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Can you imagine doing business with a company whose marketing
tactics target people from another era? For instance, would you do
business with a landline telephone company that markets to people who
don't have cell phones, in this day and age? Probably not, because that
business seems to be in denial about the fact that times change, and no
one wants to engage a company that is unaware of its audience or of
where it fits into the current market. A similar idea applies to company
logo designs. In order for your business to keep up with the times, you
should be continually updating your logo as the tides change and your
audience's tastes evolve. However, despite the importance of updating
this graphic representation of your business, it can be a challenge to design a logo that accurately represents your business over and over again.
Tips for Beginning Your Logo Design Update
In order to maintain the attention of an ever-evolving target audience, your logo has to consistently evolve with the people who tend to utilize your company's services. To show people your business is moving forward and keeping up with its industry, your updated logo design should express what about your company has changed or evolved while also still maintaining the previous design's originality and balance. This is an intricate process that can require a professional touch; it's never a bad idea to turn to professional logo designers to ensure that your updated design is perfect and expresses just the right thing. Further, professional designers could help you create graphically impressive logo, whereas your earlier logos may have been created haphazardly or by beginners. A logo is going to give your potential customers a bird's eye view of your business, and you want it to do so in a positive and effective way.
So, the first thing you should do is look into consulting with a professional logo design team. These designers usually will provide you with the following:
It's important for your company's marketing efforts to assess whether your logo design ideas fit in with the modern trends in your industry. You certainly don't want to create an outdated logo that no longer appeals to your target audience (remember the telephone company mentioned at the beginning of this article!). This is why an article entitled, "Is It Time to Update Your Existing Logo", advises that you be aware of how your logo design can change, "If you're a small business owner, it's important to assess your logo once the business is up and running." By assessing your logo once you're in business and better know whom you're targeting and why, you can better understand if your graphic design is effective or outdated. So, here are some questions to ask yourself when you sit down to design a logo:
1. Would my past target audience understand and appreciate this logo?
2. Would my current target audience understand and appreciate this logo?
3. How does this logo fit in with my company's ideals?
4. How does this logo (and my company) fit in with my industry?
5. How does this logo (and my company) fit in modern times?
Design Rule: Avoid Complicated Logos
If there's one important tenet of logo design to keep in mind as you update your graphic, it's to avoid complex designs. Avoid using too many colors, overwhelming fonts, or distracting patterns; keeping it simple yet tasteful so that those who view your business's logo design remember it easily.
Using professional logo designers, you can see many concepts of how your logo could look, either revised or brand new. One of these logo designs could be the one that revives your business and your brand, bringing your company to the next level.
Tips for Beginning Your Logo Design Update
In order to maintain the attention of an ever-evolving target audience, your logo has to consistently evolve with the people who tend to utilize your company's services. To show people your business is moving forward and keeping up with its industry, your updated logo design should express what about your company has changed or evolved while also still maintaining the previous design's originality and balance. This is an intricate process that can require a professional touch; it's never a bad idea to turn to professional logo designers to ensure that your updated design is perfect and expresses just the right thing. Further, professional designers could help you create graphically impressive logo, whereas your earlier logos may have been created haphazardly or by beginners. A logo is going to give your potential customers a bird's eye view of your business, and you want it to do so in a positive and effective way.
So, the first thing you should do is look into consulting with a professional logo design team. These designers usually will provide you with the following:
- 3 professional designers working just on your project
- Unlimited revisions
- 4 unique ideas for how to revise your current logo
- 4 concepts for a brand new logo
It's important for your company's marketing efforts to assess whether your logo design ideas fit in with the modern trends in your industry. You certainly don't want to create an outdated logo that no longer appeals to your target audience (remember the telephone company mentioned at the beginning of this article!). This is why an article entitled, "Is It Time to Update Your Existing Logo", advises that you be aware of how your logo design can change, "If you're a small business owner, it's important to assess your logo once the business is up and running." By assessing your logo once you're in business and better know whom you're targeting and why, you can better understand if your graphic design is effective or outdated. So, here are some questions to ask yourself when you sit down to design a logo:
1. Would my past target audience understand and appreciate this logo?
2. Would my current target audience understand and appreciate this logo?
3. How does this logo fit in with my company's ideals?
4. How does this logo (and my company) fit in with my industry?
5. How does this logo (and my company) fit in modern times?
Design Rule: Avoid Complicated Logos
If there's one important tenet of logo design to keep in mind as you update your graphic, it's to avoid complex designs. Avoid using too many colors, overwhelming fonts, or distracting patterns; keeping it simple yet tasteful so that those who view your business's logo design remember it easily.
Using professional logo designers, you can see many concepts of how your logo could look, either revised or brand new. One of these logo designs could be the one that revives your business and your brand, bringing your company to the next level.
Georgina C Clatworthy is a freelance writer writing extensively about business branding and logo design.
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