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Ebeltoft Group advises retailers and suppliers to the retail sector
Custom Made Suits, Shirts & Batik Established since 1937
From the moment a consumer walks into a store, their eye movements, footsteps, reactions to discounts and buying choices are often monitored without their knowledge. Retail analysis is big business and helps companies to understand the behaviour of their customers so they can make improvements to their service, store layout and offers. With this kind of data, stores can realise the true potential of their products, arrange store remodelling and promote certain products with unprecedented success.
This analysis can also be applied at large events such as conferences and seminars. These events are often similar to a large store in that they are designed to attract customers and encourage them to buy from companies advertising their services and wares. "Promo clothing" is one way that companies strive to gain eye contact. Just like a large and bright shop display attracts the eye, a bright logoed jacket and cap can have the same effect and bring interest to a company's stand and the products they have to offer.
Whilst promotional clothing is nothing new, research is showing that seminar candidates are much more likely to stream towards a stand where staff are dressed in smart and professional promotional clothing than they would a stand where the staff were dressed in unbranded clothing or even worse, corporate suits.
The great thing about promo clothing is that it stands out, it's affordable and it can be branded with your logo or a branded message. You can choose items in your company colours and also arrange for promotional clothing to be on offer as a giveaway or incentive to buy. Many companies are studying the behaviour of consumers especially in the larger conference environment as this data tells them a lot about the factors that attract new business.
As a result of these findings, more and more companies are released promotional clothing ranges giving companies the upper hand when it comes to promoting their team and their products or services. Promotional clothing offers a wide range of choices too including tops, jackets, caps, bags, pens, mugs and even umbrellas. It's never been more important to make a stand stick out in the crowd and with the right promotional clothing this is now easier than ever.
When you consider how important it is these days to attract new business, promotional clothing is a small investment that could pay huge dividends. You can find out more about the ranges of promo clothing available online and you could have your order placed and being processed within moments.
The power of promotional clothing is immense and more and more companies are making the switch from bland corporate clothing to items that stand out.
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