Thursday, July 5, 2012

Explore Types of Trade Show Displays

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Expert Author Joy Kumar Das
Much has been talked about the objectives of a trade show. Also, the web world is considerably crowded with information of many famous local and global trade fairs. This is why it is needless to reiterate about them here in this article. What are here intended to describe is the types of trade show displays.
If you start exploring the web, you will come across a number of varieties of trade show displays or exhibits. Here is a list of the common varieties:
i)Tabletop Displays
ii)Throw Covers or Table Covers
iii)Pop up displays or Portable displays
iv)Pipe and Drape
v)Banner Stands
vi)Modular Exhibit
vii)Panel and frame systems
viii)Custom exhibits
Tabletop Displays: Normally a small metal structure that can collapse with no effort and has much similarity with backpacking tent frame into a small portable case. They usually include graphic panels that attach to the structure through mechanical fasteners, magnets, or Velcro. They are popular among users because of their easy-to-set-up and requiring little or no on-site effort. From their very name, it is easily understood that they can be set on top of a table.
Table Covers: Custom graphic designed table covers allow the exhibitors to use the table as a branding opportunity, as opposed to just a stock, non-branded table drape. A custom-designed table cover can stand out in a crowd of many exhibitors using the stock table cover. Using custom table cover could be better than using neutral table drape. Visitors can see what the exhibitor is promoting.
Pop-up Displays: These displays use flexible panels and they are attached to a spring-loaded roller. Graphic display is straightened out when they are ready to display. But, they can't stand on their own. So, they are secured to a support post at the back of the roller, which holds the graphic up and pulls them straight. Characteristically, the pop up displays are lightweight and portable. They are also easy-to-set-up without needing much on-site labor support. Regarding their looks and designs, they are often curved in shape. These days, fabric mural graphics are widely popular.
Banner Stands: Banner stands are ubiquitous in shopping malls, at the junction of streets, or on some elevated place in a market. They are smaller types of trade show pop up display graphics supported in standing frame. However, they are different from general pop-up displays in terms of their usability as free-standing panel. If looking for lightweight and portable display solutions, banner stands would be a good solution. Outdoor banners, motorized scrolling banners, and frame based tension fabric banners are some of banner stand types.
Custom Exhibits: Customizing an exhibit would be the best idea to promote a brand. They can help a brand turn out to be distinctive in a crowd of exhibitors. Brand promotion in unique way is very necessary to ensure the brand gets on popularity and business target. To do so, chalk out the list of needs of the exhibitors at the very onset while planning to participate in a trade show. Then, plan what materials, graphics and sizes should be suitable. 10' popup display is a standard size that is commonly recommended. Remember that these types of displays require engaging labor support to set up.
Trade Exhibit Booths: They are normally set up inside shopping malls, or in places having wide exposure to public. They are also easy to set up and transport.
Trade show pop up display abounds in variety. As creativity comes out, so does its variety. This is the reason why the list of its types is getting long. But, remember that whatever type you go for, your aim is to promote your brand. If it is, so think in different way. Do you think that a commonplace type can outperform an out-of-the-box type?
Image Master Displays manufactures varied types and sizes of pop up display graphics. 10' popup display is one of them that are all the rage among exhibitors. This company supplies its products across the globe.

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