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Does your business or organization feel like it is at an impasse?
Are you doing the same old things using the same old marketing tools
that you always used and find that they are not as effective as they
once were? Do you need a facelift or overhaul to leverage your business
and create an appealing image to make your business relevant and robust
again?
Sometimes organizations wonder what happened to the influx of lucrative business traffic that they once received. Evaluating and analyzing what you did in the past, what you are doing now and what your upcoming game plan will be in order to help jumpstart the engine of your business, are vital pieces to rebranding your organization.
1. Repurposing: This term is basically used when referring to the process of recycling. Instead of throwing an item away, a new use is found for it. If an organization uses certain strategies or products that seem like it is time to discard them, revamping them to use in a strategic way for a new purpose could elevate your brand identity and cut down on operating costs.
2. Rediscovering: Sometimes ideas or certain systems that are aged or have been shelved could make you look at it in a new and innovative way. There are inventive ways to make old methods look new again by creating infrastructures that are smarter and more profitable.
3. Reinvesting: Use profits to put back into updating your look and message, while investing into any learning tools that will help to catapult your company or organization to the next level. Sometimes, investing in new partnerships will give you that edge you need for revitalizing your brand.
4. Revolutionizing: Often, rebranding requires you to revolutionize your thinking. To differentiate and grow your business could require some radical changes through extreme creativity. Subversive tactics will be needed to get rid of the barriers that inhibit your systematic approach to marketing and your organizational identification.
Marketing and Promotions are very different from the way it was fifteen or thirty years ago. You must dedicate time for building a loyal following, even if your followers are different now than they were. Reinforce your brand by building relationships through social media, articles, blogs and other opportunities to gain exposure. You can certainly reap the rewards by taking the time to generate publicity for your business, organization and yourself through repurposing, rediscovering, reinvesting and revolutionizing..
Sometimes organizations wonder what happened to the influx of lucrative business traffic that they once received. Evaluating and analyzing what you did in the past, what you are doing now and what your upcoming game plan will be in order to help jumpstart the engine of your business, are vital pieces to rebranding your organization.
1. Repurposing: This term is basically used when referring to the process of recycling. Instead of throwing an item away, a new use is found for it. If an organization uses certain strategies or products that seem like it is time to discard them, revamping them to use in a strategic way for a new purpose could elevate your brand identity and cut down on operating costs.
2. Rediscovering: Sometimes ideas or certain systems that are aged or have been shelved could make you look at it in a new and innovative way. There are inventive ways to make old methods look new again by creating infrastructures that are smarter and more profitable.
3. Reinvesting: Use profits to put back into updating your look and message, while investing into any learning tools that will help to catapult your company or organization to the next level. Sometimes, investing in new partnerships will give you that edge you need for revitalizing your brand.
4. Revolutionizing: Often, rebranding requires you to revolutionize your thinking. To differentiate and grow your business could require some radical changes through extreme creativity. Subversive tactics will be needed to get rid of the barriers that inhibit your systematic approach to marketing and your organizational identification.
Marketing and Promotions are very different from the way it was fifteen or thirty years ago. You must dedicate time for building a loyal following, even if your followers are different now than they were. Reinforce your brand by building relationships through social media, articles, blogs and other opportunities to gain exposure. You can certainly reap the rewards by taking the time to generate publicity for your business, organization and yourself through repurposing, rediscovering, reinvesting and revolutionizing..
Kym Gordon Moore was selected as one of the 2012 U.S. World Book Night Volunteer Book Givers. http://www.kymgmoore.com
She is the author of "Diversities of Gifts: Same Spirit," contributing
author to "Chicken Soup for the Soul: Thanks Mom" and Co-Founder of
Favorite Things for a CAUSE where you can download a FREE eBooklet,
"Clean Up Your ACT!"
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