Graphic Designer Tips: Top 4 Tips For A Creative Brochure Design

By Max Chohan

Select vibrant colours

Bold and vibrant colours make your sales brochure more attractive and noticeable. The true impact of your choice in colours will come through only if you use top quality coloured ink. You would have to spend more, but the outcome will be worth the investment and your sales brochures will be more appealing and quite more attractive. Since competition in the sales brochure designing world is tough, you need to ensure that the final product has the most appealing colours.

Use high definition images

Some very important elements of a successful sales brochure are the pictures or images you choose. To create a unique design for your brochure, which looks very prominent among others, you have to choose high definition photos and images. These images will also make your brochure more desirable and less boring, as it will not contain excessive amounts of boring text or poor quality images. An appropriate image can communicate your message more effectively than a long passage of well-worded text.

Use your discretion

You can take advantage of the discretion allowed to you as the graphic designer by the client, to make your sales brochure design more professional and appealing. Do something new and completely innovative that makes your final product a unique promotional tool. You can use different typefaces in bold and italics to highlight the important elements in your text. You can also create interesting captions for your images since many people tend to see the images and read their captions only, while ignoring the chunks of text completely.

Use lesser text

Less quantities of text can make your brochure seem more professional, appealing and attractive. Remember that less is more when it comes to text quantity in a brochure. The sales brochure will seem to be more interesting if you provide only important information in the form of bullet points or as captions for images and divide the chunks of text into smaller passages. The Arial family of typefaces can be a suitable choice in fonts as it has the innate characteristic that it prints equally well in smaller and larger sizes.

These four tips will provide you the basic information that you need to design your sales brochure whether you are a graphic design company or professional brochure designer. Since brochures are an integral part of every company's marketing process, you will continue to get more orders based on the first successful product. The importance of sales brochures lies in the fact that they are the basic tools that help any company to introduce its products and services to potential customers to gain more clients. Nearly every customer gets their first introduction to a business through its brochure, which makes it even more important to create a good first impression. Remember to add your name and contact information on the reverse so that the brochure also works as your marketing tool.

Max Chohan is a highly experienced brochure designer and graphic designer in Dubai who works for a leading graphic design company in Dubai. His expertise includes extensive experience in designing brochures and writing articles for integrated graphic design solutions.