Friday, March 9, 2012

Eye Catching Retail Display Ideas For Fair Trade Scarves


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Ebeltoft Group advises retailers and suppliers to the retail sector
Clothing retailers know the value of inviting, eye-catching displays. Customers are like little explorers out at sea looking for appealing islands to spend a few precious moments. We need to offer shoppers displays that simply lure them to the island and then reward their attention with splendid discoveries. The geometry of your displays is a great first consideration, and many other factors need to be considered as well. When you choose to offer fair trade clothing in your store, other considerations are also valuable, such as succinctly telling the story behind the items.
If you are a retail shop owner or buyer of wholesale scarves you have surely gone to a trade show or two, and you have been considering what kinds of scarves work best for your particular shoppers. You know this best, and your sales always tell you what has or has not been working. But have you considered changing your displays to best show the qualities of the scarves? Of course you need to think about the customer and how they are assembling wardrobe pieces. You want to locate great clothing options near the scarves so the package can be put together rather easily. Some great window displays or in-store wardrobe examples could go a long way toward encouraging purchases of entire outfits made up of complementary pieces. One great idea is to lead the customer through a fun little circuit where they encounter a number of wardrobe suggestions on mannequins or some other similar display idea. The fair trade scarves then become an accessible addition as they experiment with looks and feels of various ensembles.
Think about the geometry of your display. Circular displays have a nice, tight, organized look, but they are so very common. What about an island look? Islands have inviting coves and noticeable outcroppings. You might even suggest the notion of islands by choosing an overall store theme. Or you could try a star-shaped display or a more naturalistic concept involving a tree and branches. These are just simple ideas. You can do the visualizing and adapting you need to. The point is that there are many display options that are not boring or overly pragmatic. Something is out there for you to become successful with.
If you are choosing a display for fair trade clothing you need to consider ways to tell the story behind the items-that they are fair trade, handmade, etc. If, for example, you have the need for information about a fair trade scarf display, talk to your supplier of wholesale scarves and gain the proper posters, and textual materials that tell the story best.
Fair trade clothing such as scarves is growing in popularity because of a combination of quality, aesthetic beauty. You can use your displays to feature such accessory pieces in their very best light. A story can be told in various facets, geometric, contextual and, of course, through the objects themselves. In the end you will be happy with your discoveries in the world of wholesale scarves after sales improve.
Joan Rasch enjoys writing articles for businesses who are interested in fair trade clothingbags, jewelry, cards, and wholesale scarves in particular. Fair Trade products are a result of an organized social movement and market based approach that strives to assist people in developing countries improve trading conditions and promote sustainability.
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Things To Keep In Mind While Designing A Hospital Logo


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Expert Author Bobby Sherman
Hospital services are increasing and becoming like any other corporate business day by day therefore a hospital logo should be managed like any other corporate identity.
Hospital logo design is the best way to represent the healthcare services you intend to provide to your target audience.
It is the graphic representation of your hospitals identity. By looking at the logo your target audience gets an idea of your professionalism and expertise. What things should be kept in mind while designing a hospital logo?
• What's the hospital mission and for whom are you designing the logo for?
The first thing you should be very clear is what is the mission of the hospital? Is it providing services to the under privileged or is targeting the elites of the society.
For instance if you are targeting the underprivileged class of the society logo should reflect a warm feeling, use of soft colors with images people easily relate conveys your message to your audience in a much effective way.
A more businesslike approach is required for targeting the elite using sharp colors and images with bold outlook attracts the elites and educated class.
• Appropriate Choice for hospital logo design
Color
Color choice is very important while creating a hospital logo. It should be designed to grab the attention of the audience while giving them a sense of security and trust. Colors play an effective role in conveying what your hospital services stands for, usually red, blue, green or any bright color is used in hospital logo mainly to grab the attention.
Graphic
Most people hold the misconception that a logo should always suggest what a company does. This is not true for instance it is not always necessary to show a dry cleaning machine in a cleaning logo. Hospital logos should show the specialties that you offer, the graphics and symbols used in the logo should convey the sense of comfort and professionalism. Use of relevant medical symbols or images of the areas of specialty like orthopedics or gynecology change the entire look of the logo giving it a feel of geniuses and effectiveness.
Font
Font is yet another important part of your logo design. Using a stylish perky font for a hospital design is appropriate?? Always use a simple straight font that is readable and understandable by all audience.
Like any other business a hospital also has its own personality but most often we see almost similar logos presenting different hospitals using identical images, fonts and colors.
The most important thing for a hospital is to build trust and reliability among the audience therefore hospital logos should be designed while keeping in the mind the individuality, trust, responsibility as well as it should be compelling.
Bobby Sherman is a logo designer working at professional logo design firm. For more information,find her at hospital logo design.
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How To Design A Great DJ Logo


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The DJ or disk jockey has multiple roles to play in this ever-expanding business. Many people who love music and know how to play with it have established great career in this field. But due to the fierce competition in the world of today, they have to come up with DJ logo that is unique and stylish.
These emblems give the business an edge over his market and keep him ahead in the long run of as a successful adversary. To make your distinct mark, DJ logo designs must be creative and classy.
A well-executed and well-designed logo will give the DJ an ample amount of recognition that is necessary for him to stay in the business.
Qualities of a GOOD DJ Logo
The 4 main characteristics of a good logo for a DJ are as follows:
1. Use Vivid Images
Use specific and explicit images like sound waves or silhouette of dancing feet and even shoes. Avoid using general images that can be related to a wider category of music as this will create a vague impression on the viewer.
The image should be lively and spark with high-level of energy to excite the consumers. A somersaulting image of a man among tiny bubbles is good idea to show vigor and high spirit of the music.
2. Employ Contrasting wild colors
To invigorate energy in the emblem, the logo designer must use bright and electrifying colors. Reds and oranges boost the energy level and establish an aura of authority. Background of black and bright aqua blue gives an exhilarating and a thrilling experience to insignia. These dark shaded colors make the logo appealing by establishing an air of fun and exuberance.
3. The flair of the text
Use fonts that are sleek and smart. A bubbly thick font will give a party-look to your emblem whereas a thin curvy font will jazz up the elating power of the music. This will make your logo stand out from the crowd.
But keep in mind that the typeface and the placement of the text must be readable. They should be clear and legible to create a perfect logo that is audacious among the masses.
4. Use Enticing slogans
Use catchy phrases to make symbolic slogans that match the vibrancy of your logo. These slogans must be able to help people build a connection with loud music and dancing tunes.
Suitable for different modes of Marketing
The DJ logo that possesses the above-mentioned attributes can be used for every kind of marketing gear. They can be placed on t-shirts, mugs, cd's and other traditional mediums of communication like posters and billboards. The symbol must be appealing and appropriate for every kind of marketing tool.
Bobby Sherman is a logo designer working at professional logo design firm. For more information,find her at DJ logo designs.
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Retailers Study the Psychology of Branding


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Expert Author Andrew Liberty
From the moment a consumer walks into a store, their eye movements, footsteps, reactions to discounts and buying choices are often monitored without their knowledge. Retail analysis is big business and helps companies to understand the behaviour of their customers so they can make improvements to their service, store layout and offers. With this kind of data, stores can realise the true potential of their products, arrange store remodelling and promote certain products with unprecedented success.
This analysis can also be applied at large events such as conferences and seminars. These events are often similar to a large store in that they are designed to attract customers and encourage them to buy from companies advertising their services and wares. "Promo clothing" is one way that companies strive to gain eye contact. Just like a large and bright shop display attracts the eye, a bright logoed jacket and cap can have the same effect and bring interest to a company's stand and the products they have to offer.
Whilst promotional clothing is nothing new, research is showing that seminar candidates are much more likely to stream towards a stand where staff are dressed in smart and professional promotional clothing than they would a stand where the staff were dressed in unbranded clothing or even worse, corporate suits.
The great thing about promo clothing is that it stands out, it's affordable and it can be branded with your logo or a branded message. You can choose items in your company colours and also arrange for promotional clothing to be on offer as a giveaway or incentive to buy. Many companies are studying the behaviour of consumers especially in the larger conference environment as this data tells them a lot about the factors that attract new business.
As a result of these findings, more and more companies are released promotional clothing ranges giving companies the upper hand when it comes to promoting their team and their products or services. Promotional clothing offers a wide range of choices too including tops, jackets, caps, bags, pens, mugs and even umbrellas. It's never been more important to make a stand stick out in the crowd and with the right promotional clothing this is now easier than ever.
When you consider how important it is these days to attract new business, promotional clothing is a small investment that could pay huge dividends. You can find out more about the ranges of promo clothing available online and you could have your order placed and being processed within moments.
The power of promotional clothing is immense and more and more companies are making the switch from bland corporate clothing to items that stand out.
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Ideas to Help You With Your Short Films


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Expert Author Andrew J Barton
When researching ideas for your new short, think about the important things like theme, sound, scene, site, lighting, tools etc. But also, give a thought to timing. Although a lot of people get it spot on, there are a surprising amount of people who don't actually think about how long their 'short' is going to be. Similarly, some people get so caught up in the frame of "Got to keep it short!". This can be just as damaging.
The idea of a short film (in a nutshell) is to grab you, lead you to assume (more on this in a later post) and leave you with a feeling. Now this feeling could be varied if the director wishes it, or with planning can tunnel you into feeling something very particular. Most opt for the first as it gives the most satisfaction in a short. Now take note of what I just pointed out...
"Most opt for the first as it gives the most satisfaction in a short."
That is the essence right there! It doesn't matter if you sit through a two hour 'blockbuster' if all you can think about after is weather your left but-cheek will recover from numbness. But what if you could create a four minute work of art that gets people thinking after for two hours? Two days?
So here we have a good question. How long should a short be? The answer is not simple, but I'll try to explain my theory here...
Is your short very short? 30 seconds to 3 minutes? As long as the content is good, engaging, thought provoking then it's great. In fact leaving people thinking like there could have been more is a good indicator, it means they want more! Now you can take this very basic argument up to say thirty minutes. Then ask yourself the question again. Is the content of the same quality as the three minute version? Is it dead in the beginning but exciting towards the middle? Could you cut the end of the short off and use only that, leaving vague hints as to the characters beginning? These are all quality questions which you should be asking yourself in the cutting room. Don't be afraid to film as much as you can. After all it's the editing were talking about here, getting the story across by cutting out as much filler as possible.
There was a book I read once called 'The Elements Of Style' by William Strunk, Jr. and E. B. White. I can't remember the exact saying, but it went something like this...."Don't say something in three sentences when you can say it in one." (I'm sure someone can correct me on this )
The Elements Of Style
I believe this applies equally to the short film. Quality not quantity is your best weapon in pulling an audience in. Making them think! This is what a viewer really wants. Something to get them engaged in thought. Those are the films that stick in peoples minds weather they are shorts or full length.
All this being said, I don't want you to worry, and go the other way and make a short too short. This is your story and only you can 'feel' when it's right.
Try this exercise:-
Make a short. Say one minute. Film it, edit it, add music, the works.
Now....
Keep the same script. But extend the time to three minutes. Use filler. Same deal, add it all up and make it look nice and shiny.
Play the two movies back and note down which one you prefer. 9/10 it should be the one minute film. If not, that's not a bad thing, you can even take the task even further. Edit the movie back down a little. Maybe not as far as the one minute, aim for one and a half minutes. If you really liked the three minute version then you may find it hard to cut some pieces out. This is a good exercise however and a must for cinematographers. You will have to learn to cut pieces you really like if it makes the film better overall.
Please go ahead and try this and if you get time, post your results. Hope you found this useful. <3
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Andrew Barton
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Reality and Sustainability


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Expert Author Ilya Shambat
Reality is an integrative function of all its components; and life is a function of the interaction thereof. With all components being recognized and working together, life can achieve its greatest accomplishment and its greatest fruition. This creates a sustainable arrangement in which pieces of life work together in harmony to achieve greater well-being for life and living beings.
In a sustainable arrangement, both nature and civilization are in the best shape they can be, and people have the benefits of both nature and civilization. This is made possible through application of better and smarter technology that maximizes benefit to the people while minimizing harm to nature - and, where possible, restoring nature to its former splendor.
In a sustainable arrangement, the productive and the creative aspects of people are honored and work together. The first has given the world business and technology; the other has given the world its arts. The civilization exists through both aspects, and both aspects comprise the glory of civilization. And when business and art come together, the result is a legacy of embodied beauty that does honor to those who have put it in place and adorns the world for ages to come.
In a sustainable arrangement, business and government work to mutual benefit and to people's benefit, with business being left free to produce prosperity while funding government projects - such as science, education, the Interstate and the Internet - that facilitate still greater prosperity for the businessperson and the worker.
In a sustainable arrangement, science and spirituality are both seen as valid, and people benefit from scientific and technological progress while also being free to have spiritual experience.
In a sustainable arrangement, it is recognized that people have both thinking capacities and feeling capacities, that are both legitimate, and when the two are fully developed and work together they get to insight and wisdom faster than does either capacity acting alone.
In a sustainable arrangement, it is recognized that people - both men and women - possess a physical and emotional nature that's gendered, and a shared function of thinking and choice where men and women are equal. People are allowed the benefits of both. Men and women are free to come together in mutually fulfilling relationships to fulfil their physical and emotional nature and to produce and to raise new life. Meanwhile in all matters involving thinking and choice, men and women have full equality. That means: in business, in work world, in science, in media, in politics, in government and in technology.
In a sustainable arrangement, humanity benefits at both the individual and the collective level. A being that exists as himself and as part of humanity will have orientation toward both, with different people having different mixes and at different times in their lives. In a sustainable arrangement, the people's rights and liberties are protected, and also is made possible their contribution to humanity. The first protects the individual from wrongdoing. The second does its most to benefit other people and the rest of the world.
In a sustainable arrangement, life is honored in all of its aspects and in itself as an integrative function of the interaction of these aspects. The aspects of life reach mature fruition and work together to achieve the full benefit of life. Nature and civilization, male and female, business and art, feeling and thinking, individual and humanity, private sector and public sector, science and spirituality, are all recognized and developed into fullness, then to work with their complementaries for the benefit of themselves and for the benefit of their interaction and what it stands to affect.
There are many people who have a problem with other aspects of life than theirs. This has been a perennial problem, and it is resolved by recognizing the need for the other aspects as a part of the integrative function that is reality. It is resolved still further by recognizing that these aspects can and should work together to produce greatest benefit. Positive interaction is encouraged, while the prerogatives of each are protected from negative interference by the other side. Life, as a full integrative function of all these aspects, reaches ever-greater heights and ever-greater accomplishment. And this goes on indefinitely, creating improvement for ever greater number of people and for the world in which they live.

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