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All too often, in today's convention arena, business owners exhibit their booths and stands but overlook the importance that accessory items can play in comprehensive trade show displays. Does your business own or rent customized trade show displays, but still isn't getting the crowd traffic you were expecting during any given event? You may be a perfect candidate for a booth accessory makeover.
Which Event Accessories Make Sense For Your Trade Show Displays?
Of course, recognizing that your trade show displays could use a little auxiliary enticement to add an extra visual punch is just the first step to optimal event success. Knowing some of the accessories available and some tips on using them can help your business quickly identify what ones make the most sense for your company's trade show displays. Some popular items that will not only spruce up your trade show displays, but also deliver a significant return on overall investment (aka uptick in visitor traffic!) include:
Banner stands: Customized banner stands offer business owners a portable, inexpensive way to enhance their existing exhibits. Not only will they complement your current booth's look, color scheme and branding approach, but these lightweight signs can be strategically placed throughout the event venue to help your business garner as much attention as possible.
Table and chairs: Sure, you have an enticing booth that compels guests to check you out at an event... but is your exhibit welcoming and inviting enough for them to stay? If not, renting a table and some chairs can be the perfect solution. Place them strategically inside or outside of your trade show displays (with a customized tablecloth that touts your business logo, of course) to encourage your visitors to sit and discuss what your company has to offer.
Traffic building booth: Did you know that there is an entire industry dedicated to helping business' drive traffic to their booths and stands? From simulated golf driving ranges to money booths, these vendors have a wide range of options you can use to accessorize your trade show displays and generate event buzz amongst the crowd for optimal visitor traffic.
Flat screens and monitors: With so many businesses relying heavily on paper marketing materials to inform and entice the crowd, it's important for companies to up the technology ante in an effort to stand out. A great way to incorporate cutting-edge innovation is to use flat screens and monitors within the booth. Stream videos, run recorded product demonstrations or even offer interactive clips to help draw in (and keep!) the crowd at your exhibit. Love the idea but don't want to incur the hefty expense of purchasing these items? No worries - these exhibit accessories can be rented for each event to keep costs down to a minimum.
Implementing any (or all) of these accessorizing strategies can help your exhibit effectively grab the eye of the wandering crowd and ensure that your business stands head and shoulders above the competition for favorable return on investment.
Skyline Houston specializes in customized and sophisticated trade show displays Gulf Coast business owners count on for distinctive and innovative exhibits. If you're ready to make your mark at the next convention, Skyline can help. Check out Skyline's website today to view a gallery of displays!
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