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Floor mats are more than just a place to wipe your shoes. Today,
commercial floor mats are easily customized with logos, slogans, and
other images to help a business communicate with prospective customers.
Moreover, customizing a mat with a logo design does not compromise
overall functionality. Logo mats are made using the same materials as
ordinary floor mats and are equally effective in controlling dirt,
moisture, and other debris. In general, there are three ways a business
can use logo mats to their advantage.
The first way in which a business can use commercial mats with logos is to create trust with prospects. This can be accomplished in a number of ways, and it requires only that the business print custom mats with their slogan, logo, or brand message on the surface. Once the mats are created, they can be placed at the major points of entry at the storefront or main place of business. This elevates consumer trust in two important ways. First, mats create a good first impression because they keep entryways clean and safe. By using floor mats in entryways, a business garners consumer confidence by demonstrating that visitor safety and facility cleanliness are a top priority. Second, logo mats provide a visual cue that reminds guests of the brand image of the business. Assuming your business has taken proactive steps towards reinforcing a positive brand image with the public, this visual cue can be a powerful way to remind prospective customers why your products or services are superior to that of the leading competitor.
General brand-building purposes are another way businesses may leverage logo mats. For businesses with an under-developed brand image, logo mats are a good opportunity to increase exposure for specific logo designs, slogans, or selling propositions. Facility guests are sure to take notice, and they will link the visual images with the experience they had with the company. This can be a tricky endeavor for businesses that do not have a brand, however, as coordinating text with imagery and color is a challenge that requires a bit of aesthetics.
Finally, logo mats are a great compliment to individual marketing campaigns. These high-quality products are not costly to produce, they are reusable, and they keep employees safe during a variety of different promotional activities. Street-level product demonstrations, conventions, and in-store point of sales displays are just a few examples of the real-world promotional events that are made safer with commercial matting. Branding efforts are furthered when these mats are customized with logos, slogans, and carefully crafted campaign messages. In this way, logo mats can communicate specific campaign messages to prospective dealers, customers, and stakeholders through the use of visual designs.
Today's consumer is bombarded with thousands of marketing messages each day. It is nearly impossible to watch television, surf the Internet, or visit a local store without interacting with an advertisement. This creates a lot of "noise" for the consumer, and soon marketing messages blend together. The dilution of messages lessens the impact of each, and businesses must now find new opportunities to market themselves to prospective customers. Logo mats are a creative solution to this problem, offering a variety of benefits that extend beyond simply keeping floor spaces tidy.
The first way in which a business can use commercial mats with logos is to create trust with prospects. This can be accomplished in a number of ways, and it requires only that the business print custom mats with their slogan, logo, or brand message on the surface. Once the mats are created, they can be placed at the major points of entry at the storefront or main place of business. This elevates consumer trust in two important ways. First, mats create a good first impression because they keep entryways clean and safe. By using floor mats in entryways, a business garners consumer confidence by demonstrating that visitor safety and facility cleanliness are a top priority. Second, logo mats provide a visual cue that reminds guests of the brand image of the business. Assuming your business has taken proactive steps towards reinforcing a positive brand image with the public, this visual cue can be a powerful way to remind prospective customers why your products or services are superior to that of the leading competitor.
General brand-building purposes are another way businesses may leverage logo mats. For businesses with an under-developed brand image, logo mats are a good opportunity to increase exposure for specific logo designs, slogans, or selling propositions. Facility guests are sure to take notice, and they will link the visual images with the experience they had with the company. This can be a tricky endeavor for businesses that do not have a brand, however, as coordinating text with imagery and color is a challenge that requires a bit of aesthetics.
Finally, logo mats are a great compliment to individual marketing campaigns. These high-quality products are not costly to produce, they are reusable, and they keep employees safe during a variety of different promotional activities. Street-level product demonstrations, conventions, and in-store point of sales displays are just a few examples of the real-world promotional events that are made safer with commercial matting. Branding efforts are furthered when these mats are customized with logos, slogans, and carefully crafted campaign messages. In this way, logo mats can communicate specific campaign messages to prospective dealers, customers, and stakeholders through the use of visual designs.
Today's consumer is bombarded with thousands of marketing messages each day. It is nearly impossible to watch television, surf the Internet, or visit a local store without interacting with an advertisement. This creates a lot of "noise" for the consumer, and soon marketing messages blend together. The dilution of messages lessens the impact of each, and businesses must now find new opportunities to market themselves to prospective customers. Logo mats are a creative solution to this problem, offering a variety of benefits that extend beyond simply keeping floor spaces tidy.
Custom logo mats
are an essential part of a well-rounded and coordinated branding
campaign. Whether used in-store or on the road, logo mats play a subtle
but powerful role in improving brand exposure and affinity. Order logo
mats online at www.eaglemat.com and receive complimentary image upload, proofing, and free shipping.
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