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Co-op advertising may be something that you have heard of before,
but you may not actually understand what it is. Once you can fully
grasp what this type of marketing and advertising strategy is, you can
use it to get the services you need for your business for free.
What is Co-Op Advertising?
In the past, co-op advertising was essentially when a manufacturer underwrote the entire cost of an advertising campaign for a retailer or wholesaler, as long as their products were prominently featured. How can this be helpful to you, the small business owner or entrepreneur, today? Instead of operating on the old model of co-op advertising, you can use a new version that is highly effective and can lead to you getting your advertising for free.
Co-op advertising today operates on the same basic principle, cutting costs on advertising while targeting an audience for two different entities. This type of advertising in the past targeted the consumer that wanted a specific product and influenced them to go to a specific store. Today, you can use the similar model in a different way.
The New Model of Co-Op Advertising
In the new model of co-op advertising, an individual, independent contractor, company, organization or business will completely plan, organize, assemble and produce advertising, marketing and promotions for one or more promotion partners. In essence, one leader will carry out an entire marketing advertising and promotions plan using various vehicles, for promotion partners that they have found who will underwrite the entire amount of costs involved. The organizer must seek out the promotion partners and present the opportunity in an effective way to the possible partners, leading to an opportunity in which all of the costs are paid for. This leaves the organizer to enjoy the benefits of the promotion absolutely free.
Why would the promotion partners want to cover all of the costs of the campaigns, while the organizer also reaps the benefits without having to pay any money at all? Because the organizer is doing all of the work. In essence, the cost of the labor and planning of the organizer is paid for with free advertising.
How Free Advertising, Marketing and Promotions Work
The organizer is the central part of the co-op advertising model. The main goals of the organizer are to:
Using this new model of co-op advertising, an organizer can successfully advertise and market to their target audience absolutely for free.
Co-Op Advertising: Getting Your Advertising and Marketing for Free
By Marilyn J. Munroe, Author of The Art & Science of Getting Other People to PAY FOR YOUR Marketing & Advertising
What is Co-Op Advertising?
In the past, co-op advertising was essentially when a manufacturer underwrote the entire cost of an advertising campaign for a retailer or wholesaler, as long as their products were prominently featured. How can this be helpful to you, the small business owner or entrepreneur, today? Instead of operating on the old model of co-op advertising, you can use a new version that is highly effective and can lead to you getting your advertising for free.
Co-op advertising today operates on the same basic principle, cutting costs on advertising while targeting an audience for two different entities. This type of advertising in the past targeted the consumer that wanted a specific product and influenced them to go to a specific store. Today, you can use the similar model in a different way.
The New Model of Co-Op Advertising
In the new model of co-op advertising, an individual, independent contractor, company, organization or business will completely plan, organize, assemble and produce advertising, marketing and promotions for one or more promotion partners. In essence, one leader will carry out an entire marketing advertising and promotions plan using various vehicles, for promotion partners that they have found who will underwrite the entire amount of costs involved. The organizer must seek out the promotion partners and present the opportunity in an effective way to the possible partners, leading to an opportunity in which all of the costs are paid for. This leaves the organizer to enjoy the benefits of the promotion absolutely free.
Why would the promotion partners want to cover all of the costs of the campaigns, while the organizer also reaps the benefits without having to pay any money at all? Because the organizer is doing all of the work. In essence, the cost of the labor and planning of the organizer is paid for with free advertising.
How Free Advertising, Marketing and Promotions Work
The organizer is the central part of the co-op advertising model. The main goals of the organizer are to:
- Identify and effectively present to possible promotion partners
- Plan an advertising campaign that works correctly for all partners
- Assemble all of the ads
- Produce marketing and advertising materials
- Design and implement a distribution strategy
- Carry out the advertising and marketing plans effectively
Using this new model of co-op advertising, an organizer can successfully advertise and market to their target audience absolutely for free.
Co-Op Advertising: Getting Your Advertising and Marketing for Free
By Marilyn J. Munroe, Author of The Art & Science of Getting Other People to PAY FOR YOUR Marketing & Advertising
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