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A company logo when designed effectively can facilitate the
process of branding, to a great extent; but when the same logo design
prove to be a mess, it hampers the entire image of the brand. Hence, the
process of logo-designing holds a lot of significance, as a designer
must keep in mind various aspects which should be considered, and
several mistakes which should be avoided to create a successful logo.
Often, amateurs treat the process of designing a logo as a small deal
which requires just creativity and originality.
However, coming up with a holistically effective logo requires much more than just that. There are a lot of intricacies which should be considered while brainstorming about the most apt and relevant symbol, to be used as a logo. A successful company logo draws the customers towards the brand with the effect of its attraction and the connection it builds with them. As the customers develop a liking for the particular company logo which communicates the core belief of the company, the customers gain confidence to rely on its products or services.
Hence, it needs observation, creativity, experience and analytical skills to design a competent logo; and of course it requires the designer to stay away from the commonest mistakes. First and the foremost, the designer should stay away from creating a logo with a complicated message, which fails to relate with the target market. When the logo fails to convey the right message of the brand or the company, it tends to fail in gaining customers' confidence and trust in the company. The next mistake which a company may make is to select a logo for their brand from stock-images which are far from being original and are used by others as well.
This happens when a company fails to afford a graphic designer and tries to get a logo without any effort, thought or resource. A duplicate logo taken from clip-arts can hugely damage the brand name of the company and can adversely affect the company's popularity and profit in the industry. The message also goes out to those designers who try to save time and effort by getting designing ideas from already existing logos and stock-images.
The next mistake, that a designer should avoid is the usage of inapt colors, fonts, graphics, patterns and size which may disrupt the entire meaning and message of the brand and would end up representing a mismatched symbol. Last but not the least, a logo designer should keep away from following a designing trend blindly, and should use and apply his/her individual creativity and thoughts to come up with unique, simple and expressive design ideas which would click with the consumers quickly.
However, coming up with a holistically effective logo requires much more than just that. There are a lot of intricacies which should be considered while brainstorming about the most apt and relevant symbol, to be used as a logo. A successful company logo draws the customers towards the brand with the effect of its attraction and the connection it builds with them. As the customers develop a liking for the particular company logo which communicates the core belief of the company, the customers gain confidence to rely on its products or services.
Hence, it needs observation, creativity, experience and analytical skills to design a competent logo; and of course it requires the designer to stay away from the commonest mistakes. First and the foremost, the designer should stay away from creating a logo with a complicated message, which fails to relate with the target market. When the logo fails to convey the right message of the brand or the company, it tends to fail in gaining customers' confidence and trust in the company. The next mistake which a company may make is to select a logo for their brand from stock-images which are far from being original and are used by others as well.
This happens when a company fails to afford a graphic designer and tries to get a logo without any effort, thought or resource. A duplicate logo taken from clip-arts can hugely damage the brand name of the company and can adversely affect the company's popularity and profit in the industry. The message also goes out to those designers who try to save time and effort by getting designing ideas from already existing logos and stock-images.
The next mistake, that a designer should avoid is the usage of inapt colors, fonts, graphics, patterns and size which may disrupt the entire meaning and message of the brand and would end up representing a mismatched symbol. Last but not the least, a logo designer should keep away from following a designing trend blindly, and should use and apply his/her individual creativity and thoughts to come up with unique, simple and expressive design ideas which would click with the consumers quickly.
Christina Benson is an online web content writer who writes on diverse topics. Recently she has picked up interest in logo design process and how a variety of logos help in shaping the business images and brands of several companies.
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