Wednesday, December 5, 2012

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One of the most notable trends in the global construction industry is customer's growing demand for sustainable building designs. Public awareness of environmental degradation and similar issues has increased manifolds and, now, they want to live in "Green" homes. A number of multinational and national companies have also proclaimed to care for the ecosystem. Hence, a construction company has no option other than to follow the wave; otherwise, it might lose some very important customers. More importantly, to get these customers attracted toward the company, it is extremely important to make the building company logo explicitly communicate the message of eco-friendliness. Here are few interesting ideas that might help you design your very own logo for your construction firm:

• Include an image of two hands holding the Earth. On that Earth, show a little house or 2-3 apartments. The hands will depict the message of protection and care. Add a tagline related to the same theme. Use green colour to write your company's name. For Earth and hand, use natural colours

• Merge the image of recycling and residence. Either you can show the recycling circles around the home or in front of the home. It's good to display the building in green colour but you can also experiment with other shades.

• If your company's name has a letter "O" you can insert an icon of smiling Earth in place of it. Similarly, if there is a letter "T" in the name, you can replace it with the image of a smiling green house. You can also experiment with other letters. Since people are usually aware of the spelling of common words like house and eco, you can easily insert an image in them.

• Use image of a real picture of sustainable house design. You will have to make little modifications in the pictures, like changing the background of the picture or cropping it to focus on the house alone. Remember that you ought not to use large pictures; small sceneries with only one building can be excellent choice for such work.

• Insert the picture of an old man gifting a house to a child. It will not only highlight the durability of your constructed structures but will also show the care of one generation for the next. Designing such a logo can be a little tricky as you cannot insert a very large image. It's preferable to show only above half of the human body. However, it is not a rule of thumb.

There can be thousand different ways to show up your company's environmental consciousness through your building logo. All you need to do is to use these ideas to inspire your mind and come up with more unique and interesting designs.

Bobby Sherman is a logo designer working at professional logo design firm. For more information,find her at building company logo.

Tips for Creating the Story of Your Life!

By Bernadette Boas

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I never really paid attention to the literal meaning of the question "So, what's your story?" I often found it to be sarcasm or merely a spin on asking "What's up?"

However, over the last five years, since being handed a pink slip of freedom from Corporate America, and journeying out into my own entrepreneurship adventure, everything I now do to position myself and my company, is tell my story. It's what every customer, prospect, vendor or partner, even relationship suitor wants: to know, like and trust - my story; YOUR story.

But for a long time, about forty years to be exact, I had no idea of what my story was. And as much as I would love to say I found it along the way, it was more like it was forced on me. If I wanted to put food on the table and a roof over my head, I needed to define, know and believe my story. Once I did, it soon became apparent, that every one of us, in both corporate and small business, whether you receive a paycheck or you have to earn it yourself, has to have their story.

A story that gets people to like, know and trust you. A story that is real and truthful, while provocative, unique or valuable. But first, before anyone else will want to invest in your story, personally or professionally, you have to like, know and trust yourself. Once you do, you will be a magnet and others will want to hire you, do business with you, promote you, follow you, and even, if available, date, marry, and love you.

As a corporate executive for years myself, I never understood this concept of having a story. It confused me even more when prospective clients or peers would ask me, "What is your personal brand?" Gasping in complete confusion, I would respond "What are you talking about?"

Simple, it is your values, beliefs, experiences, mindset and skillset, and so much more, that makes up your 'story'. It is the story that allows someone to know you on a level of like, knowledge and trust, which in turn provokes them to want to engage, collaborate and involve themselves with you.

And if your story, your personal brand, is not one that you like right now or don't know just yet, this is the perfect time for you to shed, change and create the story you want your life to be. How exciting is that?

Here are tips for changing, shedding or creating your story that will reap you riches in business and life:

Become aware of your current story - on a piece of paper, answer the following question - Who am I (as a woman/man, sibling, spouse/partner/lover, professional/business owner, friend, daughter/son, aunt/uncle, teammate/manager, as a money manager, house organizer, etc)... ?

o Consider all areas of your life that make up who you are right now and how the people, places and things in your life define you

Review and decide for yourself if your current story is what you want or not.
If you decide that you want to change, shed parts of, or create a different story then - on a piece of paper, write out the response to - Who do I want to be (what, where, when, how, and with whom)?

o Now, Circle key words that stand out for you in your story which could be key traits, characteristics, power words, goals, aspirations, that will now become part of your story to be used in marketing yourself, your business and your life.

Once that is written out, answer the question - Why do I want this story versus my own?

o You are doing this separately because your response to Why will provide you the priority or urgency to make the changes necessary to create, shed or change your story

Decide for yourself if your WHY is big enough for you to move on to the next step. If so:
Write down 3 things you could be doing today to create, shed, or change your story to the story you want.
Lastly, now go and act on them. Focus each day on creating the story that you want, so your story can lead you to the riches in business and life you want.

And the next time someone asks you, "What's your story?" you will have a perfect answer. You!

Bernadette Boas is the ball of fire behind Ball of Fire Consulting, Ball of Fire Inc. (media/publishing) and her book Shedding the Corporate Bitch, Shifting Bitches to Riches in Life and Business. Bernadette is a speaker, radio personality of Shedding the Bitch Radio, coach, and the leader of the Shedding the Bitch® movement.

Tuesday, December 4, 2012

Pavement Signs and A-Boards - Promoting Your Business

By Hannah Makinson

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Many A frame signs are used on the pavement, outside of a shop as an advertisement to draw potential customers inside. It is the perfect marketing tool for companies to broadcast their best deals to the footfall outside and bring them in store.

Due to the advent of low-cost digital print, A-Boards with poster frames are gradually taking over from fixed message pavement signs. This article focuses on the type with the changeable graphics facility.

A Boards with a very simple design to enable posters to be inserted, have two snap frames mounted back to back onto a folding stand which opens up into an A shape; hence the name A board. The snap frames have four snapping profiles around the edge of the frame which open to allow a poster to be inserted and close to secure the graphic.

Getting the right A board

As there are different models and styles of pavement signs and A-Boards for sale you need to consider which is going to complement your business best. If your company is a modern hair dressers then a stylish aluminum A frame might be what you are after; however if you're a farm shop then a rustic wooden A Board with a built in chalk board would most likely suit your companies theme.

You also need to take your immediate environment into consideration. If you're aiming to display your A Board on a high street then a standard A-frame would suffice. However if you're aiming to display it next to a busy road or car park then a water based pavement sign may be what you need; the extra weight will prevent it from being knocked over from the wind generated by passing cars.

Before purchasing your sign board, think what you want to achieve. Do you want to display printed media or do you want quality hand written signs for a personal touch; or maybe you want both?

If you simply want to write on your A Board with traditional chalk then your choice is simple, a chalk wooden A board will suffice. If you do wish to write with chalk but display your sign outside, then try waterproof but non-permanent chalk pens. Pens like this won't fade in the sun and are water-resistant but can be removed with household products such as degreasers.

If you wish to display printed media as well as hand written signs then there's an answer for that too. With a snap frame A board the poster is inserted into the snap frame behind the poster protectors which come with the product. You can also purchase large chalk cards which insert into the frame in the same way. You can write and draw on these chalk cards with chalk pens (similar to what professional sign writers use for example in pubs). TIP: Create your sign on a flat surface, allow to dry and then insert into the A frame. Remember to keep your advertisements personal to your company as well as showing your best offers; customers like a company to have a personality.

Many styles and models are produced which suit all budgets going from cheap A boards to more premium water based pavement signs. In all instances, little or no assembly is required, as they come preassembled or "flat packed".

Whether you're interested in cheap A Boards for sale, wooden chalk A Boards or budget sandwich boards, Green Magic has them all. Selling quality A Frames direct from the manufacturer for many years now, Green Magic offers a friendly and price economic service to help you find exactly what you're after at http://www.sign-holders.co.uk/A-Frames--Sandwich-boards/c-1-13/