Friday, March 16, 2012

Graphic Design As A Business

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Expert Author Cheng Keat Tan
Are you thinking about starting your own business and get out off the rat race as soon as you can? I'm sure most people dream of working for themselves where they will have more flexibility in their time management and start making money for themselves at the same time. But most of us stop short of taking the next step further mainly due to fear of failure and lack of capital. This may be true if you are thinking about starting a business that requires an upfront investment from your own pocket. For example, if you are planning to open up a restaurant business, you will need to find a location for your shop, buy kitchen equipments, furniture, hire staff and engage an interior designer to help you renovate the place. All these will add up to tens of thousands of dollars at the least. And if it fails, it would be a huge setback to your personal financial position.
But don't give up on the idea of becoming your own boss just yet. There are still many other business you can enter into which do not require huge amount of investment before you start to see the monetary returns. And one of them is if you are in the design business, graphic design in particular. If you take a look around yourself, you will suddenly realize that you are being surrounded by graphic design in all sorts of forms and medium. You see them on the shelves of your local supermarket, flyers delivered to your house's post box, bill boards along major roads, on TV, in cinema and the list goes on and on. Graphic design is not just about beautiful pictures and print, it is a branding tool that can successfully project out the essence of a product to the public when it is done properly. Top branding firms can often charge fees as high as hundreds of thousands of dollars.
Now then what do you need to start practicing as a graphic designer? Let's not think too big right now before we blow our minds up, let's start small. The hardware you need is a laptop and maybe a printer as well. The software that you must get is Photoshop which is a very powerful tool that can work wonders. And the final most important thing to have is IDEAS. All great design comes from ideas. Services which you can offer as a graphic designer include designing name cards, brochures, promotional flyers, T-shirts, corporate logos and so on. You can even offer this service online so that you may capture the international market.
You will notice that it only takes a small amount of money to start a design business and ideas are FREE! The more creative you are, the higher your chances of achieving success. This type of practice has the highest profit margin as your initial investment is very low.
Next time when you see an attractive billboard on the road, instead of just admiring it, why not challenge yourself to come up with your own design.
I strongly believe that strong passion leads to talent and creativity. Forget about those negative thoughts that all great artists and designers were born with natural gift. We only see the glorious side of them and not the other part which requires tremendous effort, time and energy in producing great works.
Do drop by my website to get some inspiration and design ideas.
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Guidelines Of A Logo Design

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There are lot of aspects of a business or company that are of great importance. Without these fundamentals the business is partial and cannot be anticipated to move forward and succeed in the market among its competitors.
One of these basics is the custom logo design. If you are reading this article then the probability is that you already know of the logo design and what it can do for the success of your organization.
The cheap logo design of your business is important since it is solely responsible for building your brand identity or image. It is also a marketing tool without which your products will not get any kind of respect in the market. These days the extent of logo has increased because of the simple fact that there is a much upper competition than before. These days it is not just about quality of your products but also about how much you put into the marketing of those products. If you want a good custom logo design then you need to remember to hire a design service. But as the owner of the company you also need to know some of the best things that go into the logo design process.
Guideline # 1:
The fair rule of the logo design is that it has to be precise. If you have a custom logo that is complex and complicated then you can never be recognized in the market because your customers and target audience will never be able to understand the message that you are trying to get through to them. This is why you need to focus on observing the custom logo design as simple as possible.
Guideline # 2:
The custom logo that you are designing needs to be readable. Majority of the designs these days make use of the text in their logo, but a lot of them make the mistake of using fonts that are unreadable to the common eye. You should use text in the logo but you should also choose the font with concern. Remember not to go overboard in trying to be trendy and different.
Guideline # 3:
When we are discussing about the design, it is vital that we also talk about its colors. Colors are something which makes up a lot of the logo and this is the reason why you need to focus on a few things when deciding. Use colors accordingly to the products that you sell and also according to your industry and its norms.
There are lot of other things that require to be consider while designing a logo but these three are the ones which are most important.
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Why Branding Is Most Is Important In Building A Business

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Branding is one of the most important part of starting a new business. Creating a unique branding for the business will enhance and support the marketing strategy. A company or business can create a huge difference in the minds of its prospects and audience by creating a powerful branding for it. Branding can be explained as the overall image of the brand including its logo, graphics, promotional materials and customer service. Powerful positioning will capture the interest and attention of wide audience and mass interest.
When creating a branding there are lot of factors that needs to be kept in mind like the company's image and promise towards the customers. This stands for the company and its products with its promises which in turn build up trust and loyalty among its clients and public. The major part of a marketing strategy is creating an impact on the audience and creates a memorable existence in their mind for the company and its business.
A branding can be successful only if the branding is done with the target audience in mind as well as their culture and understanding of the concept. It should complement the marketing plans so that it will help return in more sales and profit. It should have a main purpose in promotional and marketing requirements. The branding is very important part of the business and a lot of care has to be put in during the initial period when creating the branding and later in maintaining its position and image in the market. Positioning the brand in the market is important and can be done only though effective branding.
When the audience watches your brand through the promotional materials like flyers, brochures, advertisements the branding gives them an idea, impression and image of your business or the company. The more the branding quality is the more trust and likely it is to be trusted as an established or powerful brand. When using branding in promotional mediums like social networking websites, company websites, leaflets and business collaterals the branding is communicated very evidently and thus establishes its position in the market.
The logo stands for the structure of your business and its nature. The customers should feel the branding through the service or product provided by the company which is why it is said that a good branding is not just graphics experience for the audience but actual service and product experience. A good branding can help a company in promoting its services or products only if it can compliment a good service from the company.
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How to Create a Strong and Memorable Marketing Message

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Marketing is not all about attractive marketing materials. It is also about the message-in fact, it's more about the message. You have to produce marketing materials that will convey relevant information to your target audience. After all, people are more concerned about information these days. This is the first thing they look for when making purchasing decisions. Even if your materials are printed by the best commercial printer, if your message is blurry and confusing, people won't bother look at what you have to offer. If you want to get positive response, you have to make sure your message is strong, solid, and easily understandable.
For a strong and memorable message, follow these simple pointers:
Use high grade and thick paper. For every material you use to present your message, you have to make sure that you use sturdy paper. There are several choices of paper stock these days. Whichever you choose, make sure it is heavy duty and long lasting. If you intend to use colored paper, be sure to use a font color that will make the texts easily readable.
After you have decided on the kind of paper you will use, you can then concentrate on your message. Your message has to be brief, clear, and informative. Think of your customers when creating your message. This way you can deliver your message clearly and straight to the point. Don't use fancy words that will require people to use the dictionary just to understand your message. Neither should you make the sentences too long. Keep in mind that people don't have all day to read your message and they also only have short attention span. If you want your message to get read, you have to make sure that it is short and clear.
The color you use will also have an impact on the delivery of your message. Color does not only refer to the font color but also to the color you use on the paper and the design. Each color conveys a meaning. With the wrong color choice, your message will be greatly affected. It will help to understand the meaning behind each color first so you know which will best fit your business.
If you are not a good writer, don't hesitate to hire a professional copywriter to write your message for you. They are, after all, the expert in this area so they know how to make a good copy. Research well so you find the right writer for your need.
Don't sacrifice the attractiveness and effectiveness of your message through flimsy printing. Be sure to get your materials printed through a reliable and repeatable commercial printing company so you are assured that they will look as exceptional as possible. Again, do a good research so you find the perfect printer that will give you the best value for your investment. You can search online or through your local printer, whichever will be most comfortable to you.
Next to an impressive design, your marketing message will be the deciding factor on the success or failure of your campaign. Remember that people want information. Give them what they want to know and you can be sure to gain their trust and support. Work hard on your marketing message to yield good results from your marketing campaign.
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Thursday, March 15, 2012

Main Musik Pake Sayuran

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Creativity and Business - What Is Creativity?

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Expert Author Geoff Hoff
Creativity is not something people equate with business, but it is a vital component to having a successful business. Yes, accounting and organizational skills are important, but when it comes to marketing your business, when it comes to creating products and services, even when it comes to keeping your customers happy, creativity is the key.
Many people believe they aren't creative but that's simply a misunderstanding. We are all creative. Every one of us. If we feel we aren't, it is simply because we have been told somewhere along the line that we weren't and we believed it. Often, we have been told to be practical, to keep our feet firmly planted on the ground. Any spark of creativity is extinguished in service of "taking care of ourselves and our families."
As business people, these thoughts can be a true hindrance. In order to move ahead, to keep ahead, we need to reawaken that spark of creativity and begin using it in our daily life. How is that done? The first part is knowing what creativity is. It is simply the ability to access our subconscious mind. Throughout our lives we have been feeding our subconscious mind information. Data, if you will. The subconscious loves to take that data and play with it, rearrange it in new and interesting ways.
We all have random thoughts that seem to swim by our awareness. We have learned to dismiss those random thoughts. Even if one seems interesting for a moment, we quickly move on to more important things, but these thoughts are the subconscious mind feeding us back that information in new forms and shapes. When we allow the subconscious mind to communicate with the conscious mind rather than ignoring those thoughts, we have what is called inspiration.
When you allow yourself to entertain those stray thoughts, even briefly, you are letting your subconscious mind know you are listening and it will feed you more and more ideas that seem to be coming out of nowhere. This is how we can reawaken our creativity, be responsible for it. Once we begin to be responsible for it, we will have ideas that we can use in our businesses to adjust the way we do thing in small ways or even huge ways. We will have ideas about how to promote products and services that are innovative. We will have ideas about how to interact with our prospects and customers in more effective ways.
Geoff Hoff has spent his life studying creativity and the last several years studying marketing. He teaches people to reawaken their own creativity and then to bring that creativity to their business.
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Wednesday, March 14, 2012

Make Your Point Of Sale Displays Work

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Expert Author Timothy Capper
Let's face it: Seeing is believing. While there are many people who will go out of their way to search for treasures at a flea market or yard sale, most people need a better visual on how an item can be an asset to them. Make your in-store displays work to their best advantage!
It all starts with placement of your display. Placing an item in your store window implies that it is a hot, trendy, new item. The way your storefront looks will be one of the main factors in drawing customers inside. You also give your customers an impression of the cost of your items, just by the quality of your window display.
After a person enters your store, you will want to continue to impress them. Using attractive in-store displays will put your products in their best light. Displays that are clean, shiny and not too cluttered help to focus the attention on the items that are being presented.
Most customers have a general item in mind when they are shopping, such as a jacket, a pair of pants, etc. The way you display an item will make other items more appealing, and the customer may feel compelled to purchase the entire ensemble. They will want to wear the item exactly the way it was displayed in the store. It may also open their mind to their own ideas, and they may wish to add additional items to make the outfit their own. Creating a display that shows how an item works with different colors or jewelry stirs the imagination, also.
Use every surface you have for your in-store display, as long as you don't overdo it. There are wonderful fixtures available to display items on your walls, but remember to leave plenty of space between items. You never want to give an impression of clutter. Your customers would like to be able to see the items, rather than have to search for them.
Use lighting and color to create a mood. Certain colors create a sophisticated look, while others are more playful. After you have the proper lighting and color for your store, then use lighting to showcase your displays. Also, pay close attention to the colors of the items you have on display. As you place your displays, make sure that the colors do not clash with a display that is close by.
Signage also plays a huge part. Handwritten signs look very tacky and unprofessional. Create fun signs by using different fonts and colors. Or, keep them simple and to the point. As long as the signs are clean, clear and undamaged, they will add definition to your in-store displays.
If you have items that are not selling very well, it might all be in the way they are being displayed. Try creating a different display, using different colors or fixtures. You may wish to take an item out of the package and create a display which shows the item in use.
And, lastly, you will want to display items that will promote impulse buying. Smaller items can be strategically placed and displayed throughout your store. These may be items that do not cost very much, but will do a lot to enhance the buyer's purchase. Clever labeling of these items can make these a "must-have" in order to make the purchase complete, and the customer will leave feeling satisfied.
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3 Secret Strategies for Designing A Profitable Event Brand

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Expert Author Erin Ferree
You're throwing your event to do all sorts of very exciting things for your business, right?
You want to increase your credibility, raise your visibility, get some industry attention, grow your list, position yourself as an expert, create a memorable and fabulous experience for your clients, attract new clients, build buzz, and oh-so-very-much more.
Oh, and of course, we all know that you're hosting this event for one big reason - to make your offer and profit from it!
Guess how you can make all of these very exciting things happen?
That's right, through your event brand!
The key to getting the results and profitability you want from your event brand is to go about designing your brand strategically.
You can't just create some pretty pictures for your event and expect that you'll get the full benefit you could from a planned-out event brand.
These are the first 3 secret strategies that you need to plan before you design anything for your event:
1. What's the feeling you want to create in your event?
From the first time your audience hears about your event, you want them to begin feeling a certain way about your event.
Maybe you want them to feel excited and like they're at a party. Perhaps you want them to experience your expertise on a deeper level. Or you could be going into this event to create an aura of respect and credibility for you.
Well, your designs are your big chance to start creating the feeling you want around your event.
There's a reason that "look and feel" is another way of saying "design".
It's because your audience will feel a certain bundle of emotions the instant they look at your designs.
Decide how you want them to feel first. Then, design your materials to exude that feeling.
2. What's the impression you want to make?
You're going to be making a big splash with your event - with your newsletter subscribers, clients, attendees, your speakers, your competition, and of course, everybody in the universe who's on Facebook.
And here's the thing - you get to design the impression that you're making.
If you want to make an ultra-professional impression, showing you've "got this all together", you just have to put the pieces in place to make sure that your event brand looks, sounds and is very well-put-together. That things are consistent and every detail has been attended to.
If you want your event brand to make a more "real", down-to-earth or authentic impression, then you have more room for flexibility. You can go with the flow a bit more.
The impression that you make, though, will filter directly into strategic secret #3, so choose wisely!
3. What's the value of your offer?
Chances are, you're making an offer to your attendees to continue working with you. In fact, your event's probably designed around that offer.
You want your event brand to position that offer in a way that creates value and justifies the price - and even makes it a no-brainer.
The quality of your event brand has to be in alignment with the price and package you're offering from the stage.
Let's look at a branding scenario where that alignment's not happening:
If you're offering a high-end mastermind package, and your signup forms are cheapie black-and-white copies on flimsy paper held together with a bent-up staple.
Attendees make up their minds about what that offer is worth to them before they even flip to the pricing page - and then nearly fall out of their chairs when it's a five-figure investment.
The packaging of the offer isn't in alignment with the pricing.
The same can be said of every piece of your event branding strategy - from the sign-up website, to the posters or banners on-site, to the quality of your PowerPoint slides and even your handouts.
If your offer is high-end, then your event brand has to be high-end as well.
Taking the time to strategize on these event branding secrets will pay off!
Erin Ferree is a brand strategist and designer. She works with small businesses to create brands with substance and style that fit their businesses perfectly.
She's designed brands for hundreds of small business all over the world. Her brands help her clients attract their ideal clients, outshine their competition and make them unforgettable. She also works with small business owners to develop complete clarity about their brand positioning and to develop total brand clarity.
Her award-winning design work and her writing on design have been published in many books and periodicals.
Erin lives, cooks and plays tug-of-war with her dog Stanley in San Luis Obispo, California.
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What Your Logo Designer Needs to Know About Your Business

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Many people who are looking for a logo design think that the designer will be able to read their mind and know exactly what logo style to create. They tell the designer basic info like the business name, a brief narrative of what they do, and then wait for the perfect design to pop up in their email.
Think of it like a blind date. Your friend tells you where to show up and to look for someone with a brown jacket. Really? That's all you have to work with on finding this person? Imagine the assumptions and mistakes you'll make along the way, knowing that if your friend had told you more information, the night could have gone better.
It's the same when it comes to a logo design (except that you don't have to wait nervously by the phone the next couple of days). By giving the designer detailed information about your business and it's personality, you don't have to worry about them making assumptions that will drag out the logo design process.
A logo design should tell the story of it's business and capture its personality. For that to be done, your designer needs some information. The more you give, the more precisely their designs will mirror your business and its essence.
Some questions to ask that are beneficial to your logo design process include:
* What's your business personality?
Compile 3 adjectives you would want potential customers to use when describing your business.
* Why did you choose your business name?
Let the designer know if your business name has any special significance or meaning.
* What products and services do you offer?
Tell the designer, in detail, everything that you offer. You might even compile a sales sheet summary of your offerings.
* Who are your clients?
Describe what it is that you love about your clients.
* What do you do for your clients?
Tell the designer why customers come to you and what they get from you.
* What are your goals with clients?
Describe how you want customers to feel after they've worked with you.
*Who are your competitors?
Let the designer see who your competition is. To help your logo design stand out, it's helpful to know what you're up against. Compile a list of the competitions websites and send them over.
While keeping this list handy would be a good idea for anyone looking to have a logo designed, most designers have a worksheet or questionnaire prepared for you to fill out. Some logo designers even prefer to interview you with their set list of questions. If you'd prefer to know what the questions are in advance so that you have time to think about them, let the designer know so that they can accommodate you.
If the designer you're working with hasn't asked you these questions yet, then contact them to make sure they have the information somehow. It could be that they've done the research themselves through your website, brochures, etc. But make sure that the information they have is up to date and correct.
Having detailed information like what's listed above will take the guess work out of your design "date" and help the logo design process to run smoothly. But we can't guarantee that you won't be excitedly waiting for the phone (or email) to ring so that you can see your final design.
Graphic Design Needs, a Logo Design Miami company, provides design and marketing services for small to medium sized businesses nationwide. We are located in South Florida and provide Logo Design West Palm Beach services.
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