10 Great Things a Brochure Can Do for You

By Tim Entwisle

When you put together a brochure make sure it is well presented, professional and you are proud of it. The brochure will represent your business in a lot of ways as a salesperson, messenger, guide and friend to new customers.

1. Show what you do-the messenger

Brochures are a great way to package a lot of information about yourself, your business and expertise into one place. The brochure is your messenger.

2. Distinguish yourself-stand out

There are over two million businesses in Australia and a brochure is a good place to show what distinguishes your business from the competitors. They can promote you as a unique company to potential customers.

3. Convince people to buy from you-sell

The most important thing a business does is to sell its products or services. A brochure can be an important part of getting people to buy from you. Give them reasons to buy.

4. Introduce you to new customers-matchmakers

The brochure should be out there in front of people who might become your customers. They are your ambassadors spreading the word about your business.

5. Remind your existing customers-sell more

Remind your customers about all your products and services. Many of your customers may only be buying one of your products or services when you have a range of products.

6. Help prospects remember you-forget-me-nots

You meet some potential customers and give them your brochure. They take it home and put it on their desk. Your brochure is there to remind them they met you and to call you.

7. Explains special deals-promotes

Brochures designed to promote special deals only have a short life but their job is to get out there and tell everybody about your special deals.

8. Explain how to find out more about you-attracts

A brochure is only a few words. It serves as an introduction to your business. If your products or services are complex the brochure might tell potential customers where to get more information, for instance, point to a website, explain how to apply for more information or other organisations that you might need to consult.

9. Explain how to contact you-links

Make sure that the brochure tells its reader how to find you and to contact you. It should have your mailing address, phone number, fax number, email address and web-site address.

10. Build your relationships-more friends

Customers come to know your business in many different ways: word-of-mouth, social media, advertising, or passing trade. People have some level of relationship with you. Giving people a brochure is a small gift but it is something tangible to build your relationship.

About Tim Entwisle

Tim runs Madrigal Communications a successful boutique agency in the Inner West of Sydney with a mix of clients from Government and corporate organisations, consulting businesses, through to small business and not-for-profits.

Tim is an experienced communications consultant and writer with wide experience in the Government, not-for-profit and private sectors. His mix of senior management, project management and technical experience provides him with exceptional business communication and marketing skills. He has extensive experience across a wide and diverse range of industry sectors.

He has overseen major campaigns, managed production of communications products from interactive websites, annual reports to community consultation initiatives. He has also developed research methods for stakeholder monitoring and media monitoring and reporting.

Tim likes to deliver innovative and cost-effective communications products. An organisation that pays for a professional deserves to get standout results.