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What are some of the main differences between
selling art in an online gallery and selling art through more
traditional venues like a bricks and mortar art gallery? The type of
work you will need to put into promoting and marketing your art will be different and the costs might vary, but at the end of the day the goal of both types of art sales is to share your art
with the world and make a little money while you're at it. So what are
some of the things you can do to sell art online through an online
gallery?
The first thing you can do to sell art in an online gallery is write better descriptions of your art. It is not as hard to write keyword-dense descriptions as one might think; indeed it all comes down to how you describe your work in relation to things people looking at your art might already know about. You can mention the materials, method, and inspiration for your work. Tell them if it is part of a series and if it has any resemblance to any art styles or movements; if there are any similarities between your work and that of a famous artist, mention this as well.
Next you should turn to social media, and by social media we mean more than just Facebook, Google Plus, and Twitter. Though these are wonderful tools that help you sell art online, they are not the be all or end all of social media online. Explore the possibilities of running an art blog, posting videos of your work or your creative process on YouTube, and sharing pictures of your work on images hosting services like Flickr.
Another thing you can do is advertise in a different way such as in a classifieds add (online or in print) or via an email newsletter. Anything you can do to get the word out in a polite and non-intrusive way is worth exploring.
Lastly you can consider teaming up with other artists. They can have a similar style in common with you or be entirely different, it all depends on your strategy for promoting your art together. There is power in numbers because there will be more people working towards promoting the art of the group as a whole. Just make sure you are okay with advertising in a group before you go in on a joint venture like this.
In summary, there is more than just the standard social media and website functionality when it comes to how you can sell art online. The internet is a rich, diverse, and interactive environment that can do so many interesting and wonderful things so use it to the fullest to sell art online and beyond.
The first thing you can do to sell art in an online gallery is write better descriptions of your art. It is not as hard to write keyword-dense descriptions as one might think; indeed it all comes down to how you describe your work in relation to things people looking at your art might already know about. You can mention the materials, method, and inspiration for your work. Tell them if it is part of a series and if it has any resemblance to any art styles or movements; if there are any similarities between your work and that of a famous artist, mention this as well.
Next you should turn to social media, and by social media we mean more than just Facebook, Google Plus, and Twitter. Though these are wonderful tools that help you sell art online, they are not the be all or end all of social media online. Explore the possibilities of running an art blog, posting videos of your work or your creative process on YouTube, and sharing pictures of your work on images hosting services like Flickr.
Another thing you can do is advertise in a different way such as in a classifieds add (online or in print) or via an email newsletter. Anything you can do to get the word out in a polite and non-intrusive way is worth exploring.
Lastly you can consider teaming up with other artists. They can have a similar style in common with you or be entirely different, it all depends on your strategy for promoting your art together. There is power in numbers because there will be more people working towards promoting the art of the group as a whole. Just make sure you are okay with advertising in a group before you go in on a joint venture like this.
In summary, there is more than just the standard social media and website functionality when it comes to how you can sell art online. The internet is a rich, diverse, and interactive environment that can do so many interesting and wonderful things so use it to the fullest to sell art online and beyond.
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