5 Building Logo Ideas to Let You Highlight Eco-Friendliness in Your Building Company Logo

By Bobby Sherman

Ads by Google

MM School In Indonesia MM Programs That Shape Innovative Leadership. Contact Us To Know More

bbs.binus.edu/MM/Programs

Singapore Bodybuilders Learn more about local Bodybuilders Find out how to train from the pros

www.FitnessSutra.com

In Facility Management? Facilities Professionals join IFMA for FM networking and education.

www.ifma.org

One of the most notable trends in the global construction industry is customer's growing demand for sustainable building designs. Public awareness of environmental degradation and similar issues has increased manifolds and, now, they want to live in "Green" homes. A number of multinational and national companies have also proclaimed to care for the ecosystem. Hence, a construction company has no option other than to follow the wave; otherwise, it might lose some very important customers. More importantly, to get these customers attracted toward the company, it is extremely important to make the building company logo explicitly communicate the message of eco-friendliness. Here are few interesting ideas that might help you design your very own logo for your construction firm:

• Include an image of two hands holding the Earth. On that Earth, show a little house or 2-3 apartments. The hands will depict the message of protection and care. Add a tagline related to the same theme. Use green colour to write your company's name. For Earth and hand, use natural colours

• Merge the image of recycling and residence. Either you can show the recycling circles around the home or in front of the home. It's good to display the building in green colour but you can also experiment with other shades.

• If your company's name has a letter "O" you can insert an icon of smiling Earth in place of it. Similarly, if there is a letter "T" in the name, you can replace it with the image of a smiling green house. You can also experiment with other letters. Since people are usually aware of the spelling of common words like house and eco, you can easily insert an image in them.

• Use image of a real picture of sustainable house design. You will have to make little modifications in the pictures, like changing the background of the picture or cropping it to focus on the house alone. Remember that you ought not to use large pictures; small sceneries with only one building can be excellent choice for such work.

• Insert the picture of an old man gifting a house to a child. It will not only highlight the durability of your constructed structures but will also show the care of one generation for the next. Designing such a logo can be a little tricky as you cannot insert a very large image. It's preferable to show only above half of the human body. However, it is not a rule of thumb.

There can be thousand different ways to show up your company's environmental consciousness through your building logo. All you need to do is to use these ideas to inspire your mind and come up with more unique and interesting designs.

Bobby Sherman is a logo designer working at professional logo design firm. For more information,find her at building company logo.

Tips for Creating the Story of Your Life!

By Bernadette Boas

Ads by Google

Women in Business Giving Thousands of Ordinary Women Reason to Feel Extraordinary. Read!

StandardChartered.com/hereforgood

Google Apps for Small Biz Google Apps is a suite of tools for your business. Try Free for 30-Days

www.google.com/apps

MBA in HR Management Get an MBA in HR Management with US$640 Off Tuition Fee. Apply Now!

www.RDIHongKong.com

I never really paid attention to the literal meaning of the question "So, what's your story?" I often found it to be sarcasm or merely a spin on asking "What's up?"

However, over the last five years, since being handed a pink slip of freedom from Corporate America, and journeying out into my own entrepreneurship adventure, everything I now do to position myself and my company, is tell my story. It's what every customer, prospect, vendor or partner, even relationship suitor wants: to know, like and trust - my story; YOUR story.

But for a long time, about forty years to be exact, I had no idea of what my story was. And as much as I would love to say I found it along the way, it was more like it was forced on me. If I wanted to put food on the table and a roof over my head, I needed to define, know and believe my story. Once I did, it soon became apparent, that every one of us, in both corporate and small business, whether you receive a paycheck or you have to earn it yourself, has to have their story.

A story that gets people to like, know and trust you. A story that is real and truthful, while provocative, unique or valuable. But first, before anyone else will want to invest in your story, personally or professionally, you have to like, know and trust yourself. Once you do, you will be a magnet and others will want to hire you, do business with you, promote you, follow you, and even, if available, date, marry, and love you.

As a corporate executive for years myself, I never understood this concept of having a story. It confused me even more when prospective clients or peers would ask me, "What is your personal brand?" Gasping in complete confusion, I would respond "What are you talking about?"

Simple, it is your values, beliefs, experiences, mindset and skillset, and so much more, that makes up your 'story'. It is the story that allows someone to know you on a level of like, knowledge and trust, which in turn provokes them to want to engage, collaborate and involve themselves with you.

And if your story, your personal brand, is not one that you like right now or don't know just yet, this is the perfect time for you to shed, change and create the story you want your life to be. How exciting is that?

Here are tips for changing, shedding or creating your story that will reap you riches in business and life:

• Become aware of your current story - on a piece of paper, answer the following question - Who am I (as a woman/man, sibling, spouse/partner/lover, professional/business owner, friend, daughter/son, aunt/uncle, teammate/manager, as a money manager, house organizer, etc)... ?

o Consider all areas of your life that make up who you are right now and how the people, places and things in your life define you

• Review and decide for yourself if your current story is what you want or not.
• If you decide that you want to change, shed parts of, or create a different story then - on a piece of paper, write out the response to - Who do I want to be (what, where, when, how, and with whom)?

o Now, Circle key words that stand out for you in your story which could be key traits, characteristics, power words, goals, aspirations, that will now become part of your story to be used in marketing yourself, your business and your life.

• Once that is written out, answer the question - Why do I want this story versus my own?

o You are doing this separately because your response to Why will provide you the priority or urgency to make the changes necessary to create, shed or change your story

• Decide for yourself if your WHY is big enough for you to move on to the next step. If so:
• Write down 3 things you could be doing today to create, shed, or change your story to the story you want.
• Lastly, now go and act on them. Focus each day on creating the story that you want, so your story can lead you to the riches in business and life you want.

And the next time someone asks you, "What's your story?" you will have a perfect answer. You!

Bernadette Boas is the ball of fire behind Ball of Fire Consulting, Ball of Fire Inc. (media/publishing) and her book Shedding the Corporate Bitch, Shifting Bitches to Riches in Life and Business. Bernadette is a speaker, radio personality of Shedding the Bitch Radio, coach, and the leader of the Shedding the Bitch® movement.

Pavement Signs and A-Boards - Promoting Your Business

By Hannah Makinson

Ads by Google

Google Apps for Small Biz Google Apps is a suite of tools for your business. Try Free for 30-Days

www.google.com/apps

led display standard indoor&outdoor led display stage, advertise, wide application!

www.univiewled.com

Create a Facebook Profile Find Friends, Family & Classmates. Sign Up for Facebook - It's Free!

Facebook.com

Many A frame signs are used on the pavement, outside of a shop as an advertisement to draw potential customers inside. It is the perfect marketing tool for companies to broadcast their best deals to the footfall outside and bring them in store.

Due to the advent of low-cost digital print, A-Boards with poster frames are gradually taking over from fixed message pavement signs. This article focuses on the type with the changeable graphics facility.

A Boards with a very simple design to enable posters to be inserted, have two snap frames mounted back to back onto a folding stand which opens up into an A shape; hence the name A board. The snap frames have four snapping profiles around the edge of the frame which open to allow a poster to be inserted and close to secure the graphic.

Getting the right A board

As there are different models and styles of pavement signs and A-Boards for sale you need to consider which is going to complement your business best. If your company is a modern hair dressers then a stylish aluminum A frame might be what you are after; however if you're a farm shop then a rustic wooden A Board with a built in chalk board would most likely suit your companies theme.

You also need to take your immediate environment into consideration. If you're aiming to display your A Board on a high street then a standard A-frame would suffice. However if you're aiming to display it next to a busy road or car park then a water based pavement sign may be what you need; the extra weight will prevent it from being knocked over from the wind generated by passing cars.

Before purchasing your sign board, think what you want to achieve. Do you want to display printed media or do you want quality hand written signs for a personal touch; or maybe you want both?

If you simply want to write on your A Board with traditional chalk then your choice is simple, a chalk wooden A board will suffice. If you do wish to write with chalk but display your sign outside, then try waterproof but non-permanent chalk pens. Pens like this won't fade in the sun and are water-resistant but can be removed with household products such as degreasers.

If you wish to display printed media as well as hand written signs then there's an answer for that too. With a snap frame A board the poster is inserted into the snap frame behind the poster protectors which come with the product. You can also purchase large chalk cards which insert into the frame in the same way. You can write and draw on these chalk cards with chalk pens (similar to what professional sign writers use for example in pubs). TIP: Create your sign on a flat surface, allow to dry and then insert into the A frame. Remember to keep your advertisements personal to your company as well as showing your best offers; customers like a company to have a personality.

Many styles and models are produced which suit all budgets going from cheap A boards to more premium water based pavement signs. In all instances, little or no assembly is required, as they come preassembled or "flat packed".

Whether you're interested in cheap A Boards for sale, wooden chalk A Boards or budget sandwich boards, Green Magic has them all. Selling quality A Frames direct from the manufacturer for many years now, Green Magic offers a friendly and price economic service to help you find exactly what you're after at http://www.sign-holders.co.uk/A-Frames--Sandwich-boards/c-1-13/

Project03 Tipographic

awesome

project02tipographic

Slice & Slice

project01tipographic

Cutting to break type

Try to make Money, just for daily earning

http://incomepart.com/ref.php

Content Planning: Creating Your Brand Identity

Posted by Vanessa, Editorial Manager on October 10, 2012 at 9:00 am

Build a Solid Foundation with an Identity and a Plan

Talk to any leading Expert Author and you will find a plan (big or small) at the center of their success. If you want to succeed and ultimately get more out of your return on time investment, establishing a plan will help you achieve your article writing goals as well as any goal you wish to achieve.

In any plan – content plans, strategic plans, etc. – you must first define your backstory via a mission and a vision. Once you’ve established these focal points, you can begin to establish your brand identity.

What do you value?

Your brand identity is made up of the visual characteristics unique to you and your organization – on the Internet, that’s everything. One of the keys to developing an identity that resonates with your audience is to identify your core values.

Core values are the attitudes or beliefs of your organization. These values are not a result of the activities you perform. Instead, the activities are a result of your core values.

To define your values, consider the most basic elements of your organization’s principles and beliefs. Examples of core values are maintaining a healthy work/life balance, a commitment to sustainability, and being resourceful. Use these values, along with your mission and vision to align members of your organization as well as guide activities (i.e., “this activity” reflects “this value,” “this product” reflects “this value,” “this article” reflects “this value”).

Is your Expert Author brand identity consistent?

Cover the bases of your Expert Author identity by ensuring everything points back to your mission, vision, and core values. The following are key areas to review and update:

• Author Name – Your name must be consistent between your website and your articles. In addition, ensure your name can easily be found on your website for added transparency and brand exposure.
   
• Author Photo – Readers trust someone they can visualize behind the writing and it’s critical to your Expert Author identity. Use your EzineArticles Author Photo on your website for an easy visual cue of your brand and to reassure the reader of your connection and authenticity. [Learn more]
   
• Author Profile – Your profile is the #1 spot to discuss your credentials as an authority in your niche, your organization, your mission, your vision, and your values. Provide your readers with a call-to-action that will motivate them to visit your website, blog, or other links you provide on your profile. [Learn more]
   
• Niche – When choosing a niche, avoid the broadest area – the smaller you are, the more focused your niche should be. Start small to build big by establishing your credibility in focused areas.[Learn more]
   
• Relevance – Avoid writing articles that are irrelevant to your niche. All content in your article portfolio should reinforce your brand, not weaken it with subjects irrelevant to your audience. Save personal commentaries and other content of that ilk for a personal blog.
   
• Resource Box – Your Resource Box should succinctly include your name, your vision, a call-to-action, and a link to a relevant page on your website.

What are your strengths, weaknesses, opportunities, and threats (SWOT)?

Once you have a foundation, it’s time to take inventory to discover what’s working for you and what’s not. Identify all of your assets – both online and off. Then perform a SWOT analysis to pinpoint areas of improvement as well as effectively create and achieve goals efficiently. Consider the following by using your mission, vision, and values as a lens:

• Strengths – Assets and characteristics that give you and your organization an advantage.
   
• Weaknesses – Assets and characteristics that limit you and your organization.
   
• Opportunities – Outside prospects you can use to improve.
   
• Threats – Outside elements that prevent growth or cause harm.

Once identified, use this information to realign your goals and build the framework of a seamless content strategy that targets readers.

Building a foundation is critical to any successful venture that will resonate with readers. Identify who you are, what you represent, what you value, and be consistent. From there you can identify where you stand and how you can plan to improve. We’ll show you more content planning strategies on audience targeting, evaluating, and more in the next few weeks, so stay tuned!

design, knowledge, store design, marketing, branding, graphic, display, visual merchandiser: HOME FOR SALE

design, knowledge, store design, marketing, branding, graphic, display, visual merchandiser: HOME FOR SALE: SALE NEW HOME WITH ALL NEW FURNISH, READY TO USED luas tanah/LAND: 198 m2 bangunan/building: 138 m2 listrik  2200watt @KOTA BARU ...

A Deeper Kind of Branding

By Doug Shapiro

Ads by Google

Start Company of Your Own www.asian-food.com.tw 

Open Drink Shop?ShangTong-advicing &equipment provided. Sharp Price!

Training Materials CorporateTrainingMaterials.com 

Customizable training materials to teach soft skills workshops.

Miniature Branding Irons www.sloanbrands.com 

Personalized Steak Brands. Hand made on a Texas ranch.

Hey there, my brothers and sisters!

Put on your miner's hat and make sure you packed a sandwich, because we're going even deeper into the idea of branding today.

When we talk about branding for artists, many of us tend to go straight to the celebrities.

You bring the masculine sensuality of Antonio Banderas with the voice of Fran Drescher.

You're Al Roker with Channing Tatum's dance moves.

Excellent! Now your targeted list of agents and casting directors have a mental short-hand for what you bring to the table.

But wait! There's more. Your brand must also reflect your values.

I'll share. When I was challenged to come up with my top two values, I discovered my main motivators are:

Love and Influence.

And now you can take out the sandwich I mentioned earlier because it's story time.

Recently, I was faced with a difficult decision. A brilliant composer/lyricist (and husband/wife) team, not to mention dear friends, had cast me in a reading of their musical. There was a top-notch group of artists participating and I was going to get to duet with one of my all-time best buddies from my teenage years in drama camp (French Woods, for those of you that are curious).

The creative team had shown up in the best possible way, sending scripts and recordings well in advance and I was incredibly excited to sink my teeth into a great project in its early stages.

Then I got the e-mail requesting me to sing a benefit for an incredibly successful theatre company.

A concert version of BABY.

With a group of Broadway powerhouses.

At the Lucille Lortel Theater.

With Richard Maltby and David Shire and the original cast in the audience.

In direct conflict with my friends' reading.

Oy.

Once I realized there was no way to do both, no matter how cleverly I enrolled both parties in my vision, I had a decision to make.

I am running a business. The concert was the better business decision.

This is where my values of Love and Influence come in. I will not leave people I love and respect in a difficult situation. When I know of a job opportunity, I am compelled to get one of my people in there.

I keep of list of guys who are a similar type and vocal range to me for the sole purpose of being able to make a recommendation when I can not take a gig. I called my top go-to guy and he was both available and interested.

Then I CALLED my composer and lyricist friends and spoke with them directly. I did not text or e-mail or leave a voicemail or leave a status update on Facebook and hope they saw it. I spoke with them directly, explained my choice, and let them know I had an amazing actor ready and willing to take my place. The situation resolved with all parties feeling taken-care-of and excited about each other's success.

And then I sang the score of BABY for Maltby and Shire. Holy Potato, what a night!

So I ask thee, Actors, how do you want to show up in the world? This is an essential part of your brand, what you are selling.

Your brand informs what headshots to use, which audition materials to pick, and how to phrase your correspondence. Yes! And now you need to make sure your brand shines also through your social media status updates and in your day-to-day dealings with your colleagues in that same consistent manner.

How you show up for your colleagues is a sacred and wonderful part of your brand.

So Actors, here's your challenge. Take a step back and ask yourself what is important to you as a person. Is it family? Love? Money? Power? Influence? Reputation? Prestige? Physical Appearance? Saving Face? Political Beliefs?

Take some time and choose two defining values.

Now, choose to show up in the world, true to your brand, in your very own brilliant, authentic way.