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Most people do pretty well with the technical aspects of setting
up a blog, developing a website, creating their email list, and
beginning to write informative articles. But there is another component
of the success formula that many people are missing or avoiding. And
that piece is YOU.
If you aren't doing something to differentiate your business, you quickly become a commodity. And if your business is a commodity, then you are stuck in a huge dogpile of competitors who basically all look the same to your prospects. You won't be able to charge a premium price. And you won't have loyal customers - they'll simply jump ship at a whim. Yikes! This is not any way to grow your company.
In contrast, anchoring your business around your personal brand will draw people to you, make your business more memorable, and completely differentiate you from your competitors. Your personal brand is what will showcase your unique and authentic self. And when you leverage the brand of YOU, there is no competition.
So how exactly do you do this?
The first thing is to get really clear on your vision. This is the soul of your brand or your Why. It is the very reason that you do what you do. Your vision always reminds you of where you are going, what you are doing, and why you are doing it.
Then begin to write more personal posts on your blog, create videos, give interviews, record podcasts, and share more photographs of your life. Chat informally on Twitter and Facebook. Tell your audience about your successes and your failures. Tell people about your vision. All of these things will magnetically draw people in to you.
By being YOU, you develop a brand that is absolutely unique. People will get really excited about what you are doing. They will spread the word to their friends, they'll sign up for your services, and they'll comment on your blog. And best of all - you are having more fun than ever before because you are in absolute alignment with your Why.
Yes, I know it's friggin' scary. I know it feels weird to write about why you dance under the full moon and why you hate the color aqua and why your last teleseminar only had one person call in. I understand that you don't want to get on video because you're too old, too young, too boring, too pimply, too awkward, too shy, too brassy, too weird, too stuttery, too whatever your latest story/excuse/fear is yelling inside your head right now.
I get all that. But here's what you don't understand about building the brand of YOU. You are the only you in this whole wide world.Your collection of knowledge, experiences, skills, reading lists and network, are yours. Your audience...your right people want to build a relationship with another person. They want to learn about you. They don't care about a faceless company. They care about you.
Show your beautiful, brilliant, awesome, unique self with all of your amazing, fabulous, uniquely perfect quirks, imperfections, weird habits, and imperfections. Your audience will fall in love with you. You'll get noticed by the A-players in your industry. Oh, and you'll sell more of your products and services. Authenticity is a great sales tool.
If you aren't doing something to differentiate your business, you quickly become a commodity. And if your business is a commodity, then you are stuck in a huge dogpile of competitors who basically all look the same to your prospects. You won't be able to charge a premium price. And you won't have loyal customers - they'll simply jump ship at a whim. Yikes! This is not any way to grow your company.
In contrast, anchoring your business around your personal brand will draw people to you, make your business more memorable, and completely differentiate you from your competitors. Your personal brand is what will showcase your unique and authentic self. And when you leverage the brand of YOU, there is no competition.
So how exactly do you do this?
The first thing is to get really clear on your vision. This is the soul of your brand or your Why. It is the very reason that you do what you do. Your vision always reminds you of where you are going, what you are doing, and why you are doing it.
Then begin to write more personal posts on your blog, create videos, give interviews, record podcasts, and share more photographs of your life. Chat informally on Twitter and Facebook. Tell your audience about your successes and your failures. Tell people about your vision. All of these things will magnetically draw people in to you.
By being YOU, you develop a brand that is absolutely unique. People will get really excited about what you are doing. They will spread the word to their friends, they'll sign up for your services, and they'll comment on your blog. And best of all - you are having more fun than ever before because you are in absolute alignment with your Why.
Yes, I know it's friggin' scary. I know it feels weird to write about why you dance under the full moon and why you hate the color aqua and why your last teleseminar only had one person call in. I understand that you don't want to get on video because you're too old, too young, too boring, too pimply, too awkward, too shy, too brassy, too weird, too stuttery, too whatever your latest story/excuse/fear is yelling inside your head right now.
I get all that. But here's what you don't understand about building the brand of YOU. You are the only you in this whole wide world.Your collection of knowledge, experiences, skills, reading lists and network, are yours. Your audience...your right people want to build a relationship with another person. They want to learn about you. They don't care about a faceless company. They care about you.
Show your beautiful, brilliant, awesome, unique self with all of your amazing, fabulous, uniquely perfect quirks, imperfections, weird habits, and imperfections. Your audience will fall in love with you. You'll get noticed by the A-players in your industry. Oh, and you'll sell more of your products and services. Authenticity is a great sales tool.
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