By Geoff Hoff
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I often hear people say that their dream is to make a lot of money. Sometimes they add that making money would allow them to give money away to worthy causes. I assert that making tons of money, even if it is to be able to give tons of money, isn't a goal or dream you can really wrap your passions around. Some people really are committed to simply making money and are very good at it, but I suspected that most people's dreams, when really looked, are a lot more specific and that making money is only the tool, not the goal.
With the advent of the human potential movement - personified in the 80s by events like the est training but predating that by many decades - we have been conditioned to think that what we focus on, we will manifest. This is the theory behind the movie The Secret and everything that exploded on the scene because of that movie. That can be true as far as it goes, but, as a whole new industry has tried to convince us, The Secret left a whole bunch of things out.
Briefly stated, The Secret talked about "Law Of Attraction", which I define much differently from the way the movie did: When we train ourselves to focus on something, we start noticing all the opportunities that have always already been there. We then have the possibility of accepting those opportunities, and creating our lives in alignment with our dreams. It is easier to train ourselves to focus on things we really have passion about.
On one level, if we think we are focusing on making money just for its own sake, what we are often really focusing on is our lack of money, which is what we get more of, because we are training ourselves to notice where we don't have it. However, if we look even a little more deeply, we can see what it is that we want that money for. Is it to make the world a better place? That's very general. How? To give inner city children the chance to be exposed to the arts? To give poor families in third world countries the ability to start their own businesses or schools or take charge of their own health? Is it to rid the world of toxic waste or toxic hatred?
It may be more personal. Is it to be able to travel to exotic locations? Is it even to be able to buy that Lamborghini you've been keeping scrap books about?
When we look at it at this deeper cut, we can see what to train our minds to start noticing. We can then put our passion and our entire creativity behind it. We can actually move toward its fulfillment. When we focus simply on making money (unless we are really passionate about that) we almost assure ourselves that we won't succeed. When we focus on what truly matters to us, we give ourselves possibilities unimagined.
Geoff Hoff has spent his life studying creativity and the last several years studying marketing. He teaches people to reawaken their own creativity and then to bring that creativity to their business.
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