A Brief History of Film Production

By Valeria Stephens

Today, video can be shot from cell phones, digital cameras and numerous other devices on the market. You probably pull out your smartphone and begin taping your child's concert or view the video that you shot at the zoo of the animals via your camera. Although this technology doesn't seem as exciting as some of the apps on your cell phone, back in the 1800s, film was quite different and a true advancement in technology.

The Beginning of Film Production
In the 17th century, there were no options for film production programs in a formal education setting. In fact, during this time, a man by the name of Athanasius Kircher of Rome, Italy invented a primitive version of a "magic lantern," which projected images from transparencies. It utilized a light source like a candle. Throughout the 1800s, several inventions were made that gave the illusion of motion including a zoopraxiscope, fantascope and a thaumatrope. In 1890, the mechanism that allows the film to advance and the perforated movie were created by Edison and Dickson. Dickson's invention of a basic camera that was motor powered and could photograph motion picture was known as a kinetograph. Years before that Edison attempted to record onto a wax cylinder but was unsuccessful.

It wasn't until 1895 that the first public viewing of a film occurred. Still, film production programs and audio engineering school weren't yet established. In December 1895, the Lumière brothers developed the first cinema and showed a film called "The Arrival of the Train at La Ciotat," which happened in the Indien salon located in Paris, France. This first public demonstration used a projector known as a cinematographe. When the first cinema was created, film was about daily life regarding work and family. However, Georges Méliès later invented the first fiction films, although there still weren't any film production programs. Not long after, Hollywood became known for film.

The Advent of Sound
Prior to October 6, 1927, film didn't not have any sound, which anyone who attends one of the many film production programs of today, knows what a vital factor sound is to any film. This caused quite a stir because many of the actors and actresses did not look like they should sound the way they do. This led to vocalization playing a key role in actor and actresses jobs.

Animation
As a child, you probably enjoyed cartoons, and you may even be interested film production programs that specialize in animation; however, animation didn't come to be until around the time of the Great Depression. In fact, Mickey Mouse didn't make his film debut until 1928, when he starred in "Steamboat Willie." Color film started in 1935 with the movie, "Becky Sharp."

Over the course of many decades film production courses became available and so did audio engineering schools. Concepts and inventions like high definition, camcorders and cell phones that record video became popular as well.

Visit Trebas for more information on an audio school.

Valeria Stephens is a Copywriter at Higher Education Marketing, a leading Web marketing firm specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), Mobile SMS Alerts, Social Media Marketing and Pay Per Click Marketing, among other web marketing services and tools.

Graphic Designer Tips: Top 4 Tips For A Creative Brochure Design

By Max Chohan

Select vibrant colours

Bold and vibrant colours make your sales brochure more attractive and noticeable. The true impact of your choice in colours will come through only if you use top quality coloured ink. You would have to spend more, but the outcome will be worth the investment and your sales brochures will be more appealing and quite more attractive. Since competition in the sales brochure designing world is tough, you need to ensure that the final product has the most appealing colours.

Use high definition images

Some very important elements of a successful sales brochure are the pictures or images you choose. To create a unique design for your brochure, which looks very prominent among others, you have to choose high definition photos and images. These images will also make your brochure more desirable and less boring, as it will not contain excessive amounts of boring text or poor quality images. An appropriate image can communicate your message more effectively than a long passage of well-worded text.

Use your discretion

You can take advantage of the discretion allowed to you as the graphic designer by the client, to make your sales brochure design more professional and appealing. Do something new and completely innovative that makes your final product a unique promotional tool. You can use different typefaces in bold and italics to highlight the important elements in your text. You can also create interesting captions for your images since many people tend to see the images and read their captions only, while ignoring the chunks of text completely.

Use lesser text

Less quantities of text can make your brochure seem more professional, appealing and attractive. Remember that less is more when it comes to text quantity in a brochure. The sales brochure will seem to be more interesting if you provide only important information in the form of bullet points or as captions for images and divide the chunks of text into smaller passages. The Arial family of typefaces can be a suitable choice in fonts as it has the innate characteristic that it prints equally well in smaller and larger sizes.

These four tips will provide you the basic information that you need to design your sales brochure whether you are a graphic design company or professional brochure designer. Since brochures are an integral part of every company's marketing process, you will continue to get more orders based on the first successful product. The importance of sales brochures lies in the fact that they are the basic tools that help any company to introduce its products and services to potential customers to gain more clients. Nearly every customer gets their first introduction to a business through its brochure, which makes it even more important to create a good first impression. Remember to add your name and contact information on the reverse so that the brochure also works as your marketing tool.

Max Chohan is a highly experienced brochure designer and graphic designer in Dubai who works for a leading graphic design company in Dubai. His expertise includes extensive experience in designing brochures and writing articles for integrated graphic design solutions.

Advertising Trends 2013

In 2012, the mobile industry saw great strides being taken. This was a year when this industry began to be priority in itself. Mobile internet, tablets and Smartphones had gained mainstream importance among a large segment of the consumers. This development led many advertisers and marketers to significantly increase their spending in mobile advertising. Mobile application fast became a trend which was increasing adopted by a vast number of developers and programmers, due to this momentum shift towards the rising mobile platform.

Investment in the mobile industry is presently considered a smart move. As a result, following latest advancements in technology, analytical comparison and understanding consumer behavior much better, mobile ads spending has now hit the $1 Billion mark. Today, every major player in the field seeks to gain an instant mobile presence through mobile apps or the mobile web.

In the current year, m-commerce and mobile advertising is playing a key role in overall consumerism. Development in mobile application is now focusing on hardware and new apps that help to facilitate a consumer to buy whatever they want by using their mobile devices. As mobile advertising is expected to play a role of constant growth, retailers are making all out effort to ensure that they succeed in offering the best possible experience.

Mobile advertising space is already flooded with a diversity of demand-side platforms and ad vendors to choose amongst. In every probability, during 2013 larger networks are quite likely to take over smaller networks, with independent networks going public in their turn. On the other hand, different ad spectrum sides of the mobile, vis-à-vis servers, networks and demand-side platform, will amalgamate, resulting in well sorted alternates for advertisers, as well as better transparency for publishers.

A comparatively new advertising technology, known as real-time bidding, provides advertisers with more control as well as the potential to target a specific audience. Likewise, publishers are given more opportunities to monetize their ad space by selling on competitive auctions. These advertising trends are now available in the mobile industry and experts predict the trend will only grow further as the year progresses.

As this development takes hold, the conventional network system of single ad will cease to be effective for publishers. Hence, they will find themselves compelled to make a move towards assuming ad operations, complex reporting platforms and ad serving, to fuel their respective mobile advertising campaigns. Most big league players will setup their own in-house teams for ad operations, which are specifically mobile focused.

Mobile industry is expected to work towards developing standards as well as drive the adoption process. To an appreciable extent, this will help in resolving perceivable issues related to various platforms. Associations such as MMA and IAB have formulated standards to help publishers and ad vendors to create more effective ads. By mid-2013, majority of the expansive mobile industry is expected to adopt these standards, making it far easier for buyers and media planners to allocate as well as execute their mobile campaigns successfully. As such, ad space on mobile will move ahead at full throttle.

Please visit http://www.cfagbata.com for more life rewarding articles.

Chukwuemeka Fred Agbata Jnr. is a Digital media consultant providing top quality 'SEO in Nigeria' and 'Social Media Marketing Services'. Also, a Small business coach and Internet marketing company founder helping business owners succeed by leveraging the Internet and technology.