step by step to be beloved brand

From BRAND to CONSUMER

1. Make Promise          =  Positioning                 = Product Bennefit
2. Make Strategy          =  Brand Plan                = Who the user
3. Make Story              =  Communication          = Procedure
4. Make Freshness       =  Innovation                  = What the new
5. Make Experience     =  Culture & Operation   = Goal espectation

Alfian Branding
adapted from beloved brand TM