Monday, February 6, 2012

3 steps to make the city's visual identity

by, erwin alfian, M.Ds
many city leaders are not aware of the importance of the city's identity as the crown of the survival of his city. Competition between cities is not only within the scope of the province, but has been regional in scope.
There are three stages to begin planning a visual identity of the city, namely:

 
1. Find out the reasons
The first reason is to look for, what city you need a visual identity, whether it has been lagging behind other developed by the city, has a new concept, there are significant changes in the construction of which, already looks old? Another way to look at all aspects of the city.

2. Find motivation
Motivation is the spirit that animates the characteristic form of visual identity and ideals of the city. how to find the motivation is to see the visual identity of the other cities / who have been there whether we want it to look like / modern / old / futuristic / advanced / colorfull / simple.


3. create a visual
describe the motivation that has been selected by starting from the most interesting icon2 your city, then draw a vicarious motivation techniques.


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