By Bill R Smith
Unmatched ROI for advertisers with personalized video and display ads.
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After the recession that had business and advertisers reeling, much of the online advertising focus was centered on webcasts and email programs. The hope was that these tools would be able to drive up sales, but recently a different online medium seems to be heating up and garnering more attention: display advertising. Display advertising, or banner advertising, is the use of a picture or logo, paired with a succinct piece of text to advertise a brand or product. The tiny picture ads that you see on Google or Facebook are good examples of display ads that are prevalent and effective.
The world of display ads is exploding to the point that it is projected to outpace search marketing, in terms of amount spent, by 2015. The reasons for this unprecedented growth is that marketers are coming to the conclusion that they need to create brand awareness and give the consumers content earlier on in the sales process, as opposed to viewing online advertising as something to be tacked on to a campaign as an afterthought. They also would like to increase the number of times that they can come in contact with these consumers. Given the popularity of Facebook in particular, display ads have become the way to ensure a greater frequency of connection between advertisers and potential consumers.
One other major plus of online display advertising is that they can be specifically targeted and easily tracked. This means that marketers have the ability to aim their display ads at particular audiences, and monitor their success in generating revenue. Additionally, the ads can be retargeted which allows a certain company's ads to be redirected to consumers who have visited that company's website, effectively maximizing ROI.
Interestingly, evolution in targeting strategies is causing there to be a junction of display advertising, search advertising, and social media, which have traditionally remained mutually exclusive. Thus, it's important to utilize a display ad platform with wide and premium access such as Adblade to reach an ad's full potential. When utilizing premium ad networks, advertisers have their ads targeted to specific sites to reach whatever niche audience they are aiming for. The result is an ad that is trafficked in a place where it actually garners views that can turn into revenue. Even the best display ad will never reach is full potential if it is displayed on a website that does not reach the targeted audience.
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