7 Things to Know About Marketing Research

By Ron Jacobsen

Ads by Google

Spectos - we monitor it www.spectos.com Individually tailored quality of service measurements.

Marketing Presentation www.studymarketing.org Download powerpoint presentation on marketing and business strategy

Set-up in the Philippines a-bpo.com Consulting for business set-up. Philippines: BPO, KPO, Voice, Data

Here are 7 things for you to know about marketing research:

1. Marketing research can help radio and television broadcast ministries -- here's how. It will help develop a plan for business expansions and identify strengths and weaknesses. It will focus on how to determine information needs and design a research study to meet those needs. It is the research that companies do to study consumers and other companies. It is a required course for marketing majors.


2. It is generally taught as an applications course as opposed to statistics which is taught as a mechanics course. It is a management tool of exceptional significance currently. It won't be able to provide sound marketing decisions-it works as a source of information for decision makers. It is the collection and use of knowledge to compliment marketing decision making.


3. Marketing research is going to be performed over a continuing schedule to assist managerial decisions. It can bring about incorrect choices if not done on a timely basis. It is done to answer this question. It is commonly used to gauge the strength of an organization's marketing mix. It is used to monitor and anticipate modifications in these environments.


4. It is applied frequently to find out authentic customer and prospect opinions, perceptions, needs, and wants. It is the main element in figuring out what the consumer values and the degree of "value" delivery. It is totally different from market research. It is valuable for organizations of any size. It can be conducted effectively by small companies and nonprofit organizations with confined spending budgets.


5. Marketing research is an important resource for businesses to achieve essential information about which to base at times significant enterprise decisions.


6. It is critical to organization results in today's competitive data economy. It can be applied to the development of new products, sales growth, and several other facets of business development. It can give a business an image of what types of new products and services may bring a profit. It is sometimes complicated nor does it give sure results. Marketing research can be very demanding from time to time and needs patience, foresight, ingenuity and plenty of hard work


7. Marketing research is vital to maintaining and improving a company's overall competitiveness. It is the function that links the buyer towards the marketer by means of information. It is generally considered to belong to the academic category of the social sciences.

It is easy enough to conclude that marketing research is something that most businesses must always keep in mind in order to stay ahead on any current and future competition.