"I have made it a rule for a long time, not to part with the exclusive rights of my drawings, for I have been so copied, my drawings reproduced and sold for advertisements and done in ways I hate."
-Kate Greenaway
"I think patent is moral, proper. I think a creator has the right to control the disposition of his or her works - I actually believe that the financial issue is less important than the integrity of the work, the attribution, that kind of stuff."
-Esther Dyson
An expert has all the ingredients of making a perfect brand mark, such as: creative skills, a solid artistic sense, and a talent for making exclusive arts. He understands the need of research, proper use of fonts and colors, and most importantly, the terms of rights of first publication.
Who wants to lose his business to another company? Are you aware that any corporation can easily copy your brand name for his personal use? Securing your work from bootlegging or brand infringement is in fact one of the most important measures that you should take to protect your brand name identity.
Copyright - a logo design safeguard:
Now a day, protecting brand marks is viewed as a very important thing. Either it is a small piece of art, or a big business brand name, no one wants their work to be copied. No one wants their hard work to be stolen by somebody else. That is why, issues have arisen in the past and the law has become stricter and severe so as to provide the creator with satisfaction.
Use you legal rights:
Government grant gives you the right to manage reproduction and usage of your creative work. But, if a template selected from an online free icons webpage is the foundation of your brand mark, then you won't be able to apply protection to your art. There are different kinds of rights and permissions involved, such as the permission to display, sharing, replicate, and modify the work. If you delay taking the necessary measures, ultimately your brand label will have to pay for your carelessness.
Make sure that the expert is trustworthy:
You have to take certain considerations before hiring a professional too. Because, according to law, when you hire an expert, he owns the patent to his piece of art. This law secures artist's creativity from being re-used without reasonable reimbursement for the time they put in it. If you don't want any restrictions of using your symbol, mention it clearly in the contract in terms of your rights.
Freelancers are not very recommendable:
Same is the case with a free lance artist. Unless and until the client mentions specifically that he wants the ownership of the art, the artist has all the authorities of the piece. A special agreement is formulated to transfer the rights of a certain project from the artist to the client.
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