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Every business that has ever engaged in a trade show display convention understands that catching the fickle and wandering eye of the crowd is critical to the mission's overall success. Enticing visitors to stop into trade show displays throughout the convention is the only way to generate leads, network and, hopefully, close. Without keeping a steady focus on actively and strategically endeavoring to garner attendee attention, businesses can easily fade into the background and get overlooked by the swarms of pedestrians trafficking through.
Pop Up Displays Hold Their Own With Other Exhibit Options
While no one questions the importance of making a major marketing impression at each promotional function, organizations often vary on their trade show display approach. In today's fast-paced global marketplace, many businesses often subscribe to a "bigger is always better" mentality. These corporations assume that smaller, portable pop up displays simple can't deliver the "wow factor" often associated with their full-sized trade show display brethren. However, peeling back the layer of misconception shrouding these smaller booths and exhibits inarguably proves that nothing could be further from the truth. These compact marketing exhibits more than hold their own when competing with larger exhibit models...and then some.
Getting The Facts On Portable Booths
When considering whether pop up displays will work for your company, carefully separate fact from fiction before making a final decision. Some popular portable exhibit myths include:
Pop Up Displays Are Too Cookie Cutter: This is possibly the biggest fallacy surrounding these petite promotional resources. While portable stands have a smaller footprint than other exhibits, they deliver virtually the same endless options in look, fit and finish. Opting to go with a portable booth never means having to settle for one size fits all designs.
We'll Have To Sacrifice Brand/Logo/Slogans: Simply not true. Yes, the overall canvas scope is slightly smaller. However, your company will still have ample space to include all the needed promotional missives. From product lines to taglines and everything in between, your smaller-sized booth will deliver a finished design that fits with your organization's brand identity.
We Already Have A Full Size Exhibit: Many businesses wrongfully assume that pop up displays have no place in their already designed trade show exhibits. However, portable booths can make an excellent addition to overall convention impression when used in conjunction with larger models. Use these smaller exhibits inside bigger trade show displays to showcase or reemphasize the most important advertorial messages to visitors stopping in your booth.
Finally, these smaller scale options also yield a host of benefits that bigger booths just can't offer. Most models can easily be carried and set up using just one staff member for optimal savings in freight and manpower hours. Also, these portable designs work perfectly for smaller venues that just can't support a larger floor model. With their custom flexibility, ease of transport and affordability, it's easy to see why many businesses are successfully incorporating pop up displays as part of their overall marketing convention image!
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