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You may hear the word "infographic" [information graphic] coming up more and more these days. What's an infographic and why might you need one? I didn't pay attention till I noticed an infographic on a popular blog. Soon I was seeing this infographic everywhere: it had gone viral!
What is an infographic?
An infographic is nothing more than a pictorial way to represent information or facts. A pie chart or bar chart with good labels would be an infographic.
Why are we seeing more idiographics these days?
People are getting more visual all the time. Some information is easier to communicate graphically rather than textually.
As a copywriter, I look at infographics as a way to communicate messages effectively and persuasively. For example, the information must be direct and relevant. An infographic with boring, useless information won't do much.
Successful infographics are simple and purposeful. They use illustrations to make their points. Almost anything can be presented as an inforgraphic. However, I believe that great infographics present information that's easier to grasp as a graphic.
For example, one infographic illustrates how to make 12 types of coffee drinks, with lines to show how much milk, coffee and foam to add. This infographic shares useful information that would be hard to communicate with just words.
On the other hand, a crowded graphic with a lot of words, with dark type on a white background, will be fighting itself. A crowded wordspace won't be effective, whether it's presented as a website or an infographic.
Keep your infographic easy to read. Avoid jamming a lot of info together and using white on black, colored type or confusing layouts. The idea is to draw readers into your info graphic and make the information accessible
How you can use infographics
Make sure the top part of your infographic can function as a standalone symbol that can be embedded in blogs and social media sites, such as Facebook and Pinterest.
When you present your infographic, make sure to include code and permission so others can embed your infographic. The code is just straightforward HTML for a live clickable image. Include your name or logo. You don't want to copyright: you want to go viral..
Where to use your infographic:
Add them to your blog posts, just like any other illustration. A powerful infographic can become a complete post in itself. Make sure you have permission to use the infographic.
Create an infographic for your brand and signature system.
Create an infographic to illustrate an interesting fact, with your company name prominently displayed. One company went viral with a map of Google.
Finally, grab your infographic from a low-end online marketing back. There's no need to make a big investment until you've tested the waters. Your concept and information will be far more important than your decision to use an infographic, and not all information will be best served this way.
When you combine a strong message with a well-executed infogrpahic, you'll have a powerful asset... and you just might see yourself all over the Internet.
Cathy Goodwin, Ph.D., owns CopywritingByCathy.com, a business dedicated to making your online presence rock and your online revenues rise. To get your FREE "5 Point Checklist For a Profitable Website," and to learn more about Cathy and her products and programs
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