Tuesday, May 14, 2013

A Brief History of Film Production


By 

Expert Author Valeria Stephens
Today, video can be shot from cell phones, digital cameras and numerous other devices on the market. You probably pull out your smartphone and begin taping your child's concert or view the video that you shot at the zoo of the animals via your camera. Although this technology doesn't seem as exciting as some of the apps on your cell phone, back in the 1800s, film was quite different and a true advancement in technology.
The Beginning of Film Production
In the 17th century, there were no options for film production programs in a formal education setting. In fact, during this time, a man by the name of Athanasius Kircher of Rome, Italy invented a primitive version of a "magic lantern," which projected images from transparencies. It utilized a light source like a candle. Throughout the 1800s, several inventions were made that gave the illusion of motion including a zoopraxiscope, fantascope and a thaumatrope. In 1890, the mechanism that allows the film to advance and the perforated movie were created by Edison and Dickson. Dickson's invention of a basic camera that was motor powered and could photograph motion picture was known as a kinetograph. Years before that Edison attempted to record onto a wax cylinder but was unsuccessful.
It wasn't until 1895 that the first public viewing of a film occurred. Still, film production programs and audio engineering school weren't yet established. In December 1895, the Lumière brothers developed the first cinema and showed a film called "The Arrival of the Train at La Ciotat," which happened in the Indien salon located in Paris, France. This first public demonstration used a projector known as a cinematographe. When the first cinema was created, film was about daily life regarding work and family. However, Georges Méliès later invented the first fiction films, although there still weren't any film production programs. Not long after, Hollywood became known for film.
The Advent of Sound
Prior to October 6, 1927, film didn't not have any sound, which anyone who attends one of the many film production programs of today, knows what a vital factor sound is to any film. This caused quite a stir because many of the actors and actresses did not look like they should sound the way they do. This led to vocalization playing a key role in actor and actresses jobs.
Animation
As a child, you probably enjoyed cartoons, and you may even be interested film production programs that specialize in animation; however, animation didn't come to be until around the time of the Great Depression. In fact, Mickey Mouse didn't make his film debut until 1928, when he starred in "Steamboat Willie." Color film started in 1935 with the movie, "Becky Sharp."
Over the course of many decades film production courses became available and so did audio engineering schools. Concepts and inventions like high definition, camcorders and cell phones that record video became popular as well.
Visit Trebas for more information on an audio school.
Valeria Stephens is a Copywriter at Higher Education Marketing, a leading Web marketing firm specializing in Google Analytics, Education Lead Generation, Search Engine Optimization (SEO), Mobile SMS Alerts, Social Media Marketing and Pay Per Click Marketing, among other web marketing services and tools.

Graphic Designer Tips: Top 4 Tips For A Creative Brochure Design


By 

Expert Author Max Chohan
Select vibrant colours
Bold and vibrant colours make your sales brochure more attractive and noticeable. The true impact of your choice in colours will come through only if you use top quality coloured ink. You would have to spend more, but the outcome will be worth the investment and your sales brochures will be more appealing and quite more attractive. Since competition in the sales brochure designing world is tough, you need to ensure that the final product has the most appealing colours.
Use high definition images
Some very important elements of a successful sales brochure are the pictures or images you choose. To create a unique design for your brochure, which looks very prominent among others, you have to choose high definition photos and images. These images will also make your brochure more desirable and less boring, as it will not contain excessive amounts of boring text or poor quality images. An appropriate image can communicate your message more effectively than a long passage of well-worded text.
Use your discretion
You can take advantage of the discretion allowed to you as the graphic designer by the client, to make your sales brochure design more professional and appealing. Do something new and completely innovative that makes your final product a unique promotional tool. You can use different typefaces in bold and italics to highlight the important elements in your text. You can also create interesting captions for your images since many people tend to see the images and read their captions only, while ignoring the chunks of text completely.
Use lesser text
Less quantities of text can make your brochure seem more professional, appealing and attractive. Remember that less is more when it comes to text quantity in a brochure. The sales brochure will seem to be more interesting if you provide only important information in the form of bullet points or as captions for images and divide the chunks of text into smaller passages. The Arial family of typefaces can be a suitable choice in fonts as it has the innate characteristic that it prints equally well in smaller and larger sizes.
These four tips will provide you the basic information that you need to design your sales brochure whether you are a graphic design company or professional brochure designer. Since brochures are an integral part of every company's marketing process, you will continue to get more orders based on the first successful product. The importance of sales brochures lies in the fact that they are the basic tools that help any company to introduce its products and services to potential customers to gain more clients. Nearly every customer gets their first introduction to a business through its brochure, which makes it even more important to create a good first impression. Remember to add your name and contact information on the reverse so that the brochure also works as your marketing tool.
Max Chohan is a highly experienced brochure designer and graphic designer in Dubai who works for a leading graphic design company in Dubai. His expertise includes extensive experience in designing brochures and writing articles for integrated graphic design solutions.

Advertising Trends 2013


Expert Author Chukwuemeka Fred Agbata
In 2012, the mobile industry saw great strides being taken. This was a year when this industry began to be priority in itself. Mobile internet, tablets and Smartphones had gained mainstream importance among a large segment of the consumers. This development led many advertisers and marketers to significantly increase their spending in mobile advertising. Mobile application fast became a trend which was increasing adopted by a vast number of developers and programmers, due to this momentum shift towards the rising mobile platform.
Investment in the mobile industry is presently considered a smart move. As a result, following latest advancements in technology, analytical comparison and understanding consumer behavior much better, mobile ads spending has now hit the $1 Billion mark. Today, every major player in the field seeks to gain an instant mobile presence through mobile apps or the mobile web.
In the current year, m-commerce and mobile advertising is playing a key role in overall consumerism. Development in mobile application is now focusing on hardware and new apps that help to facilitate a consumer to buy whatever they want by using their mobile devices. As mobile advertising is expected to play a role of constant growth, retailers are making all out effort to ensure that they succeed in offering the best possible experience.
Mobile advertising space is already flooded with a diversity of demand-side platforms and ad vendors to choose amongst. In every probability, during 2013 larger networks are quite likely to take over smaller networks, with independent networks going public in their turn. On the other hand, different ad spectrum sides of the mobile, vis-à-vis servers, networks and demand-side platform, will amalgamate, resulting in well sorted alternates for advertisers, as well as better transparency for publishers.
A comparatively new advertising technology, known as real-time bidding, provides advertisers with more control as well as the potential to target a specific audience. Likewise, publishers are given more opportunities to monetize their ad space by selling on competitive auctions. These advertising trends are now available in the mobile industry and experts predict the trend will only grow further as the year progresses.
As this development takes hold, the conventional network system of single ad will cease to be effective for publishers. Hence, they will find themselves compelled to make a move towards assuming ad operations, complex reporting platforms and ad serving, to fuel their respective mobile advertising campaigns. Most big league players will setup their own in-house teams for ad operations, which are specifically mobile focused.
Mobile industry is expected to work towards developing standards as well as drive the adoption process. To an appreciable extent, this will help in resolving perceivable issues related to various platforms. Associations such as MMA and IAB have formulated standards to help publishers and ad vendors to create more effective ads. By mid-2013, majority of the expansive mobile industry is expected to adopt these standards, making it far easier for buyers and media planners to allocate as well as execute their mobile campaigns successfully. As such, ad space on mobile will move ahead at full throttle.
Please visit http://www.cfagbata.com for more life rewarding articles.
Chukwuemeka Fred Agbata Jnr. is a Digital media consultant providing top quality 'SEO in Nigeria' and 'Social Media Marketing Services'. Also, a Small business coach and Internet marketing company founder helping business owners succeed by leveraging the Internet and technology.

Thursday, May 2, 2013

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The Subtle Lures of Great Trade Show Displays



Expert Author Chris A. Harmen
These days, pulling potential customers to your trade show exhibit is no easy task. As people pass by your display, you have only a few sections to capture their interest amid the cacophony of lights, sounds and crowded aisles that are part of every large marketing event.
Trade show displays that gather a crowd will have some ingenious aspects that draw people to them on both a conscious and even unconscious level. With a little extra imagination and willingness to step away from the ordinary, you can have the same.
Think Round And Open Trade Show Displays
Modern Western culture has an affinity for perpendicular angles. It's the basis for our homes, our office buildings, our land plots, and many of our roadways. Consequently, standard trade show displays are generally square or rectangular.
Now consider how you'd stand out from the competition if your exhibit had curves. Something as simple as a round, 360 degree banner and a round or oval table will make people notice you and consider that perhaps you have something innovate they need to investigate. A round table also allows for easier flow as people view your products or demonstrations.
For an even bolder look, skip the walls in your exhibit and create an open display. In addition to being eye-catching and different, people have more room to maneuver and you have the space for additional, dynamic advertising that's not limited by walls or a square space.
Employ The Third Dimension
We often forget that trade show displays can utilize space above them as well as the space on the exhibit floor. If the building code allows for it, hang a banner or some other promotional materials from the ceiling above your display. Studies show that looking up can produce feelings of curiosity and amazement which will make people want to know more about your company.
Capitalize On Colors
It's been proven that looking at colors will affect people's emotions in different ways. This subtle communication technique is great for creating a certain mood in show attendees so they more readily and easily connect with your message.
What follows is a very brief description of what each color represents. Incorporate a color or colors into your graphics and overall display design based on your goals for the trade show.
• Red Inspires passion, excitement, danger and fierceness; best for border areas
• Orange Creates energy and enthusiasm; too much can overwhelm your prospects
• Yellow A very happy color but also can represent caution
• Green This is the color of revitalization and recreation that helps people feel at ease
• Blue A calming color, too much of which creates a sense of sadness
• Purple Represents old-world nobility and majesty; not a popular color today
• White Speaks of purity and organization
• Black Some think this color is classy, but it actually creates feelings of emptiness and negativity
Interactive Concepts
These are only limited by the imagination of your or your trade show team. Some very effective ideas have included a classic video games contest, a clear-sided safe with an expensive prize inside that can be won by whoever guesses the correct code, and free massages. A relatively new idea is setting up an oxygen bar at your booth that's customized with your message and/or logo where attendees spend a few minutes getting refreshed.
However you choose to get people to notice you, remember that the goal is to get the person's information so you can make your pitch then and there or follow up later, and that a bit of innovative thinking can generate prospects time after time.
For creative, well-built trade show displays, look no further than Skyline Canada. Their innovative, out-of-the-box designs will consistently pull prospects to your displays and push your lead generation over the top. Visit Skyline's website to see all they have to offer!

Wednesday, May 1, 2013

The Making of a Small Business - Don't Forget to Put the Brand in Your Business Plan



Expert Author Lance Winslow
The other day, I was discussing the importance of branding for even the smallest of companies. It makes a huge difference. Now then, myself, well, I consider my business acumen to include the tile of "branding expert" but then again my acquaintance, a web designer and fashion magazine publisher, is as well. My experiences have been in franchising, and I'd say between us we have enough knowledge to really set a small business person on the right footing. But that's not what this article is about, I am not trying to sell you any business marketing or branding services, I'd just like to talk to you about this for a few moments.
You see, we got on the topic of small time website entrepreneurs, many of them working out of their homes. Some of these websites are pretty darned classy I'll have to admit. It is of course their attempt at branding, and although they may show some notoriety, original thinking, and the beginning essence of branding many of them fall short. Worse, if they ever hope to scale up their operations, their brands are left flat, uneventful, and unable to take it to the next level. Going from a small blog like website which perhaps sells various wares online to a much larger e-commerce site with a corporate look is entirely a different thing.
This of course is good branding comes in. But mind you, it's not just websites, it's all of these small businesses that people start, grow, and then try to expand - they could use a little better branding help. It's much better if all of this is considered from the very start, even when penciling a rough draft for a business plan. You have to plan your brand, and allow your customers and clients to adopt your company brand and mission statement as a component of their life. If they do, they will continue to do business with you and promote your brand to all of their friends online, and refer you to their friends in the real world.
Some might say that it really doesn't matter, and I suppose if you are running a small dog walking service, or selling something very simple, then any personal brand will work out fine in the beginning, but not as you grow the business into something large it's important that you consider all this well in advance of even getting a business license, fictitious name statement, or starting a new company. Please consider all this and think on it.
Lance Winslow has launched a new provocative series of eBooks on Branding Concepts. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net

Customer Appreciation: How to Increase Your Brand Image Without Using Your Logo



Expert Author Deb L Brown
When was the last time you received a gift from a company? They may have sent you something as a thank you gift or it may have been a promotional item. It might have been something that they were sending out to everybody like a calendar.
If you're going to send out gifts to clients, don't send a promotional product, like a pen with your logo and contact information on it. There's a place for these kinds of pens and that's at a tradeshow event. When you're giving something like that out to someone, it isn't a gift. A promotional product is all about you. It's about your business. A gift should be all about the recipient, not about you. An item with your logo on it is self-serving, and a gift should not be self-serving.
A gift should be thinking about the other person 100%. When you think about giving a gift, think about the person. Think about a way you can make them feel special. Think about what they would like to receive, and whatever you do, keep your logo off of it. Keep your information off of it. The minute you add your logo or your contact information to it, it becomes a promotional piece and it becomes self-serving. That takes away from the purpose of what makes your clients feel special.
If a gift is done right, it will create a buzz. Clients will be so delighted that they'll take a picture of it. They'll post it on social media and say, "Look what I got. This made me feel special." It gives them a reason to talk about your business in a good way, which can lead to referrals. If a gift is done right, it is going to cause them to want to stay with you and do more business with you. They will feel that you care about them, and that should be the real purpose of a gift.
Even if referrals don't come right away from social media, that good will of sending out a kind gift and showing your clients you care can still result in referrals. Later when they're talking to a friend who needs whatever it is you do, the first person they're going to think of is you, because you showed them kindness.
When you're going to give out gifts, make sure it's done from the kindness of your heart, make sure it's done thinking about the recipient and not thinking about you. Don't include your contact information. Don't put your logo on it. There's a place for those things. Those are called promotional materials and if you want to hand them out at a trade show, great, but don't send them as a gift to your clients. Make your clients feel special by sending them a gift that's just for them.
The ironic thing is, when you take your branding off of the gift, it still builds your brand image. People will associate the kindness and good will with your brand, and that is good for business.
Deb Brown is the founder of Touch Your Client's Heart, a client appreciation company. Touch Your Client's Heart believes the key to client retention and word of mouth referrals is as simple as client appreciation gifts, but it must be done the right way. To find out How to Make Your Clients Fall in Love With You, enter your name and email in the upper right corner at http://www.TouchYourClientsHeart.com.

Friday, April 5, 2013

Tolong Share ya, 50 Lowongan Terbaru di Jobindo.com

- Sales Assistant Galeries Lafayette di Dinamika Mitra Huresindo, Jakarta Selatan 
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- Customer Service di PT. Askafu, Jakarta Selatan 
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- Asisten Manager di PT. Askafu, Jakarta Selatan 
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- Marketing / Sales di PT Global Unggul Wisata, Jakarta Pusat 
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- Recruitment officer di AMRECINDO EXECUTIVE SEARCH, Bogor 
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- Job Vacancies di PT. SAI APPAREL INDUSTRIES, 
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- Job Vacancies di PT. SRTS INDONESIA, Jakarta Utara 
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- Lowongan PPIC Mebel di PT Jawapower Intinusa, Semarang 
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- Web & Creative Designer di CV. Mitra Selaras Nusantara, 
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- Drafter di PT ASKARA CAKRAWALA UTAMA, Tangerang 
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- Junior Acc Manager di PT ASKARA CAKRAWALA UTAMA, 
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- Architect di PT ASKARA CAKRAWALA UTAMA,
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- Technical Engineer & Information Technology ( 5 Persons ) di PT Asia Technology Services,
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- Ticketing di TRAVELUX TRAVEL SERVICES, Jakarta Utara
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- Programmer di PT Solusi Intelligent Expert, Jakarta Pusat
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- Senior PHP Programmer di PT WILLERTINDO INNOVATION SOLUTION, Jakarta Utara
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- Team Leader PHP Programmer di PT WILLERTINDO INNOVATION SOLUTION, Jakarta Utara
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- PROJECT MANAGER di CLUB BALI, Jakarta Selatan
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- Finance & Accounting di PT WILLERTINDO INNOVATION SOLUTION, Jakarta Utara
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- Pelaksana Proyek di SKALA SELARAS,
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- Web Developer di Diginine, Jakarta Selatan
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- Admin Scanner (ADS) di Wira Cipta Sejahtera, PT, Tangerang
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- Waiter untuk Restoran Brunei Darussalam di PT Binamandiri Muliaraharja,
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- reception/waiter/waitress di PT. Tosung Indonesia , Jakarta Selatan
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- Assistant chef / cook /koki / CDP di PT. Tosung Indonesia , Jakarta Selatan
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- Accounting di PT. Mega Karya Utama, Jakarta Timur
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- Administrasi di PT. MASDEEM,
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- Treasury Development Associate di PT. Inter Pan Pasifik Futures, Surabaya
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- Procurement Manager di PT. Selnet Optima ,
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- Staff Administrasi Tehnik / Surveyor Kapal di PT. SARI AMPENAN,
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- Office Boy di Langitbiru Embedded Design, Bandung
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- Programmer - Surabaya di PT Kreator Solusi Informasi, Surabaya
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- Channel Relationship - Surabaya di PT Kreator Solusi Informasi, Surabaya
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- TEKNISI AC CENTRAL / CHILLER di PT METROPOLITAN BAYUTAMA (CABANG SURABAYA), Sidoarjo
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- SALES ENGINEER di PT METROPOLITAN BAYUTAMA (CABANG SURABAYA), Sidoarjo
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- Sekretaris / Personal assisten to Direktur di PT. Mega Karya Utama, Jakarta Timur
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- Sales Promotion Girl/Boy di TOKO GOLF, Jakarta Selatan
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- Product Developer di infinITechnology, Jakarta Selatan
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- Financial Advisor di PT. Bridge Indonesia,
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- Corporate Product Sales and Marketing Staff di infinITechnology, Jakarta Selatan
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- Driver Support di PT LINTANG BUANA WISATA NUSANTARA, Surabaya
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- Kasir dan Terapis Kesehatan di Nakamura The Real Japanese Complementary Clininc, Surakarta
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- Staff Marketing di PT.MOLD & DIES INDONESIA, Karawang
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- Waiter/ress, Cook helper, Steward dan Security di PT. Agapindo Inti Raya, Jakarta Selatan
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- ADMINISTRASI di Aditeam Indonesia, Jakarta Selatan
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- Architect Interior di Iline Furniture, Jakarta Selatan
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- MARKETING COMMUNICATION MANAGER di PT. KREASI EDULAB INDONESIA,
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- GURU SMA Jurusan Bahasa Indonesia di Al - Madaniyah, Surabaya
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- Account Executive di PT. Selnet Optima ,
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Wednesday, April 3, 2013

Tolong Share ya, 50 Lowongan Terbaru di Jobindo.com :

- Staff Administrasi Tehnik / Surveyor Kapal di PT. SARI AMPENAN, 
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- Office Boy di Langitbiru Embedded Design, Bandung 
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- Programmer - Surabaya di PT Kreator Solusi Informasi, Surabaya 
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- Channel Relationship - Surabaya di PT Kreator Solusi Informasi, Surabaya 
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- TEKNISI AC CENTRAL / CHILLER di PT METROPOLITAN BAYUTAMA (CABANG SURABAYA), Sidoarjo 
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- SALES ENGINEER di PT METROPOLITAN BAYUTAMA (CABANG SURABAYA), Sidoarjo
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- Sekretaris / Personal assisten to Direktur di PT. Mega Karya Utama, Jakarta Timur 
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- Sales Promotion Girl/Boy di TOKO GOLF, Jakarta Selatan 
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- Product Developer di infinITechnology, Jakarta Selatan 
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- Financial Advisor di PT. Bridge Indonesia, 
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- Corporate Product Sales and Marketing Staff di infinITechnology, Jakarta Selatan 
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- Driver Support di PT LINTANG BUANA WISATA NUSANTARA, Surabaya 
http://goo.gl/Xssk4

- Kasir dan Terapis Kesehatan di Nakamura The Real Japanese Complementary Clininc, Surakarta 
http://goo.gl/6nirZ

- Staff Marketing di PT.MOLD & DIES INDONESIA, Karawang
http://goo.gl/o4Zu2

- Waiter/ress, Cook helper, Steward dan Security di PT. Agapindo Inti Raya, Jakarta Selatan
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- ADMINISTRASI di Aditeam Indonesia, Jakarta Selatan
http://goo.gl/HU3TC

- Architect Interior di Iline Furniture, Jakarta Selatan
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- MARKETING COMMUNICATION MANAGER di PT. KREASI EDULAB INDONESIA,
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- GURU SMA Jurusan Bahasa Indonesia di Al - Madaniyah, Surabaya
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- Account Executive di PT. Selnet Optima ,
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- Procurement Manager di PT. Selnet Optima ,
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- 250 Sales Associates (SA) & Cashier untuk LOTTE DUTY FREE SHOP di Dinamika Mitra Huresindo, Jakarta Selatan
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- Barista di Shihlin, Raja Nasi Bandeng, Cv Neng Geulis, Jakarta Pusat
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- IT dan Desain di CV.Alfsolution, Bandung
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- IT WEB PROGRAMER DESIGN ( JAKARTA RAYA ) di PT FUJI ELEVATOR INDONESIA, Jakarta Pusat
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- Junior arsitek di Bud ARt,
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- Staff Toko dan SPG/SPB Regular di Emind Organizer,
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- SPG (sales promotion girl) di cv. empat langkah prima advertindo (empattak), Surakarta
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- Sales Supervisor di PT. Ladang Mandiri, Surabaya
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- Sales Counter di PT. Ladang Mandiri, Surabaya
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- Sales di PT. Ladang Mandiri, Surabaya
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- Administrasi di PT. Ladang Mandiri, Surabaya
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- Consumer Goods/Hasil Bumi Purchasing Manager di PT. Ladang Mandiri, Surabaya
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- Office Boy di PT Bahanna Nada Gemilang, Jakarta Utara
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- Accounting and Tax chief di PT. Ladang Mandiri, Surabaya
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- Olahraga tema taman Manajer, Sports theme park Manager Jakarta di Amezaxx E Co Ltd,
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- ADM,OP,OB Berpengalaman di PT PRIMASA ABADI MANDIRI, Jakarta Timur
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- Staff Sales dan Marketing di PT. GOLDEN KREASI INOVA, Bandung
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- Operator Warnet di Intannet,
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- ADM & ESTIMATOR di PT GLOBAL CIPTA OPTIMA INDONESIA, Jakarta Selatan
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- SPG/SPB di PT. Maju Bersama, Jakarta Pusat
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- Administrasi dan Keuangan di PT. Mega Karya Utama, Bekasi
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- Sales / Marketing di PT. Mega Karya Utama, Bekasi
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- Female Junior Inside Telesales (Permanent) di PT. Techpac Indo Informatika,
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- Staff Accounting di TOUCHE CONSULTING GROUP, Jakarta Barat
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- Supervisor Sales di Nusantara Group, Banjarmasin
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- Public Relations di TOUCHE CONSULTING GROUP,
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- TEHNISI AC di PT. HANNA MITRA JAYATAMA, Tangerang
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- Businesss Consultan di PT.INTER PAN PASIFIK MAKASSAR, Makassar
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