Friday, November 4, 2011

How to Give Retail Space a New Look Without Remodeling

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Plan the space to make a great first impression - Ensure that customers can browse through your products with ease. Shelving units should be placed at comfortable heights and the aisle spaces should be wide enough for maneuvering yet close enough to maintain a cozy feel. The overall aesthetic layout and impression goes a long way in influencing the purchase decision. Think of the competition - how can you make a stronger first impression? Think color, design, theme, and seasonal excitement.
Have you done any market research lately? Is there something you are offering that the competition isn't? Are you promoting it so that potential customers are aware of your products and/or services? Plan color and graphics to your advantage. Select colors that will help you achieve your retail goals. Have you been using a corporate theme or have you been using the same colors for far too long? Would you like to project a warm and intimate feel? Or do you want something cool and contemporary?
Select your Slatwall Covers to literally transform your space at a very low cost - A minimal investment will change your existing wood slatwall into a completely new color and or graphical theme. Think color, logos, photos or illustration. The sky is the limit since even images can be printed on the slatwall covers. Covers can be matched to any color as well. You could go with a PMS logo color or even expand on a particular background such as fall leaves. Maybe you want to be more subtle or generic and go with something that will stay fresh through several years like a subtle floral pattern or a sports theme.
Or are you looking for something bold and exciting? An example of what you can do with images is a zoo which has a marine theme for its gift shop. The walls are covered with aquatic images for larger than life interest. Their old wood slatwall was covered with the inexpensive imprinted slatwall covers. The look and feel has been noticed by customers. In addition, employees are thrilled with their new surroundings.
Consistent Retail Marketing Provides Big Payoff - Integrate your new theme into your other marketing materials as well. A consistent message along with your superb customer service and product offerings ensure ever rising sales. Make sure you tie in your new theme with your social media marketing as well for maximum benefit.
You can have your cake and eat it too! Jifram's Easy Wall Slatwall product provides a multitude of design options. Select any color or finish to enhance the décor of your retail establishment. Or enjoy the option of imprinting your logo, photos or customized graphics right on the Slatwall. Make your displays sell. Personalize them.
Wayne C. Meyer, Director of Sales & Marketing at Jifram Extrusions a plastic profile extrusion manufacturer specializing in stock and custom plastic extrusions, plastic profiles, plastic channels, and plastic pallets. We are your plastic extrusion supplier.
Jifram Extrusions, Inc.
Sheboygan Falls, WI 53085
Phone number: 920-467-2477 ext. 315
Cell Phone: 262-490-8922
Email: sales@Jifram.com
Web: http://www.jifram.com

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