It can be nearly impossible to plan for a perfect event. If you're taking your company's trade show displays to a marketing event, there are a number of things that can go wrong, even despite your best efforts at planning. However, if you take a few simple steps, you can help reduce the chances that your company will be faced with one of these problems.
Don't Let Weather Put You Behind
If you live in a place like sunny San Diego, you probably don't think of weather delays as a possible problem. However, if you're taking your trade show displays to Chicago, for instance, you might need to consider how inclement weather can affect you. A big blizzard in a different part of the country can cripple your shipping partners, making what's typically a three-day trip turn into a week or more. Attending an event without your booth can be a tall order, so leave yourself extra time to make sure your pop up displays, banner stands and other exhibition materials arrive on time. Some exhibition halls will even allow your company to ship your trade show display up to a month in advance, which means you'll have plenty of time to allow for delays, whether they're weather related or not.
Label, Label, Label
This might seem like a no-brainer, but you might be surprised at how many companies rely solely on the shipping company's labeling system for the boxes that hold their pop up displays and other exhibition materials. A shipping label can tear easily, which means that the people in charge of the event won't be able to tell where the box goes.
Also, when writing your company's name and address on your boxes, take care to cover the address with clear packing tape. This will help protect the ink from smearing in case the box gets wet. Lastly, make sure to label the items inside the box with a label maker. While it's rare that boxes holding trade show displays could be damaged in shipping, labeling contents can add one more safeguard against a lost trade show display.
Don't Rely On The Cheapest Quote To Ship Your Trade Show Display
Shipping quotes can vary widely between companies so get a few before deciding which company will be responsible for getting your pop up displays safely to their destination. However, don't choose your shipping partner based on price alone. A great price that seems too good to be true just might be. Check to make sure that insurance is included in the price, and also check that the amount of insurance is enough to cover your pop up displays and other exhibition pieces. Some companies have a limit on the amount of insurance that's automatically included and many displays exceed this limit by a great deal.
Mishaps can happen at any stage of your event, but ensuring your trade show display makes it to the venue in one piece is the first step. Take care to pack and send everything in plenty of time, with clear labels and choose a shipping partner based on more than just price to help ensure a successful event.
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