Wednesday, March 28, 2012

How To Use Trade Show Booths And More To Effectively Promote Exciting Company Updates


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Expert Author Chris A. Harmen
Every savvy entrepreneur understands that, when it comes to successfully manning the helm of any organization, maintaining the status quo is just never good enough. Leaders in every industry recognize that in order to remain relevant and fiscally salient, they must always be searching for the next big thing to offer within their company. Whether it's manufacturing a new product, offering a new service for clients or even generating some good publicity and buzz, great businesses always stay current and noteworthy.
While remaining operationally fresh is imperative, it's truly only one half of the success equation. Sure, you may have developed the next big thing in your industry, but any product can be rendered useless and easily dismissed if no one knows about it. Systematically and effectively blasting your internal good news to the consuming world at large is the only way to truly ensure that the right people know about all the great things happening with your team. While there are many promotional resources available for heralding company updates and achievements, it's important to incorporate the best tools possible. Always consider the following three techniques to help minimize wheel spinning and optimize return on overall investment when your company has something to say.
Using Trade Show Displays, Trade Show Booths And Banner Stands To Get The Word Out
One of the most effective ways to announce internal updates is to participate in trade show displays. Setting up trade show booths is an excellent method for organizations in every industry to broadcast their good news to their specific client demographic with face-to-face crowd engagement. No matter what your current message is, working with a reputable designer of trade show displays can help you effectively relay the information in a visually compelling and informative way. Not only can a vendor of customized trade show booths splash your details across the display itself, they can even create smaller versions for table top exhibits and banner stands as well for a cohesive promotional message.
Publish An Online Press Release To Generate Some Business Buzz
The Internet provides companies with an endless promotional resource that should be tapped in to as often as possible. If your team has something to brag about, publishing an online press release is a great way to spread the news. While internal resources may be able to create the content, it's well-advised to always consult with a professional SEO team to truly maximize distribution and overall breadth of the publication. As an added marketing feature, always generate print out versions of the final press release to have on hand in your company trade show displays. Be sure to incorporate them as part of your exhibit giveaways to help guarantee that every visitor understands what your business is so excited about.
Use Social Media Marketing To Quickly Click And Connect
It's no secret that virtually everyone has an online network of sorts. Your targeted buying demographic is no exception. Always use your business' current social media outlets to further blast important company announcements to the masses. With a quick click and included link you'll be able to connect with your followers to encourage them to check out your site and, most importantly, start spreading the word for you on their personal social media pages!

Important Game Day Techniques To Help Your Team Ensure Trade Show Booth Survival


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Expert Author Chris A. Harmen
It's no secret that manning a business trade show display can prove strenuous work for staff members selected to represent their organization during the event. With long stretches of operational hours that often fall into the "standing room only" category, employees managing the traffic flow can easily find themselves feeling tired. Without proper advanced preparation, simple tiredness can quickly cross the line into full-fledged fatigue before the end of the function, resulting in a bone weary team rendered incapable of performing at max capacity and possibly falling short of function expectations.
Conquering Fatigue At Trade Show Displays Is Possible
No business wants to fall victim to the dreaded convention day energy drain. While avoiding team exhaustion can prove challenging for participating companies, it is possible to successfully beat feeling worn out before the conclusion of the event. Understanding a few game day survival techniques to employ throughout the function can help your staff feel invigorated and fully focused on the people that visit your business trade show booth to help maximize yielded results.
How To Best Prepare Your Staff To Manage Your Company Trade Show Booth
Create a checklist of specific survival tips before each marketing convention to help your staff remain focused on how to best endure the potentially grueling schedule that lies ahead. Your final list should include items like:
Night Before Festivities: Getting together with colleagues for some pre-show festivities may feel tempting. However, whooping it up the night before an event can have some serious consequences. Reinforce the importance of getting a good night's sleep with each staff member to help ensure everyone shows up to work feeling refreshed and ready for whatever the function has in store.
Comfortable Attire: First and foremost, encourage your employees to wear the most comfortable pair of shoes possible during the function. Non-restrictive clothing should also be worn to ensure that the long hours spent standing don't take their toll.
Bottled Water: Hydration is critical to keeping energy up during the function. Every team member should have easy access to water at all times.
Food Breaks: While it's a major misstep to dine in the trade show booth itself, it's important to let your employees know how important food breaks can be to sustain their energy. Create a schedule so everyone manning the trade show displays has an opportunity to sneak away and refuel.
Fresh Breath: Spending the day speaking to the masses should be enough incentive to keep breath mints and toothbrushes close by. However, fresh breath can actually create a little pick me up, especially during lulls in the convention.
Take A Walk: Yes, maintaining a consistent number of staff members within trade show displays proves critical when attempting to connect with visiting guests. However, creating a schedule that allows for little mini-breaks during the convention can have a major impact on energy levels. Encourage employees to use these moments to take a walk around the venue. A quick change of scenery can work rejuvenation wonders.
Is your business sourcing reputable vendors for a customized trade show display or trade show booth guaranteed to stop convention traffic? Skyline Canada can help. With a comprehensive portfolio that services provinces throughout Canada, Skyline delivers trade show displays that offer optimal marketing impact. Contact them today for more information!

The Human 'Operating System'


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Expert Author John Cowie
How do we 'operate'? What makes us 'work'? Where does our knowledge stem from? Where do our beliefs, cultures, phobias, superstitions, etc., originate? What gives us our individuality?
We can see quite clearly the importance of an 'operating system' (O/S) to the computer. Every general-purpose computer must have an O/S. The computer will not function without one. This fact has made Bill Gates, the founder of Microsoft, one of the richest men on Earth.
The 'operating systems' in the computer environment provide a proprietary software platform on top of which other computer programs, called 'application programs', can run. For example you can run the 'application program' Word, Excel or this PowerPoint presentation from the Microsoft Office Suite on one of the most popular 'operating systems', Microsoft Windows - Windows 95, 98, 2000, Windows NT, Windows ME, Windows XP, Windows 7...
All of these 'operating systems' reside in Read-Only Memory (ROM) that means you cannot gain access to the O/S. It is non-volatile and is never erased. But what you can manipulate is the 'application programs' in Microsoft Office - Word, Excel, etc.
'Operating systems' perform basic tasks, such as recognising input from the keyboard, sending output to the display screen, keeping track of files and directories on the disk and controlling peripheral devices such as disk drives and printers. For large computer systems, the O/S has even greater responsibilities and powers. It is like a traffic cop - it makes sure those different programs and users running at the same time do not interfere with each other. The O/S is also responsible for security, ensuring that unauthorised users do not access the system.
I believe this 'operating system' in humans is comprised of genes from not only our parents but also ancestors reaching back to the beginning of life on Earth. Within our 'operating systems' I believe we have what I would call a 'trans-generation' subconscious memory that is made up of data gathered from the point when life began to when we were conceived.
In addition to this we accumulate experiences and information during our life span on Earth that adds to this knowledge and might be likened to an 'application program' similar to Word or Excel, where we add our own files in a similar way to adding software and files to a computer's hard disk which gives each computer its individuality. There are some experiences and information which change our personalities and seemed ingrained into us and there are also things which leave little impression on us and this might be compared to a game run on the computer's CD ROM for a few weeks and then never played again. I hope this comparison starts to show how we can be individual even though we are born with common genes. So, it is possible to influence your life span on Earth, but you cannot change your inherited 'operating system'!
We can get a very basic idea of the complexity of our 'operating system' by imagining a series of circles expanding from a small inner circle to the largest outer circle, like the cross section of an onion cut in half. The small inner circle representing when life began on Earth to the critical "missing link" point when the human race was created following the arrival of a highly intelligent extraterrestrial life-form that bred with, or somehow implanted its genetic material and educated our Homo ancestors around 13,000 years ago up to the outside circle representing our parents' generation. The 'onion' diagram would need to be quite large just to show around 500 generations that will have come and gone during the 13,000 years that have elapsed since the arrival of the extraterrestrial visitor(s). Of course contributions to our 'operating system' from the Homo sapiens side of the family began long before the arrival of the 'Alien Visitor'. From the point when life first began on Earth up until the arrival of our early Australopithecine/Homo ancestors, 500 million years of evolution had taken place. An important point for us was the emergence, from an unknown natural disaster that wiped out the dinosaurs, of a pig-like creature known as the lystrosaur. The lystrosaur slowly evolved into small ape like creatures called australopithecines that made the first steps on the human journey some 15 million years ago. But, for the purpose of this article I will assume that the Homo sapiens contribution to our 'operating system' may have been similar to a present day Chimpanzees' 'operating system'.
How can we prove that this O/S exists? This can be clearly shown when we look at the 'interface' of the O/S and the beginning of our life span on Earth. When we see a new baby for the first time we remark on which features it has inherited from which parent or grandparent. Diplomacy can be important at this time! I have a photograph of my great-great grandfather. Even though the photo is very old, I can see clear resemblances to my father and brother. With the advent of video cameras, future generations will be able to see more clearly the 'similarities' in appearances and mannerisms across the generations.
When a baby is born, the basic survival functions are already there adapted and developed from the earliest circles! A baby just 'knows' how to breath, cry, yawn, suck. If you drop the baby in a swimming pool it will swim. It will also know not to suck and swim at the same time!
It is clear that the new baby has come into the world with characteristics and a memory inheritance program that enables it to operate or to live its life as an individual on Earth. A cat will have the characteristics (O/S) of a cat, a swan a swan, etc.
It is very important to recognise that we have inherited this individual O/S. I hope the complexity of our multi-million year old O/S demonstrates just how amazing and precious we all are!
To explain further let us look at how we access our memory. In a computer it is very easy to locate a file, for example a Word document, and open it. But, unlike the logical silicon circuits in computers, our brain or memory is not accessed logically, because it is made up of chemicals that can be easily 'disturbed', thus creating many strange phenomena. So, in the Human O/S, is our intelligence, our IQ, a measurement of how easily we can access information from our memory?!
In the human it is important here to highlight three states of memory - Conscious, unconscious and subconscious. The first two relate to our life span on Earth, the third to our inherited 'operating system'. My definition of conscious is 'alert and awake', the unconscious 'forgotten experiences', 'still there but no longer aware of' - (meet an old friend, begin to remember forgotten experiences) and the subconscious - 'not experienced in our own life-time' information.
Every second of every day, we subconsciously access our O/S, but there are occasions when we can inadvertently access our O/S consciously, with some interesting results.
Disturbances to our brain cells can be caused by bereavement, illness (fever), drugs (deliberate or accidental), fasting, and sleep deprivation. There are long-term hereditary mental illness problems such as paranoia and schizophrenia, or problems during pregnancy, which can result in conditions such as Autism, Dyspraxia etc.
It is important to recognise that our conscious insights into our subconscious memory (O/S) are all in the memory which we sometimes refer to as the mind! Let us look at some of the amazing results. When we experience deja vu, our minds seem to recall memories based on our experiences. This tricks us into believing there is a displacement of time in our present conscious lives. But I also believe that as a race, we are trying to decipher memories of events that we have not experienced. I think we can accidentally introduce our past subconscious information, that is to say, data from our ancestors that is stored in our subconscious memory (O/S) to our present conscious memory.
As far as I know, there is no evidence of anyone touching a ghost but many people have 'seen' ghosts. I believe the memory of the ancestor exists in an individual's subconscious memory (O/S) and under certain conditions the 'video clip' of the ancestor or location can be accessed from the subconscious memory and appears as a 'ghost'. The same process applies to most Unidentified Flying Objects (UFO) sightings. Many people around the world have 'witnessed' this phenomenon. Some claims UFOs are currently mapping our planet. I think they were doing these 13,000 years ago and where people believe they see UFOs today they are actually seeing an inherited memory hidden in their subconscious.
People who believe they are reincarnations of our ancestors may also be bringing forward memories from a subconscious collective memory. I believe these memories are not resurrected from the individual's own life on Earth but from a database of human history which we all possess in our inherited trans-generation memory genes. In extreme cases, some individuals may find it difficult to lead their lives on Earth because of easy access to information stored in the brain of earlier generations. So, when Arthur Pendragon claims he is the twentieth-century reincarnation of King Arthur he is perhaps experiencing flashes of information from this trans-generation subconscious memory, which he has inherited and cannot easily control. Some people may believe they are reincarnations and others do not, depending on whether or not they have flashbacks from the trans-generation memory. A computer can also be seen to have 'flashbacks'. We may do a search to find a file and come up with a completely different one that was thought to have been erased several years ago.
Some of us can be party to new ideas and inventions that have yet to be launched on the general public. Having this knowledge can give the impression that we can foresee the future.
Apart from having memories, we are also contained in the memories of other people. We may meet someone and be reminded of past experiences and sensations, but in the same way other people will meet us and recollect memories associated with us. Even if we do not have children our ideas are still transferred to consequent generations of people because of the impact we make on our peers and even on pets in our own lifetimes.
Our human tissue, our flesh and blood is comprised of a multitude of chemicals. So our brain or memory tissue is by no means a secure means of storing and retaining data. We can observe this reality as we grow older. The 'links' between the memory cells become weaker and we begin to look back on the memory that is easiest to access, our early memory of our life-span on Earth, our childhood and those we grew up with.. As we grow ever older we can become very confused as we slip back into information stored in our memory inherited from previous generations. Much of this uttered information does not make sense to even the closest member of the family. Perhaps, in trying to understand inherited memories we will gain a greater understanding of senility.
The silicon chip is a much more stable method of storing information. However, compared to the human brain, this silicon chip technology and the level of complexity is still in its infancy and computer 'hackers' can gain access to the information stored in these silicon circuits. As mentioned previously all sorts of ways and means have been tried to dislodge or in some way manipulate our memory genes, but we are still some way off before we can 'hack' into the hidden memory in the human brain. I think we can try to excavate this knowledge using our imagination in addition to our intelligence.
It is important that we are aware our genetic 'operating system' can be counterproductive. Under given conditions we can revert back to fears, beliefs, superstitions, etc., contained in our subconscious memory. Sometimes we experience irrational fears, such as sense of horror when we see spiders, but we have no past experience in our own lives that could explain why we would be so frightened of this creature. This fear is not learnt, it seems to already be within us and is sometimes triggered but we do not know why. Perhaps our phobias and superstitions were once logical to us but during our evolution we have become unclear about why we have these impulses. The knowledge to understand them is still within our subconscious memories but is obscured or has been altered by the addition of more information through the generations. People sometimes suffer so badly from these irrational fears that they try to overcome them using hypnotherapy. Maybe this works because the hypnotherapist is able to draw out the forgotten knowledge in the patient and match it to the trigger so that it is no longer irrational and therefore alarming. Some among us, for example politicians, religious leaders, psychologists and marketing executives, have learnt how to manipulate our subconscious memories, so beware!
From the origin of life to the present, we slowly evolved, gathering data and developing our senses with each surviving generation. I believe this collection of knowledge and experience is passed on to every human as a kind of 'operating system'. I also believe from the many geniuses and remarkable inventions we are aware of in our history, it is clear our knowledge is not evolving, but rather it is being rediscovered.
Once we understand we have this amazing 'operating system' stored in our subconscious memory and accept that we are all pretty much equal in terms of our inherited 'trans-generation' data, then we might begin to bridge the formidable barrier between one person's thoughts and those of another.
The great benefit of knowing we have an 'operating system' is that we can appreciate and understand how we operate and begin thinking for ourselves. I believe acknowledging our 'operating system' will move us forward to the next phase of our evolution where we can empower future generations with the knowledge to explore the mysteries of the universe and discover the path to universal love.
Revised from the original article - copyright November 2001
On the 26th December 2004 an undersea earthquake occurred, recorded at 9.1 on the Richter scale, just north of Simeulue Island, off the western coast of northern Sumatra, Indonesia. The earthquake triggered a series of devastating tsunamis that spread throughout the Indian Ocean, killing large numbers of people and inundating coastal communities across South and Southeast Asia, including parts of Indonesia, Sri Lanka, India and Thailand. The furthest recorded death due to the tsunami occurred some 8,000 km (5,000 miles) from the epicentre.
This earthquake was also reported to be the longest duration of faulting ever observed, lasting between 500 and 600 seconds, and it was large enough that it caused the entire planet to vibrate at least half an inch, or over a centimetre. It also triggered earthquakes in other locations as far away as Alaska.
This catastrophe is one of the deadliest disasters in modern history and highlights just how vulnerable our civilization is to natural events.
Is it possible that a similar event occurred some 10,500 years ago, which devastated an ancient civilization which was thriving on our planet at this time? Are we the offspring of the survivors from this earlier catastrophic event as described in John Cowie's book "Silbury Dawning: The Alien Visitor Gene Theory?

3 Negotiating Tips To Make Sure That A Deal Happens


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Expert Author Dr. Jim Anderson
In every negotiation, you'll eventually run out of things to say to the other side of the table before you've been able to reach a deal no matter what negotiation styles or negotiating techniques you are using. I mean, come on, you've already said everything. In fact you may have already said everything more than once! You need to be careful when this happens, either side may feel like giving up without having reached a deal. Never fear, I've got 3 techniques that you can use when you encounter this situation that are guaranteed to turn things around and keep the negotiation process moving towards a deal:
Busy Work Is Better Than No Work
A negotiation definition states that a negotiation should always be about movement - that's how we know that we're making progress. When a negotiation slows down, if you find yourself just sitting there staring at the other side, don't! This is exactly the kind of event that can cause the other side to declare that no deal is going to be reached and get up and walk out. You need to take steps to make sure that this doesn't happen.
In order to prevent the negotiations from stalling out when this happens, you need to get busy. Negotiations move forward when there is action going on. Make sure that you are always doing something. This can be as simple as taking notes, entering data into your laptop or tablet, or even writing out some wording that you're going to want the other side to review. Your actions will indicate that there is still more to do and will prevent the other side from giving up on the negotiations.
Resist And Then Give In
No negotiator likes to be placed under pressure by the other side. However, during almost every negotiation it's going to happen: you're suddenly going to find yourself either under pressure all of sudden or you'll find yourself going down some path that you had not counted on. You'll react like we all do - you'll start to push back.
Sometimes negotiators can view this pushing back by themselves as a death knell for their chances of making a deal. Don't think this. Pushing back when you're in unfamiliar territory is very natural. Understand that over time you'll once again start to make forward progress. Give yourself time to understand what's being asked of you or the new direction that the negotiations are going in and then move forward.
It's Not Over Until It's Over
When is a deal a deal? The answer is not until both sides have signed the final agreement. The problem that seem to pop up all too often is that as negotiators get close to reaching an agreement, they stop for the day.
It turns out that this is the wrong thing to do. For you see, the deal that seemed to be within reach at the end of one day, may move farther away overnight. Other people have a chance to get involved and can nitpick at the agreements that have already been made. When both parties return to the table, all of a sudden small unresolved issues are now much larger.
What negotiators need to do is to take the time to press on - when a deal is close, don't stop until you complete it. I don't care how late it is, how hungry you are, or when your plane is scheduled to leave. Take the time to complete the deal when it's close to being done and you'll walk away as a successful negotiator, not an almost successful negotiator.
What All Of This Means For You
Every principled negotiation has its own set of highs and lows. There will be times in which you are in synch with the other side of the table and you are able to rapidly make progress on a large number of issues.
However, there will also be times when the negotiations start to drag. When this happens it may seem as though there is no way to move forward. Experienced sales negotiators know that it's always possible to make progress - you just need to know what to do to get things started again.
We've discussed three techniques that you can use: using busy work to keep things moving, resisting and then giving in, and not stopping until you've negotiated a deal. Every negotiating situation is different and you'll need to make the decision as to which technique is going to work the best for you.
Dr. Jim Anderson

Tuesday, March 27, 2012

Creativity and Business - Should Making Money Be The Goal?


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Expert Author Geoff Hoff
I often hear people say that their dream is to make a lot of money. Sometimes they add that making money would allow them to give money away to worthy causes. I assert that making tons of money, even if it is to be able to give tons of money, isn't a goal or dream you can really wrap your passions around. Some people really are committed to simply making money and are very good at it, but I suspected that most people's dreams, when really looked, are a lot more specific and that making money is only the tool, not the goal.
With the advent of the human potential movement - personified in the 80s by events like the est training but predating that by many decades - we have been conditioned to think that what we focus on, we will manifest. This is the theory behind the movie The Secret and everything that exploded on the scene because of that movie. That can be true as far as it goes, but, as a whole new industry has tried to convince us, The Secret left a whole bunch of things out.
Briefly stated, The Secret talked about "Law Of Attraction", which I define much differently from the way the movie did: When we train ourselves to focus on something, we start noticing all the opportunities that have always already been there. We then have the possibility of accepting those opportunities, and creating our lives in alignment with our dreams. It is easier to train ourselves to focus on things we really have passion about.
On one level, if we think we are focusing on making money just for its own sake, what we are often really focusing on is our lack of money, which is what we get more of, because we are training ourselves to notice where we don't have it. However, if we look even a little more deeply, we can see what it is that we want that money for. Is it to make the world a better place? That's very general. How? To give inner city children the chance to be exposed to the arts? To give poor families in third world countries the ability to start their own businesses or schools or take charge of their own health? Is it to rid the world of toxic waste or toxic hatred?
It may be more personal. Is it to be able to travel to exotic locations? Is it even to be able to buy that Lamborghini you've been keeping scrap books about?
When we look at it at this deeper cut, we can see what to train our minds to start noticing. We can then put our passion and our entire creativity behind it. We can actually move toward its fulfillment. When we focus simply on making money (unless we are really passionate about that) we almost assure ourselves that we won't succeed. When we focus on what truly matters to us, we give ourselves possibilities unimagined.
Geoff Hoff has spent his life studying creativity and the last several years studying marketing. He teaches people to reawaken their own creativity and then to bring that creativity to their business.