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There
is a said "For me, being memorable is more important than winning".
Your logo should be unique and innovative, which helps you to get great
response from market place. Plenty of small businesses end up wasting money and time on their logo design just because they
do not know how to design an unforgettable logo. If you own a business
and are looking to get an innovative logo design, which represent your
business efficiently, then you need to know how a logo should be designed to give your business a professional look.
I think there are following elements, which helps you to make your logo memorable and unique.
Planning:
The first step is to make a plan. What sort of product are you doing to promote? How do you want to target your audience? How do you want them to recognize you after looking at your logo? What kind of impression do you want to leave? Once you answer these questions, then you will able to design a good logo for your business. I would like to suggest you to be calm and create a strategy wisely. You must remember that, "Everything is designed. Few things are designed well".
It must be unique and creative:
If you want to establish a name, your logo design should be unique, innovative and appealing. There are many great and well-known logos in this world with each having a unique brand identity and individuality for e.g. Nike, Apple and IBM each of these logos are unique in sense to represent their real brand identity. Your logo should depict the vision of your Business in terms of quality and uniqueness. You can say quality and uniqueness is the key of victory.
Try to keep it Simple:
Make sure that you keep the design as simple as possible. A simple and unique logo design is easily memorable, as we know that "Everything should be as simple as it is, but not simpler."
Therefore, you should avoid copy-write logo designs. That is understood the logo is designed to attract customers towards a company therefore, it should be simple and straightforward. The more complexity you add, the more it is likely that clients will overlook the logo. All well-known brands like IBM, Motorola, HP and KFC have simple, conspicuous and easily understandable logo designs. This sort of logo helps your customers can easily retain your Business identity in their minds and they can easily recall it later.
I think there are following elements, which helps you to make your logo memorable and unique.
Planning:
The first step is to make a plan. What sort of product are you doing to promote? How do you want to target your audience? How do you want them to recognize you after looking at your logo? What kind of impression do you want to leave? Once you answer these questions, then you will able to design a good logo for your business. I would like to suggest you to be calm and create a strategy wisely. You must remember that, "Everything is designed. Few things are designed well".
It must be unique and creative:
If you want to establish a name, your logo design should be unique, innovative and appealing. There are many great and well-known logos in this world with each having a unique brand identity and individuality for e.g. Nike, Apple and IBM each of these logos are unique in sense to represent their real brand identity. Your logo should depict the vision of your Business in terms of quality and uniqueness. You can say quality and uniqueness is the key of victory.
Try to keep it Simple:
Make sure that you keep the design as simple as possible. A simple and unique logo design is easily memorable, as we know that "Everything should be as simple as it is, but not simpler."
Therefore, you should avoid copy-write logo designs. That is understood the logo is designed to attract customers towards a company therefore, it should be simple and straightforward. The more complexity you add, the more it is likely that clients will overlook the logo. All well-known brands like IBM, Motorola, HP and KFC have simple, conspicuous and easily understandable logo designs. This sort of logo helps your customers can easily retain your Business identity in their minds and they can easily recall it later.
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