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Since the birth of the world wide web on the late 90s, people have had different perceptions of a good website design. As new styling methods and new web programming features are released, it is normal that web design standards are changed throughout the years.
As the standards for a good website change, businesses must shift to more conventional designs to make sure that their websites aren't outdated. Pages must come and go, and layouts must change every now and then to make sure that your users will get the best experience out of browsing your website.
Today, minimal designs are more favored compared to complicated and flowery websites. This is mainly because users prefer to see information right away instead of distracting presentations that eventually takes the attention out of the information being searched for. The birth of web 2.0 paved the way for this to happen. Since minimal websites load faster than pages with too much images, people prefer simplicity over design.
However, it does not necessarily mean that you should remove all of the flair from your website. The purpose of redesigning your website is to conform to website standards, and not to completely remove all the creative aspect. With the current CSS version, you can create designs with astonishing results at fast loading speed. The purpose of improving CSS is to minimize a website's loading time by using simple lines of codes instead of larger-sized images.
As people begin to familiarize with your website, your business will surely grow alongside it. Make sure that your website is designed in a way that users will want to get back. There are some cases when websites rank high in search engines yet they don't receive any conversion because their website is hard to navigate and everything is so complicated. You must stick to the concept without sacrificing your brand image.
Social experiments show how people react to a website that they view. Hotspots are mapped, as well as areas where people seem to lack interest. This may just be a psychological factor, but there is no harm in trying to conform to these standards. Make sure that your website is designed in a way that it feels like any other website that they browse, but looks a lot different. A good example would be the basic blog layout. Each blog has a different design, but the logo is always on top, the navigation is below the logo, and the sidebar is on either the left or the right of the content.
These are just some of the things that you need to keep in mind during the website redesignprocess. One last thing to remember is to give your website a personal touch to introduce yourself to the internet.
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