Many companies spend hours and hours planning every aspect of what their trade show booth looks like. From lighting placement, to the graphics, to the actual design of the exhibits, there are a lot of things to think about. However, smart companies know that the actual table top displays or other booth elements are only one facet of a successful marketing event. Give some real thought to how your employees will interact with visitors at your trade show displays to make sure you're providing the best experience possible. For many businesses, this means deciding whether you should have a product demonstration at your exhibit. Before committing to doing a demonstration, think of these important points.
Why You Should Use A Presentation
A presentation is an ideal way to showcase your product. While you're explaining each feature and benefit of your product, potential customers will be able to see first hand how it interacts and solves a problem they might face in the workplace. However, there are some distinct drawbacks to using a demonstration at your exhibit.
Why You Shouldn't Demonstrate At Your Trade Show Displays
It seems like there are a number of reasons not to use a demonstration at your table top displays. For one, a demonstration can leave your employees completely occupied, which means they're not able to find out about the attendees who come to your trade show booth to learn about your products or services. Additionally, in order to have an effective demo, you'll probably need to have a small stage built so that attendees will be able to see what you're doing. This can take up quite a bit of valuable floor space, leaving you with only a small spot for your trade show booth. Lastly, while an effective demo can attract a crowd, there's nothing worse than doing a demonstration to an audience of one or even none.
The Best Of Both Worlds
Instead, combine the two trains of thought. One way you can do this is to have each employee working at your table top displays exhibit a small prototype. This way you can show the product individually, tailoring the presentation experience to each potential client. However, an even bigger benefit of this type of one-on-one presentation is that it gets your products into the hands of your potential customers. Customers will be able to touch and see your product, which can help them easily visualize using the application in their own business.
Another way to incorporate a presentation is to have other employees circulating around the trade show booth answering questions and learning about potential customers' needs while another employee presents your product. Having other employees available to answer questions also means that after a potential customer is impressed by the presentation at your exhibits, they can instantly speak with an employee to learn more, collect brochures or find out information on pricing.
Having a presentation running alongside your trade show displays can be an effective way to introduce your products and services to potential customers. However, make sure you have the staff available to actually interact with customers one-on-one to make sure you're not missing a unique opportunity to make a sale.
Trade show displays in San Antonio from Xtreme Xhibits can help your company stand out, even in a crowded marketing venue. If you're interested in making an impact with your trade show booth in San Antonio or table top displays in San Antonio, let Xtreme Xhibits help. To see a gallery of completed displays, visit their site.
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