Looking for booth designs www.exponents.com Does your design meet your needs? View designs by exponents now!
Retail Weather Report www.WXTrends.com How changes in weather will affect your business. What you can do.
New Business Opportunity www.EnigIn.net Run Your Own Energy Saving Business PLC Seeks International Partners
A POP or point of purchase display can prove to be a very
powerful marketing tool to capture the attention of the target audience.
Growing competition and the changing face of sales promotions has
forced companies to resort to newer techniques of enticing customers
into buying their products. Reviews and statistics have stated that
nearly 60% - 70% of all purchase decisions and verdicts are made with
POP display.
Use of Point of Purchase Display
A point of purchase display refers to any kind of promotional material placed at the 'point of purchase' and includes items, such as interior displays, printed materials at shop counters or window displays. The purpose of using this kind of promotional material is to influence the buying decision of a person when he actually reaches a store. This is done by highlighting the attractive features of a product, its advantages and making certain promotional offers.
Some of the widely used items for POP displays include shopping trolleys, coupon dispensers, wastepaper baskets and interactive kiosks. Recent years have also seen the introduction of electronic and dynamically updated promotional display material. The electronic screens on point of purchase displays are updated on a continuous basis, allowing marketers to develop customized campaigns. These displays can vary greatly in size, from small LCD screen to giant plasma and projection displays, depending on the availability of space.
Benefits of a Point of Purchase Display
A point of purchase display can convert a curious onlooker into an actual customer, thus boosting sales to a great extent. A promotional material aimed at attracting the attention of visitors to a shop or a store, these displays are highly useful and influential. Attractive pictures of products, information related to their usage, details about free gifts and offers are displayed to attract more and more people into buying.
A POP display can also satisfy the curiosity of prospective customers besides resolving any doubts that they may have about a specific product or a brand. Creatively designed displays are not only able to attract an onlooker's attention but also encourage him to try the advertised product.
These displays are highly useful for trade shows and exhibitions and save a lot of effort spent in explaining to each visitor the features of a product. Also, these displays are easy to set up and transport from one location to another. A POP display can be customized to represent your company's positive points and provide important information to the target audience.
These displays can be designed in various shapes and sizes and manufactured by using a variety of material, such as corrugated boxes, sheets and electronic screens.
Use of Point of Purchase Display
A point of purchase display refers to any kind of promotional material placed at the 'point of purchase' and includes items, such as interior displays, printed materials at shop counters or window displays. The purpose of using this kind of promotional material is to influence the buying decision of a person when he actually reaches a store. This is done by highlighting the attractive features of a product, its advantages and making certain promotional offers.
Some of the widely used items for POP displays include shopping trolleys, coupon dispensers, wastepaper baskets and interactive kiosks. Recent years have also seen the introduction of electronic and dynamically updated promotional display material. The electronic screens on point of purchase displays are updated on a continuous basis, allowing marketers to develop customized campaigns. These displays can vary greatly in size, from small LCD screen to giant plasma and projection displays, depending on the availability of space.
Benefits of a Point of Purchase Display
A point of purchase display can convert a curious onlooker into an actual customer, thus boosting sales to a great extent. A promotional material aimed at attracting the attention of visitors to a shop or a store, these displays are highly useful and influential. Attractive pictures of products, information related to their usage, details about free gifts and offers are displayed to attract more and more people into buying.
A POP display can also satisfy the curiosity of prospective customers besides resolving any doubts that they may have about a specific product or a brand. Creatively designed displays are not only able to attract an onlooker's attention but also encourage him to try the advertised product.
These displays are highly useful for trade shows and exhibitions and save a lot of effort spent in explaining to each visitor the features of a product. Also, these displays are easy to set up and transport from one location to another. A POP display can be customized to represent your company's positive points and provide important information to the target audience.
These displays can be designed in various shapes and sizes and manufactured by using a variety of material, such as corrugated boxes, sheets and electronic screens.
You can find a wide variety of point of purchase display for promoting your business and products at http://www.metalineproducts.com. The company's expert staff of designers has been designing creative displays for varied types of businesses.
No comments:
Post a Comment