Thursday, March 15, 2012

Creativity and Business - What Is Creativity?

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Expert Author Geoff Hoff
Creativity is not something people equate with business, but it is a vital component to having a successful business. Yes, accounting and organizational skills are important, but when it comes to marketing your business, when it comes to creating products and services, even when it comes to keeping your customers happy, creativity is the key.
Many people believe they aren't creative but that's simply a misunderstanding. We are all creative. Every one of us. If we feel we aren't, it is simply because we have been told somewhere along the line that we weren't and we believed it. Often, we have been told to be practical, to keep our feet firmly planted on the ground. Any spark of creativity is extinguished in service of "taking care of ourselves and our families."
As business people, these thoughts can be a true hindrance. In order to move ahead, to keep ahead, we need to reawaken that spark of creativity and begin using it in our daily life. How is that done? The first part is knowing what creativity is. It is simply the ability to access our subconscious mind. Throughout our lives we have been feeding our subconscious mind information. Data, if you will. The subconscious loves to take that data and play with it, rearrange it in new and interesting ways.
We all have random thoughts that seem to swim by our awareness. We have learned to dismiss those random thoughts. Even if one seems interesting for a moment, we quickly move on to more important things, but these thoughts are the subconscious mind feeding us back that information in new forms and shapes. When we allow the subconscious mind to communicate with the conscious mind rather than ignoring those thoughts, we have what is called inspiration.
When you allow yourself to entertain those stray thoughts, even briefly, you are letting your subconscious mind know you are listening and it will feed you more and more ideas that seem to be coming out of nowhere. This is how we can reawaken our creativity, be responsible for it. Once we begin to be responsible for it, we will have ideas that we can use in our businesses to adjust the way we do thing in small ways or even huge ways. We will have ideas about how to promote products and services that are innovative. We will have ideas about how to interact with our prospects and customers in more effective ways.
Geoff Hoff has spent his life studying creativity and the last several years studying marketing. He teaches people to reawaken their own creativity and then to bring that creativity to their business.

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