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If you are looking for an effective means of ensuring customers
continue to engage with your brand, why not consider the benefits
promotional products can offer? Through the use of items such as printed
USB flashdrives and mugs, you can be confident your company's name will
resonate in the minds of recipients for many years to come.
Which particular items prove to be the most effective of your firm will depend - among other things - on the market you are attempting to target, but as studies show promotional products that offer value to the recipient tend to be used repeatedly, they can be a great way to engage with clients over the long term.
Take printed mugs as an example. Cups of tea and coffee help to fuel many office-based staff during the course of their working day, so the use of mugs that are emblazoned with your organisation's logo means that each time a customer of yours goes to make a hot drink they will subtly be interacting with your brand.
Research shows that people who receive something that they perceive as being useful have a more favourable opinion of the company that sent them the products, which in turn is likely to improve engagement levels among customers.
Promotional flashdrives can also help brand engagement. USBs can certainly prove to be useful to recipients - namely as they offer a handy place to store and back-up files like spreadsheets, photos and other documents. Why not consider uploading a file to the USB before you distribute them? Perhaps you could include a virtual tour of your organisation, product images of your new range or a video demo of your website. In any event, by ensuring your organisation's name is prominently displayed on them, every time the recipient uses the flashdrive they will be reminded of your firm.
Of course, these are not the only items that you may wish to deploy as a means of ensuring that your customers will continue to engage with your brand. Promotional keyrings, pens, bags, clothing, sweets and chocolate can also be used to great effect. How about providing your customers with an eco-friendly reusable cotton "bag for life", that way they will be reminded of your brand (and green credentials) every time they shop for groceries. What's more, in a busy retail environment you brand is likely to get exposure to a wide audience.
Using promotional items to boost brand engagement can be particularly effective at trade shows, exhibitions, product launches and sales conferences. Implement a direct mail campaign before the event starts to inform attendees that upon visiting your stall they will receive a free gift such as a USB flashdrive. This can help to increase footfall and interest in your business at the event, giving you a significant opportunity to engage with customers.
Similarly, with the recent growth in social media, promotional items could be used as a giveaway to customers who visit your Facebook page (or follow you). And as the price of promotional items reduces with higher volumes, there's some comfort in knowing that the cost should be manageable if the promotion goes viral! More and more organisations are establishing a social media presence - promotions and giveaways can be a great way of generating significant interest in your campaign.
Which particular items prove to be the most effective of your firm will depend - among other things - on the market you are attempting to target, but as studies show promotional products that offer value to the recipient tend to be used repeatedly, they can be a great way to engage with clients over the long term.
Take printed mugs as an example. Cups of tea and coffee help to fuel many office-based staff during the course of their working day, so the use of mugs that are emblazoned with your organisation's logo means that each time a customer of yours goes to make a hot drink they will subtly be interacting with your brand.
Research shows that people who receive something that they perceive as being useful have a more favourable opinion of the company that sent them the products, which in turn is likely to improve engagement levels among customers.
Promotional flashdrives can also help brand engagement. USBs can certainly prove to be useful to recipients - namely as they offer a handy place to store and back-up files like spreadsheets, photos and other documents. Why not consider uploading a file to the USB before you distribute them? Perhaps you could include a virtual tour of your organisation, product images of your new range or a video demo of your website. In any event, by ensuring your organisation's name is prominently displayed on them, every time the recipient uses the flashdrive they will be reminded of your firm.
Of course, these are not the only items that you may wish to deploy as a means of ensuring that your customers will continue to engage with your brand. Promotional keyrings, pens, bags, clothing, sweets and chocolate can also be used to great effect. How about providing your customers with an eco-friendly reusable cotton "bag for life", that way they will be reminded of your brand (and green credentials) every time they shop for groceries. What's more, in a busy retail environment you brand is likely to get exposure to a wide audience.
Using promotional items to boost brand engagement can be particularly effective at trade shows, exhibitions, product launches and sales conferences. Implement a direct mail campaign before the event starts to inform attendees that upon visiting your stall they will receive a free gift such as a USB flashdrive. This can help to increase footfall and interest in your business at the event, giving you a significant opportunity to engage with customers.
Similarly, with the recent growth in social media, promotional items could be used as a giveaway to customers who visit your Facebook page (or follow you). And as the price of promotional items reduces with higher volumes, there's some comfort in knowing that the cost should be manageable if the promotion goes viral! More and more organisations are establishing a social media presence - promotions and giveaways can be a great way of generating significant interest in your campaign.
The use of promotional merchandise
offers a great way to encourage people to interact with your brand.
Come to 4imprint today and you'll be able to get products such as
printed mugs and promotional flashdrives that encourage customers to engage with your company.
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ReplyDeleteThanks for sharing this knowledgeable information.
ReplyDeletePromotional Products London
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