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When you hear the word Google you think about surfing the
internet, Facebook equates to social media, Fed Ex equals quick
delivery, Xerox (to people over the age of 40) means copying a document,
Tabasco is synonymous with hot sauce, and when you use the word Kleenex
you are really asking for a tissue.
What all of these brands have in common is that they have made their products and services easy to use and synonymous with the generic product. They have built niches for themselves that allow you as the consumer to integrate what they are selling into your life, and make it something that you want to share with your friends. The take away: Make it easy for your customers to do business with you. The more convenient your services and products are to use the more likely they will be used. Federal Express became Fed Ex by taking a package and delivering it in less time than the U.S.post office. When someone thought of the overnight, two day or even five day shipping of an official document or package they said "Fed Ex it"; in due time Federal Express changed their name to Fed Ex.
Whenever we develop a new product or service we want to be all things to all people. That doesn't usually work; what does work is doing one thing and doing it well for a year or two, and then building your line extension utilizing the theme that you started with. The take away: Do one thing and do it well. Companies that succeed usually focus on one service or product that roots itself in the life of the customer. Google became invaluable by providing one of the best search options online. As their customer base grew, they started to branch out into other areas in the online world which made them the household name that they are today.
In today's world we are inundated with messaging; just try to remember what you saw on television last night. If you want your message to resonate with your target audience keep it short and sweet. If you offer too many things in your messaging then your customer won't always think of your product or service first. The take away: Simplify your messaging. Don't confuse your customer with words that muddy up your messaging. Nike does this well with their slogan "Just Do It!" which means you have a can-do attitude and are ready for a physical challenge. "Just Do It!" has made a little known shoe company from the 80's into a billion dollar business.
The easiest and best way to start your business down the VERB-UP path is to begin with one simple targeted idea. Your customers will reward you with their loyalty if your brand does what your message says it will.
I am a Marketing and Sales professional, with over 15 years of
experience producing integrated marketing that resonates with the target
audience and breaks through the media clutter. My strength is in
expanding a customer base, by blending strategic business development
practices and driving results through clear, actionable and
choreographed business plans. Adept at strategizing, organizing,
simplifying, and negotiating business deals. I have extensive experience
in social networking and regularly conduct workshops on the strategic
use of tools like LinkedIn, and Blogs for inbound and outbound
marketing. I enjoy creating partnerships, sponsorship opportunities,
lead generation, interactive/traditional marketing strategies and
working on tradeshows (including events and sampling programs). I am
available for consulting assignments as well as a full time marketing or
an account director position.
What all of these brands have in common is that they have made their products and services easy to use and synonymous with the generic product. They have built niches for themselves that allow you as the consumer to integrate what they are selling into your life, and make it something that you want to share with your friends. The take away: Make it easy for your customers to do business with you. The more convenient your services and products are to use the more likely they will be used. Federal Express became Fed Ex by taking a package and delivering it in less time than the U.S.post office. When someone thought of the overnight, two day or even five day shipping of an official document or package they said "Fed Ex it"; in due time Federal Express changed their name to Fed Ex.
Whenever we develop a new product or service we want to be all things to all people. That doesn't usually work; what does work is doing one thing and doing it well for a year or two, and then building your line extension utilizing the theme that you started with. The take away: Do one thing and do it well. Companies that succeed usually focus on one service or product that roots itself in the life of the customer. Google became invaluable by providing one of the best search options online. As their customer base grew, they started to branch out into other areas in the online world which made them the household name that they are today.
In today's world we are inundated with messaging; just try to remember what you saw on television last night. If you want your message to resonate with your target audience keep it short and sweet. If you offer too many things in your messaging then your customer won't always think of your product or service first. The take away: Simplify your messaging. Don't confuse your customer with words that muddy up your messaging. Nike does this well with their slogan "Just Do It!" which means you have a can-do attitude and are ready for a physical challenge. "Just Do It!" has made a little known shoe company from the 80's into a billion dollar business.
The easiest and best way to start your business down the VERB-UP path is to begin with one simple targeted idea. Your customers will reward you with their loyalty if your brand does what your message says it will.
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