The History of Posters

By Richard Asset

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Posters have had an eventful history since they were first used to advertise products at the dawn of the printing age. Although they are still used today to advertise anything from movies to music concerts and travel, they have also had an interesting brush with some of the most moment's events in history...
Propaganda and Political Posters
During both the First World War (also known as the Great War) of 1914 - 1918 and the Second World War of 1935 - 1945 recruiting posters became very common, many of which have become part of the national consciousness of all of the participants in both wars. Examples of the posters are:
• Lord Kitchener Wants You (British and Commonwealth - World War 1)
• Uncle Sam Wants You (American - World Wars 1 and 2)
• The Winter Aid (Winterhilfswerk) Appeal (German - World War 2)
• Long live Red Army of workers and peasants - the true guard of the Soviet borders (Russian - World War 2)
During this time posters were also used to warn of foreign spies:
• Loose Lips Sink Ships (British and Commonwealth - World War 2)
And to exhort people to work harder for the war effort:
• Rosie The Riveter (British and Commonwealth - World War 2)
Later on, in 1989, during the democratic revolutions in Central and Eastern Europe propaganda posters once again played a part in motivating change and national fervor. These posters were often hand-made and were posted on political rally points such as the statue of St. Wenseslas in Prague, the Berlin Wall and the grave of Imre Nagy (a Hungarian communist politician who was brought down by the Soviet invasion during the failed Hungarian Revolution of 1956) in Budapest.
Movie Posters
The film and movie industry around the world also used the power of the poster to inform and entice patrons to watch their movies. Some of the most well know movie posters over the years have been:
• Metropolis (1927)
• The Mummy (1932)
• Bride of Frankenstein (1935)
• Star Wars, A New Hope (1977)
• Alien (1979)
• Back to the Future (1985)
Travel Posters
Since the introduction of public forms of transport such as trains, ships and planes posters have been used to promote holiday destinations both within a local environment and around the globe. One of the most well known forms of travel posters can be dated back to the 1920's and 1930's in which Art Deco style posters were used to advertise American beach resorts.
The Modern Use of Posters
In this day and age posters are more popular than ever and are still used to advertise anything from the latest blockbuster movies to comic book launches. This is because they are cost effective, vibrant and can be used to evoke an emotion from people that very few other advertising mediums can.

The author is a digital poster printing and digital book printing specialist who has worked in the South African Printing industry for over a decade.

Infographic Animation A New Way To Communicate With Your Clients

By Sunny Singh Arora

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Infographic animation combines information and graphics together. That is, it is communication of information in graphical form. The object behind Infographic animation is to simplify the communication of large as well as complex data which is otherwise difficult to communicate. In this kind of animation, data is not conveyed alone but is accompanied with sounds, moving images and photographs etc. They are shown to move in from different directions to make the viewers engaged to them thoroughly. This helps the sender and receiver of data to communicate faster and in a simpler way.
Videos using Infographic animation can be used to impart education, give training and instructions etc. They can also be used to give demonstration of statistical products, such as that of insurance or banking sector. By adding them to a website, textual need of a website can be reduced considerably. Plus, they can also make traffic to a website flow faster than ever.
To create animation come alive in a video, following points are to be considered:
1. The video should be short. A long video adversely affects its viewership as these days everyone wants to get informed quickly and conveniently. A short, crisp and convincing video delights as it informs.
2. Know your target audience. It is highly recommended to know your target audience. A video made without knowing the target audience is just like shooting the arrow without knowing the target.
3. These videos should be backed with the right script. A right script compliments such videos. They enhance the overall effect of the video.
4. Such videos must be simple yet interactive in its appeal. This means that the video should have a balance of animation and message. There should not be such a heavy use of animation that the message of the video gets downplayed. The idea is that the message of the video should be clear to everyone.
5. The characters in such videos must inspire viewers to express a certain kind of emotion to make them share such videos with more and more people.
6. It is also important to give such videos a shape of a story so that the video not only informs but also entertains at the same time.
7. The overall effect of such videos should be such that they succeed in creating an image into the minds of viewers
8. An animated video makes it easier to achieve the marketing objectives of a company.

Videos with Infographic Animation has today proved to be a boon for the businesses dealing in large monumental data. The best way to streamline the load of ever increasing data is to create animation video which is informative and interactive at the same time.
Sunny Arora
President/CEO
Video Production Company
From Broadcast2world

Embroidery Digitizing And Vector Conversion

By Mary Kate

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Vector art is a process in which the raster images are converted into line art images through the use of vector lines to opposite dots. Some common formats used in vector conversion are .bmp, .gif and .jpg in which small dots are used to create pictures and other images. Vector images are smaller than the Bitmap images and they can be scaled down at any level possible without ruining the resolution. Various print houses require vector files and vector images also allow you to change the color and edit the picture in any way you choose. A vector image is detailed and no resolution is lost in it. In embroidery digitizing the art done manually is converted into computerized form which tells a computer how to move during the embroidery process.
In this process the digitizer first studies and analyzes how the embroidery is and sees if any alterations have to be made within it. Then it is modified in a graphic program with its logo and texts and after that it is opened in an embroidery program for further editing. There has to be a stitch file created and the digitizer has to decide the pattern as to how the logo may run. The path can determine the position of the design and when it will finish. If a wrong sequence is chosen then there might be gaps or errors in the text of the design. The pathing pattern will determine the entire design and the complete time to complete it. Then the digitizer allocates the stitch type to each group based on which stitch would make the best artwork. The digitizer adds the underlay stitches which help in creating a perfect logo. Underlay helps the fabric to stabilize and have a smooth surface so that the design can continue without any hindrance. The three types of stitch types are run, satin and fill stitches and each stitch requires different variations types on it.
The digitizer must also decide on the fabric he must stitch on and make adjustments according to it. Every fabric requires different sorts of stitches and must be dealt with differently so that the results are positive. The design also moves while it is being embroidered and this causes the stitches to shift from time to time. A digitizer must keep these movements of the fabric in mind and make adjustments according to it so that the design is not tampered with. Designs which are more colorful and require minute fine details take up more time as compared to others. The process of digitizing requires much expertise and time and must be done with great patience. A well digitized design enhances and refines the logo and makes it outshine the cloth no matter what the quality of the cloth is and this is the key characteristic of a good digitizer.
Both embroidery digitizing and vector conversion are growing businesses today and their services are required nearly by all firms and business's in one way or the other. These are flourishing fields and require real expert workers who know what they are doing with the cloth without ruining it. There are a number of embroidery digitizing and vector conversion companies over the internet also but the decision by the consumer must be made wisely as not all the companies have real expertise as this is a highly skilled job.

For more information about embroidery digitizing and vector conversion plz visit our site www.sgi-int.com

Brand Crisis Disaster and Corporate Branding Recovery - Case Study

By Lance Winslow

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The other day, I had an interesting conversation with a gal who is a sports radio personality about personal branding, specifically using social online networks. She reminded me of the common perception that constant bombardment, reinforcement, and frequency of implantation on the consumer, or in this case the radio listening audience was paramount to keeping her name and her radio show in the minds of those listeners. She's right in every regard, so is her station manager which recommended this. Okay so let's talk shall we?
You see, when it comes to branding a product, service, or even a person there are certain things which remain the same. Okay so let's talk about a different venue when it comes to branding, and that would be maintaining a strong brand after a crisis or PR disaster. There have been many radio personalities who have put their foot in their mouth, and said the wrong thing at the wrong time. Some of them have been kicked off the air or lost their contracts with the radio stations that hosted their shows.
Often those that syndicate the show were caught in the loop, and the radio stations agreeing to air those shows dropped them like a hot potato. The same thing happens with products such as the famous Tylenol case study where the company handled things perfectly, or the case of Perrier Water where they completely watched their brand name disintegrate.
There was an interesting article recently in Reuters titled; "Exclusive: AIG to resume use of its brand name," on June 28, 2012 by Ben Berkowitz which stated;
"American International Group Inc. will resume using its brand name in public in a move to recognize the company's turnaround, Chief Executive Bob Benmosche. AIG, which received $182 billion in government bailouts during the financial crisis, has all but shunned its own name for years. Not only did various AIG units reorganize under rebranded holding companies, at one time employee ID badges did not even identify the company by name to protect employee safety."
Now that AIG has paid back most of government loans, and the government made some $2 Billion on the deal, now AIG is looking good again. Talk about a huge crisis, and a potentially unrecoverable situation, it turns out that strong leadership and time healed that wound. Today, although AIG may have a black mark in the minds of some, it is still well known in the financial community throughout the world, and I would say to you that; AIG is back. They are back in the game, and their brand name will reflect their strength in their industry. Please consider all this and think on it.

Lance Winslow has launched a new provocative series of eBooks on Brands and Branding. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net

Roadmap to Entreprenuership

By DeKesha Williams

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What inspired me to start my business?
I had always wanted to be a buyer for a big retailer. I pursued a Bachelor of Art Degree in Fashion Merchandising from Old Dominion University to ensure I had the appropriate skills to become a buyer for a retail chain. Ultimately, my academic background and retail experience has helped me to refine my God given gifts in preparation for becoming a buyer for my own business.
I recall participating in a spiritual gifts class at church approximately seven years ago. The class helped me to realize that God has given me a number of gifts to include: strong administrative skills, strong leadership skills and wisdom. However, at that time I was not ready to make use of my God given gifts. I was the servant who dug a hole and buried his treasure. Matt 25:14. I buried my talents.
There was a time when I yearned to be a District Manager for a retail chain. In time, God blessed me with the opportunity to become a District Manager for a small company. Mission accomplished. I was hired as a District Manager, even though I had no multi management experience. Now, look how God works.
As a District Manager, I began to cultivate my spiritual gifts which were revealed to me during the spiritual gifts class I attended at my church. I used my strong administrative skills to organize some chaotic situations. I used my strong leadership skills to develop and inspire those whom I led. As a result, they began to believe they could achieve whatever goals they set for themselves and ultimately achieved the goals the company set for them ninety percent of the time.
My retail experience includes over 15 years of management and leadership, which led me to step out on faith and work for myself. I can remember a shipment of L.E.I jeans coming off the truck and being delivered to the Juniors department. I reviewed the packing slip and noticed the production cost was $4.99 and so I tagged the jeans for $29.50. I said that I would NEVER pay full price again.
One day I found myself reflecting on my retail experience. In the past fifteen years, I have successfully managed resources for other companies. At one time I was managing thirteen stores with over 60+ employees effortlessly. NOW, if I can do that and be continue to be successful as a District Manager, then I can have my own business one day.
Now the question is, "What will I sell?" I had no clue. I started to reflect on the things that I loved and enjoyed and that is when it hit me. Shoes! I love shoes! I cannot resist a pair of fun, fashionable, and sassy shoes. That was it. I decided to sell shoes online and eliminate the overhead cost associated with retail chains. It was then the research began in which I determined in 2008 that shoe retailers registered sales of $27 billion, according the Annual Trade Survey. In 2011, the NPD group reported that women spent over $38.5 billion on shoes, in which over 50% were sales for shoes with 3" heels or greater.
The online world was becoming the way people were purchasing products and services. Women would never stop purchasing shoes and so if I could make just 1% of the $38.5 billion in sales, I could be very successful. I drafted a business plan with the help of a marketing consultant and landed a business loan to purchase my inventory.
It took five months to create a logo and develop my website. On May 26th the website was launched. By the end of the year, the average individual transaction amount was $80 (US dollars). As of April 2012, the average individual transaction was $104 (US dollars).
Months ago, I wrote an article entitled, "Dreamers can be Achievers" and it includes 5 simple steps to start a business or accomplish your goals. I truly believe that you have to have a vision before you can have a plan. Your vision has to connect with your passion or you will get burnt out. Once you've connected the mental dots, it is a matter of getting your thoughts on paper. Once you declare your vision on paper, you will have a roadmap to success.

Hi, my name is Dee Williams, Business Strategist with Vizions Consulting. We focus on the growth of small businesses. We help our clients increase profitability by implementing cost-efficient strategies that are S.M.A.R.T. (Specific.Measurable.Attainable.Realistic and Timely.)
Are you motivated to move your business to the next level. Join our weekly #shoebiz success strategies newsletter at http://stilettoinstitute.com/shoebiz.html

Fundamental Tips to Begin Creating an Effective Video

By Andrew L James

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As you browse on the internet, you will notice that video advertising is out there everywhere. Video production is considered as a very effective way to advertise these days. Take note that people tend to spend more time on sites that have pictures and videos than those with just a bunch of words. That's why video production is gaining a lot of interests among businesses these days. But when making a video, it is said that you have only ten seconds to grab your viewer's attention. With this, it is imperative that the video you will create must have an engaging content. But for those who are new into the field of video production, they might ask where to start and what to do first? Here are some tips to begin creating an effective video.
Begin with Your Basic Idea
Just like any other project, your video production must also begin with the basic idea that you want to get to your intended viewers. Before the actual video production begins, take note that this is the start of the pre-production process.
Have a Program Objective
Your program objective is the single, overall defining idea, concept, or information that you really want your video to get across or say to your audience. This is what you want your audience to get from your created video. Have a simple program objective with a good sharp focus for the general audience to be able to understand it. Meanwhile, a very broad program objective is generally hard for the audience to understand. It should be avoided unless the video is just strictly for entertainment.
Consider the 'Angle' or 'Treatment' of Your Video
The angle of a video is a specific approach, viewpoint or slant on the subject, story or concept that you are trying to deliver to your audience. When making a video, your treatment of the subject should be real, relevant and fresh to the audience. Use an angle that will get the audience involved with the video. Although this may require a bit of time and hard thinking on your part, remember, that a good angle is one of the most important factors to a successful video. Moreover, a good angle can also transform a not-so-very interesting story into a one that can attract a wide audience.
Make a Good Script
A good video has a good written script. This is one of the factors that you should pay attention to in order to come up with a great video. To do this, you have to understand your company's products and services, as well as its unique selling points. Also take a look at your target audience and their concerns, before you even begin the script writing process.
If all of those above-mentioned points are already addressed, you can now proceed to the production stage. Remember that having an idea and channeling it through to a completed video can be demanding. But if you have clarity on what you want to make, you will have a great chances of producing an outstanding video. While the world of video production can be daunting for those who are not familiar with it, one should realize that it is a powerful medium to convey a message.

Andrew James is a Production Manager at Salt Lake City Studio - the most versatile TV, WebTV, and Video production in Salt Lake City. If you want to hire the best video production company in Salt Lake City, call us at Tel: 801 916 7597 or visit us at 8683S 700W "Studio" Sandy, UT 84070.

IT Branding: Why IT Needs a New PR Campaign

By Stephen Van Vreede

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IT as a road block to business success
Let's face it, IT departments have been notorious over the years for squashing the dreams and aspirations of folks in the rest of the organization. So much so that many operations people think they hear the response "No" from IT almost as much as they hear it from the legal department. If you're a techie or an IT manager, and you're thinking "No, you're wrong!" well, there you go again.
The BYOD Phenomenon
Consider it from the perspective of other people in the organization. Why do you think the Bring-Your-Own-Device (BYOD) issue is so huge today? Simply put, people have tools and applications that work and that they are comfortable with already available on personal laptops, tablets, smartphones, etc.
Now I am not necessarily advocating for or against a BYOD policy. I'm just using it to demonstrate the fact that if IT were delivering all the technologies, tools, and services in a format that worked well for the business, people would not feel the need to bring their own technologies to work to get things accomplished.
Should IT Always Say Yes?
No. I'm reasonable... relatively. I know that people will make the strangest, most absurd requests. I would never recommend trying to fulfill those just to improve the perception of the IT department. It would be a huge waste of time and resources. What's clearly lacking in most organizations is a clear strategy. For IT, it's difficult to develop a plan if you don't understand the role of the IT organization within the company as a whole. Setting a clear direction that everyone, in IT and across the company, can fully understand has to come first.
Building the IT Brand
Now IT can go about developing their brand message and communicating it across the company. This includes communicating it to the IT resources. In fact, the focus on this brand, or the value IT provides the business, should be ingrained as part of the IT culture, new hire training, team member development, performance management, and all similar areas. With this approach, you go beyond simply talking about a theoretical value and begin demonstrating your commitment to it by practicing what you preach and holding everyone in IT accountable for ensuring it gets fulfilled.
Over time, the rest of the organization will buy in to this model. IT may not be able to say "yes" to every pipe dream, but people will know that reasonable requests will be fairly evaluated by IT. This is especially true if IT responds to the requests by firmly stating what can be done, in what time frame, with what number of resources, at what cost, and at what level of involvement from the business unit.
The concept is fairly simple, but fostering this kind of change in a legacy IT environment is no small feat. But you must start somewhere. By putting the right talent with the proper mindset and effective leadership in place, you'll make a great start.
Personal Brand Impact
Of course, for IT pros, you can use similar concepts to develop or enhance your personal brand statement. Think about it. If most organizations don't do this well, it provides you with the opportunity to differentiate yourself by developing such a culture within your IT department or specialty area. When hiring managers read about it on your resume or in your online profile, they will understand how difficult this culture is to achieve and will be impressed with what you've accomplished.

Stephen is the ITtechExec, a "Go To" Personal Branding Strategist for IT, engineering, manufacturing, telecommunications, call center, medical device, and other STEM/technical specialty professionals. By translating technical activities and leadership achievements into a clear, consistent message that's meaningful to business executives and recruiters, Stephen generates at least a 5x return on investment on job seeker resumes, cover letters, LinkedIn profiles, bios, and other online platforms. The ITtechExec offers a proprietary job search lifecycle management approach to guide technical candidates through brand strategy development, documentation, interviewing preparation, job search strategy development, and online brand management. Contact Stephen today at (866) 755-9800, http://www.ittechexec.com, or stephen@ittechexec.com.