthusiasm; too much can overwhelm your prospects
• Yellow A very happy color but also can represent caution
• Green This is the color of revitalization and recreation that helps people feel at ease
• Blue A calming color, too much of which creates a sense of sadness
• Purple Represents old-world nobility and majesty; not a popular color today
• White Speaks of purity and organization
• Black Some think this color is classy, but it actually creates feelings of emptiness and negativity
Interactive Concepts
These are only limited by the imagination of your or your trade show team. Some very effective ideas have included a classic video games contest, a clear-sided safe with an expensive prize inside that can be won by whoever guesses the correct code, and free massages. A relatively new idea is setting up an oxygen bar at your booth that's customized with your message and/or logo where attendees spend a few minutes getting refreshed.
However you choose to get people to notice you, remember that the goal is to get the person's information so you can make your pitch then and there or follow up later, and that a bit of innovative thinking can generate prospects time after time.
For creative, well-built trade show displays, look no further than Skyline Canada. Their innovative, out-of-the-box designs will consistently pull prospects to your displays and push your lead generation over the top. Visit Skyline's website to see all they have to offer!
Article Source: http://EzineArticles.com/?expert=Chris_A._Harmen
