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As a marketing company, we get nearly all of our business from referrals, so networking is essential to our marketing plan. Yesterday I attended a networking event that included 3 introductions by members who were comparing their products and services to their competition. The focus was on how they advocate for their customers by making their service superior to the cheaper alternatives out there.
Promotional product marketing is no different. The marketing industry defines "promotional products" as products that transport a message when given to clients and likely prospects. "Cheap" products are all over the Internet and we face competition from many capable local companies, both large and small. The differencebetween giving away a pen, a key tag or flashlight and running a promotion is a very important - and often overlooked - distinction. Product selection is much more of a priority when running a promotion versus giving items away. A promotional product should convey specific information about your company and a call to action. If there is no call to action, no website, no reason to call, why bother spending the money to give a prospective client a pen?
And what's the perceived value of that pen? Does the product meet the quality requirements? One of my colleagues, Rick Brenner published an article in an industry trade publication about what you should know about product safety, regulatory compliance and responsible sourcing. Your name and reputation is your huge asset, whether you are a giant nationally known brand or a small locally owned business. It is essential you give a product that represents and protects your brand reputation. We safeguard our customers by selling products that support the brand reputation and avoid products that can cause unintended harm or enormous legal costs.
The Consumer Product Safety Improvement Act, or CPSIA (enacted in 2008) and the Consumer Product Safety Commission are very important to our business. It's not enough to have a brilliant product recommendation, a compelling call to action and a targeted and focused distribution for your lead generation programs. If your product has intended distribution to an audience of 12 years or younger, you need to buy responsibly from a resource that uses products that conform to industry standards. If you buy products to give to the public, is your vendor adequately insured with product liability protection? Don't make the costly mistake of buying a product that can damage your brand and its reputation because you found it on the Internet and saved your company a few pennies or bucks. Do your research, get multiple quotes from reputable sources, and make sure you get the full value of what you are paying for.
Better Marketing Ideas Create Better Results. Call 1st Straw Marketing & Promotions today at (888) 235-3088, email us at sales@1st-straw.comor visit us at http://www.1st-straw.com.
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