How to Define Your Target Audience

By Philana Rogerson

The goal of every business owner that owns a product has the dream of their product being sold to millions of people. With a trendy society it could take one day and then a product could be sold out of every store in America.

We saw this years ago around Christmas time with the toy "Tickle Me Elmo." We see this everyday with clothes companies. These companies are succeeding at an alarming rate because they are first selling their product to their target audience and then the target market is doing the rest of the work.

Now, if you are a business owner, and let's say you have just started a kids clothing line. Maybe your sales have not been good because you don' have any idea who to market to, how to market and where to get started. In order to get your advertising campaign started, you need to first of all, define who your target audience is by asking yourself a few questions, such as:

• Are your clothes for wealthy parents who want to dress their kids nice?
• Are the clothes for every child?
• What age group of kids do you have in mind for your product line?

These are question that need to be answered before you can go on to be a successful business owner. For anyone that owns a business and is trying to boost sales, understanding who your target audience is, is the first step to successful advertising.

Once you have a business you don't want to go around and persuade people to buy your product. You want people to find you and you want them to need your product. This goal is achieved by your target audience doing the selling for you once they love your product.

So how do we find our target audience?

Surely, there are many ways to go about finding the desired target market. Going to venues where they would be and handing out fliers is one way. But what about having them find you?

One sure fire way is to have a web site designed especially for your target audience to find you on the Internet. We aren't talking about just any old page. You need a business web page that is on the first page of search results in order to be right in front of your target audience.

Google map advertising is another way to get in front of your target clients. By using Google map advertising you are creating ads that will be seen by your desired target market. The ads are shown to people that live around locally and therefore are the people looking for your product. Also, you are only paying for ads that are clicked on by people, meaning you are cutting out expenses by people that do not care about your business.

Google map advertising is a cost effective way to help your advertising campaign, while not wasting ten of thousands of dollars.

Before you take another step, you need to get your free report, The Five Best Advertisement Ideas! The 5 tips in this free report are vital to any advertisement strategy that you set up, especially if saving money advertising is important to you. You can also find more good advertisement ideas here!