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Designing an attractive store is crucial for retail businesses.
There are hundreds of expensive business consultants who solely focus on
improving design inside retail stores, and CEOs have been chosen solely
because of their ability to make retail stores more profitable.
Thankfully, businesses do not need to pay a consultant or find a new
leader to improve the retail experience. Here are some tips on interior
design for retail businesses.
Clear Layout Improves Flow and Profitability
Ron Johnson made his name at Apple, where he created the concept for the Apple Store. At a time when electronics retailers were going for bigger stores with more departments and retail items, Johnson took the opposite approach: offer fewer products but make them high-value and have the entire store's layout be visible from the moment a customer enters the store. In an age of internet commerce, where customers seek variety and value online, retail stores cannot compete with online vendors on selection or price. Successful retail stores offer a compelling, convenient experience to customers and that experience begins with a clear layout.
Johnson has brought this lesson to JCPenney, where he currently serves as CEO. Their stores suffered for years with a cluttered layout due to excessive product lines on the store floor. Johnson cut clutter by reducing inventory and only retaining the highest value product lines, as well as creating a "town center" in the middle of the store with spokes that lead to each department, giving the store an elegant and accessible layout. Small business owners can create the same effect by de-cluttering their stores and reducing inventory in low-value product lines.
Colors Matter
Successful retail stores get their customers to spend time in their stores. Customers with longer visit times are more likely to purchase items, especially impulse purchases. Some retail businesses make the mistake of painting their store with interesting or fun colors because they think it will draw attention to their store. They are right -- it draws negative attention from customers. A store with bold colors will make customers want to spend less time there, as bright colors hurt the eyes and overstimulate customers' senses, distracting them from products on the shelves and drawing their eyes toward the walls. Instead, choose cool colors in a pastel shade. Customers will be most relaxed and focused in a room with seafoam green walls; this color has been used in public schools and hospitals for years because of its soothing properties.
Light Their Way
Customers love well-lit stores, but stores that are too bright will be distracting and disorienting. To find the right balance, try to incorporate natural light as much as possible. Customers will already be acclimated to the outside light upon entering the store, which results in less squinting upon entering. Natural light also gives stores an authentic feel; retail stores competing against "big box" stores should utilize natural light to differentiate their shopping experience from competitors. It also helps that natural light reduces electricity bills, which helps boost the store's bottom line.
Clear Layout Improves Flow and Profitability
Ron Johnson made his name at Apple, where he created the concept for the Apple Store. At a time when electronics retailers were going for bigger stores with more departments and retail items, Johnson took the opposite approach: offer fewer products but make them high-value and have the entire store's layout be visible from the moment a customer enters the store. In an age of internet commerce, where customers seek variety and value online, retail stores cannot compete with online vendors on selection or price. Successful retail stores offer a compelling, convenient experience to customers and that experience begins with a clear layout.
Johnson has brought this lesson to JCPenney, where he currently serves as CEO. Their stores suffered for years with a cluttered layout due to excessive product lines on the store floor. Johnson cut clutter by reducing inventory and only retaining the highest value product lines, as well as creating a "town center" in the middle of the store with spokes that lead to each department, giving the store an elegant and accessible layout. Small business owners can create the same effect by de-cluttering their stores and reducing inventory in low-value product lines.
Colors Matter
Successful retail stores get their customers to spend time in their stores. Customers with longer visit times are more likely to purchase items, especially impulse purchases. Some retail businesses make the mistake of painting their store with interesting or fun colors because they think it will draw attention to their store. They are right -- it draws negative attention from customers. A store with bold colors will make customers want to spend less time there, as bright colors hurt the eyes and overstimulate customers' senses, distracting them from products on the shelves and drawing their eyes toward the walls. Instead, choose cool colors in a pastel shade. Customers will be most relaxed and focused in a room with seafoam green walls; this color has been used in public schools and hospitals for years because of its soothing properties.
Light Their Way
Customers love well-lit stores, but stores that are too bright will be distracting and disorienting. To find the right balance, try to incorporate natural light as much as possible. Customers will already be acclimated to the outside light upon entering the store, which results in less squinting upon entering. Natural light also gives stores an authentic feel; retail stores competing against "big box" stores should utilize natural light to differentiate their shopping experience from competitors. It also helps that natural light reduces electricity bills, which helps boost the store's bottom line.
Cameron Chisholm Nicol offer retail architectural design, aiming to give customers an entertaining, comfortable and convenient shopping experience.
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