Displays for Trade Shows - Create a Presence!

By Joshua Hicks

There are no two ways about it-you have to put your best foot forward at an exhibit. Just like with many other situations in life, you might just not get another opportunity to make a good first impression. First impressions count. The appearance of your booth or table speaks volumes-not just about your organization but it also tells a lot about your staff and your organization's core values. One key way to make a good first impression is to make sure you use the right types of displays for trade show appearances. There is no "one size fits all" formula for effective displays for trade show booths or presentation. This truth applies not just for the appearance of your displays for trade show presence but also to the types of displays you choose for your show appearance.

Make no mistake about it, displays for trade show booths or presentations are primarily about branding. Your brand conveys important impressions regarding your organization's professionalism and the value you offer to your target market. The differing types of displays for trade show appearance vary primarily in how they get your brand across. You have to select the differing types based on the type of event and its size. Branded pull up stand displays for events are time-honored effective tools in getting event attendees' attention. These rigid poles with banners are quite simple to set up and very straightforward.

Popup displays for events are one of the most popular display types since they are easy to set up and very mobile-crucial attributes for trade shows and hectic exhibition schedules. Made of light materials like aluminum, you merely unpack your display to show a very professional-looking booth or exhibition space. What makes popup displays for trade show attendance so popular is the huge amount of design diversity its basic architecture can support. One popup display can look very different from another-the only limit is your creativity.

Also known for its mobility, pull up stands are also heavily used displays for trade show appearances. You just unroll your stand and pull it up to unpack it. Pack as much high color high resolution picture graphics in a small package. They allow for maximum portability and graphic professionalism in one easy to move package. Given the proper layout and design, they can accommodate large format printing as well as custom materials for trade show printing.

Another key advantage to pull up stand displays for your events is that they are very space-efficient. You don't need much space for this type of unit since its graphic banner and surfaces do all the work. You get to pack as much branding into its available surface area. Talk about space- and cost-effectiveness! You also save money on labor since you can pack and install this display all by yourself. Among differing types of displays for exhibits and booths, the pull up stand offers a whole lot of latitude.

If you're looking to stand out from your competition, look different! If you're looking for a different impact, one type that stands out from more common displays for shows is the hybrid display. This type is a combination of common booth elements like aluminum parts that stick out and tension fabric. This display is easy to setup, disassemble, and move yet it also enables your brand to produce the impact you need it to.

With the right type of displays for trade show events, you are sure to get your brand noticed by the people you are trying to reach. The key is to study your target clients in a specific event first then formulate a trade show display and branding strategy to maximize your impact at the event.