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While logo design costs can vary with every professional
designer, one rule of thumb is that the price should reflect the time
spend on the design. Logo designers are able to choose their prices -
which can range from incredibly high to extremely low - so it is
important that company enlisting professional services include with
their logo design request a set budget.
One affordable (and effective) type of logo design is the simple logo. Generally, what this type of logo involves is a well-defined company name as well as a company mark. The patterns and lettering on this type of logo are more generic, and take less time to create. Generally, a simple design that is clear, unique and professional can cost around $200. This price will likely include four concept options and two rounds of changes. Though the definition of simple can be subjective, open communication between the designer and the customer can generally keep costs down and satisfaction with then end product high. Further, these logos can usually be created within 24 hours. A recent article about logo cost highlights this fact: "The definition of simple will vary from person to person, which is why it is important to find a designer who works with their customers throughout the design process. An experienced designer will be able to produce good work if they have clear instructions."
An intricate business logo design, on the other hand, will cost double what a simple logo costs and take a little bit longer to create. A typical logo design cost will usually hover around $400. However, this design comes with 10 options from which the customer can choose, as well as unlimited re-dos so that the end-product is perfect. This design involves intricate patterns, complex fonts and other extra touches that can turn a logo into a piece of art. Further, at this price, usually designers will also provide 3 stationary concepts - including business cards and letterheads.
Generally, accounted for in both costs is the labor that goes into creating a good logo design. Because logos are ordered on a custom basis, multiple fresh ideas are necessary to create the perfect logo. This is why between two and four designers are usually put to work on a simple design, while the more intricate designs require even larger teams. With teams, logos and concepts that are unique and of high-quality are continuously churned out. If only one person were creating each logo, the designs would become tired and generic. When a company is choosing a logo design company, it is important to consider the size of its team; hiring one designer who can never be a match for a team of creative and professional designers will waste your business's resources.
One affordable (and effective) type of logo design is the simple logo. Generally, what this type of logo involves is a well-defined company name as well as a company mark. The patterns and lettering on this type of logo are more generic, and take less time to create. Generally, a simple design that is clear, unique and professional can cost around $200. This price will likely include four concept options and two rounds of changes. Though the definition of simple can be subjective, open communication between the designer and the customer can generally keep costs down and satisfaction with then end product high. Further, these logos can usually be created within 24 hours. A recent article about logo cost highlights this fact: "The definition of simple will vary from person to person, which is why it is important to find a designer who works with their customers throughout the design process. An experienced designer will be able to produce good work if they have clear instructions."
An intricate business logo design, on the other hand, will cost double what a simple logo costs and take a little bit longer to create. A typical logo design cost will usually hover around $400. However, this design comes with 10 options from which the customer can choose, as well as unlimited re-dos so that the end-product is perfect. This design involves intricate patterns, complex fonts and other extra touches that can turn a logo into a piece of art. Further, at this price, usually designers will also provide 3 stationary concepts - including business cards and letterheads.
Generally, accounted for in both costs is the labor that goes into creating a good logo design. Because logos are ordered on a custom basis, multiple fresh ideas are necessary to create the perfect logo. This is why between two and four designers are usually put to work on a simple design, while the more intricate designs require even larger teams. With teams, logos and concepts that are unique and of high-quality are continuously churned out. If only one person were creating each logo, the designs would become tired and generic. When a company is choosing a logo design company, it is important to consider the size of its team; hiring one designer who can never be a match for a team of creative and professional designers will waste your business's resources.
Georgina C Clatworthy is a freelance writer writing extensively about business branding and logo design.
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