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It can be the very reason why an individual buys from your company and not your competitors.
Today all the major big companies and corporations can successfully distinguish themselves from one another, for example, Virgin, McDonald's to name but a few. Quite literally when thinking of these individual companies immediately brings to mind their own unique identity through logo's that say to the world this is who they are.
Not only do they spend millions, upon millions in successful marketing, companies also spend vast amounts in sponsorship deals ensuring that their names are seen worldwide - football matches being a prime example of this. Billboards that are strategically placed within and around football grounds, being highlighted every given second on televised sporting channels as well as to the thousands of spectators who come to see the football match itself. The logo and message of the company is being bombarded to them without even their conscious awareness of the fact.
It is therefore imperative that your message is consistent, the same no matter where it is seen, simply because if it is not, it can create confusion in the minds of people who will not be able to relate to your brand, or your identity. It can be the difference to your success or your failure. Branding is therefore:
An identity
It is portraying a consistent message
If done successfully, can provide you with business credibility.
Branding is You, your name and how you look.
It can become a status symbol.
By combining your own individual company message and your look, you automatically can become unique in your individual style and approach.
Your branding gives your customers reassurance that the product comes from a reputable source. The disadvantage to this is emphasis can be placed highly on both quality of the product and the expectations that come with it, get it wrong and the consequences could be disastrous to both you and your company.
Tips to brand yourself successfully:
1. Join as many social networks that you can manage comfortably. It is important to remember not to join too many all at once and let them overwhelm you, being able to keep track of them yourself successfully and grow them, e.g., Facebook, Twitter, joining forums, blogs etc.
2. Be consistent in your branding message throughout.
3. Customize your website to your own particular niche, make it unique to you. Unique colour, unique theme, unique product, unique brand.
4. Remember you are your brand, don't forget the most important person - You.
5. Promote yourself physically by promoting a picture of yourself, let people see who you are.
6. You should have an email address list - use it - each and every email is an opportunity to brand and promote yourself, use it wisely and effectively.
7. Write articles and publish them through reputable sources.
Today all the major big companies and corporations can successfully distinguish themselves from one another, for example, Virgin, McDonald's to name but a few. Quite literally when thinking of these individual companies immediately brings to mind their own unique identity through logo's that say to the world this is who they are.
Not only do they spend millions, upon millions in successful marketing, companies also spend vast amounts in sponsorship deals ensuring that their names are seen worldwide - football matches being a prime example of this. Billboards that are strategically placed within and around football grounds, being highlighted every given second on televised sporting channels as well as to the thousands of spectators who come to see the football match itself. The logo and message of the company is being bombarded to them without even their conscious awareness of the fact.
It is therefore imperative that your message is consistent, the same no matter where it is seen, simply because if it is not, it can create confusion in the minds of people who will not be able to relate to your brand, or your identity. It can be the difference to your success or your failure. Branding is therefore:
An identity
It is portraying a consistent message
If done successfully, can provide you with business credibility.
Branding is You, your name and how you look.
It can become a status symbol.
By combining your own individual company message and your look, you automatically can become unique in your individual style and approach.
Your branding gives your customers reassurance that the product comes from a reputable source. The disadvantage to this is emphasis can be placed highly on both quality of the product and the expectations that come with it, get it wrong and the consequences could be disastrous to both you and your company.
Tips to brand yourself successfully:
1. Join as many social networks that you can manage comfortably. It is important to remember not to join too many all at once and let them overwhelm you, being able to keep track of them yourself successfully and grow them, e.g., Facebook, Twitter, joining forums, blogs etc.
2. Be consistent in your branding message throughout.
3. Customize your website to your own particular niche, make it unique to you. Unique colour, unique theme, unique product, unique brand.
4. Remember you are your brand, don't forget the most important person - You.
5. Promote yourself physically by promoting a picture of yourself, let people see who you are.
6. You should have an email address list - use it - each and every email is an opportunity to brand and promote yourself, use it wisely and effectively.
7. Write articles and publish them through reputable sources.
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