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What does this mean? Improved brand familiarity, plenty of repeat custom and more business for you.
Why you need it:
It's important to choose promotional merchandise which is unique, appropriate to your line of business and useful to the customer. For example, an accountancy firm might choose to brand a calculator, an IT company may opt for a USB stick and a grocery store may like to invest in some quality cotton bags, which people will reuse and in doing so will advertise your brand to even more potential customers.
You might also like to think about where your merchandise will be used to improve your chances of securing business. If you're a stationary company, a headed notepad is a great idea because whenever your client makes a note to stock up on files/staples/notepads(!), your name will serve as a nice reminder at just the right time.
Think about your clientele. If your market is at the higher-end of the spectrum, you might want to think about branding more expensive items such as high-quality clothing. One effective method of raising your own image is to add your logo to an already branded item - for example, a Waterman pen or Regatta jacket. You might like to combine your order - a cheaper item in bulk for distribution to the masses and several dozen luxury items for those extra special customers.
There's no doubting the effectiveness of promotional pens for that in-bulk corporate giveaway. Although inexpensive, these are a fantastic way of ensuring your name gets plenty of airing in public. With just enough room to include your important message and contact details, this is a business card which keeps on working (well, until the ink runs out anyway).
The quality of your merchandise is an important consideration as it will reflect the quality of your own products. Get it wrong and buy cheap products which break or fade easily and this may have negative connotations for your brand.
Indeed, your merchandise will reflect a message of what your company is all about, so don't be frightened of being creative or original in your approach. Try to choose an item which people will not only use, but something they will appreciate. A recent brand of baby milk powder sent a high-quality teddy to every customer that called their helpline. By choosing a gift which would appeal to babies, not only will the brand be reinforced each time a parent hunts for it or attempts to prize it from their child for a wash, it also reflects that the company cares - not just about their custom, but also about the happiness of their baby.
The right corporate merchandise reflects so much of what you do - but it also sends the message that you are willing to give a little in return for customer loyalty and in the hope of new business. From key fobs and lighters to jackets and keepsakes, make the right choice and your promotional merchandise could keep giving back for years to come.
Why you need it:
- Advertising - a promotional pen, shirt or calendar is a business card with a purpose. Choose the right merchandise and you could have thousands of potential customers hanging your name, web domain and slogan on their wall, drinking their morning coffee from it - even wearing it to bed!
- Brand reinforcement - unlike a newspaper ad or pop up, your logo on a pen will be seen time and time again - whenever you take a number, sign a cheque, fill in a survey, or see your child doing their homework - as well as having a fantastic pass-along rate. If your company pen makes its way into the homes and businesses of your potential customers, your name will soon be imprinted on more than just stationary!
- Strengthen business/customer relations - corporate merchandise can make a fantastic 'thank you' gift to your existing clientele, encouraging customer loyalty and referrals.
- Draw attention - original and useful corporate giveaways can create a real buzz around your stand at a trade show or expo.
It's important to choose promotional merchandise which is unique, appropriate to your line of business and useful to the customer. For example, an accountancy firm might choose to brand a calculator, an IT company may opt for a USB stick and a grocery store may like to invest in some quality cotton bags, which people will reuse and in doing so will advertise your brand to even more potential customers.
You might also like to think about where your merchandise will be used to improve your chances of securing business. If you're a stationary company, a headed notepad is a great idea because whenever your client makes a note to stock up on files/staples/notepads(!), your name will serve as a nice reminder at just the right time.
Think about your clientele. If your market is at the higher-end of the spectrum, you might want to think about branding more expensive items such as high-quality clothing. One effective method of raising your own image is to add your logo to an already branded item - for example, a Waterman pen or Regatta jacket. You might like to combine your order - a cheaper item in bulk for distribution to the masses and several dozen luxury items for those extra special customers.
There's no doubting the effectiveness of promotional pens for that in-bulk corporate giveaway. Although inexpensive, these are a fantastic way of ensuring your name gets plenty of airing in public. With just enough room to include your important message and contact details, this is a business card which keeps on working (well, until the ink runs out anyway).
The quality of your merchandise is an important consideration as it will reflect the quality of your own products. Get it wrong and buy cheap products which break or fade easily and this may have negative connotations for your brand.
Indeed, your merchandise will reflect a message of what your company is all about, so don't be frightened of being creative or original in your approach. Try to choose an item which people will not only use, but something they will appreciate. A recent brand of baby milk powder sent a high-quality teddy to every customer that called their helpline. By choosing a gift which would appeal to babies, not only will the brand be reinforced each time a parent hunts for it or attempts to prize it from their child for a wash, it also reflects that the company cares - not just about their custom, but also about the happiness of their baby.
The right corporate merchandise reflects so much of what you do - but it also sends the message that you are willing to give a little in return for customer loyalty and in the hope of new business. From key fobs and lighters to jackets and keepsakes, make the right choice and your promotional merchandise could keep giving back for years to come.
K Lam works with customers to promote their business through the use of promotional merchandise
available from Complete Merchandise. The range includes promotional
pens, branded mugs, corporate umbrellas, mints, printed paper cups, company USB memory sticks, executive gifts or giveaways for conferences and exhibitions,
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